The document outlines research conducted on how Adidas can get customers to buy their goods and services. The objectives were to understand customer perspectives, buying patterns, influences on purchasing decisions, and best delivery channels. The research methodology included focus groups, phone surveys, and observation. Innovative Adidas products like their smartwatch and smart ball were discussed. The marketing mix of product, price, place, and promotion was covered. Target markets for Adidas include youth, upper middle class, working individuals who love sports and fashion.

1. HOW TO MAKE CUSTOMERS BUY GOODS AND
SERVICES FROM ADIDAS COMAPNY
PRESENTED BY
Ashlesha Dash- 21BSP2441
Umar Masood- 21BSP0163
Shubham Jangra- 21BSP1070
Himanshu Agarwal- 21BSP2517
Vinay Kanojiya - 21BSP3111

2. OBJECTIVES OF THE
RESEARCH
 To conduct a survey to understand the customers perspective on the goods and service
of Adidas.
 To understand the buying pattern of customers either online or in retail store.
 What influences their buying decision and factor that lead the customer not to Prefer
Adidas goods or service.
 To study The best suitable channel of Delivery to the retailers and consumer while
ongoing pandemic.

3. RESEARCH
METHODOLOGY
 Focus Groups, Companies observe focus group responses behind a
one-way mirror, Phone Surveys.
 Telephone surveys are usually conducted in large volume, which
makes the results more representative of the population
 Observation.
 Market Segmentation.

4. INNOVATIVE PRODUCT OF
ADIDAS
 Adidas MiCoach Smart Run watch/ SMART BALL.
 Easy to use one button feature.
 A highly sophisticated sensor embedded in the watch-heart monitoring and other fitness
tracking options.
 Sophisticated voice enabled coaching system.
 store your favorite music, Bluetooth connectivity

5. MARKETING MIX
 A mixture of several ideas and plans followed by a marketing
representative to promote a particular product or brand is called
marketing mix.
 Elements of Marketing Mix:
 PRODUCT
 PRICE
 PLACE
 PROMOTION

6. PRODUCT LINE
Footwear
Clothing
Accessories

7. ADIDAS MARKETING
STRATEGIES
 Focus on the Global major and sports lifestyle
markets.
 Women's market
 Position as “Premium Brand”
 Three different categories of Adidas strategies:
Adidas products division, distribution, and pricing
strategies.

8. 4 Main Subsidiary's of
Adidas
 ADIDAS, which is present in clothes as well as footwear.
 REEBOK which has overtaken Adidas and is one of the leading
subsidiary's in the Adidas group.
 ROCKPOT which specializes in outdoor footwear, apparel's and
accessories.
 TAYLORMADE-ADIDAS made which is focused on golfing clothes,
equipment etc.

9. ADIDAS SPORT
PERFORMANCE
Running
 Football
 Basketball

10. TARGETING
 “A target market is a group of customers a business has decided to aim its
marketing efforts and ultimately its merchandise towards.”
 Targets the youth
 The consumer is from upper middle class.
 The consumer is working and sports lover.
 The consumer is fashionable and stylish.

11. FINDINGS AND
CONCLUSIONS