The team sold 15 t-shirts totaling $270 in sales and earning a profit through a farmers' market t-shirt sales campaign. Key customers included market enthusiasts, county employees, and vendors. Challenges included a backing out partner, unclear bulk order size, price issues, and slow response times. Lessons learned were to establish per-shirt pricing upfront, follow up clearly with customers, ask definitive questions, and obtain all details from the vendor for clarity.

1. Dane County
Farmers’ Market
T-Shirt Sales
Team Members: Jacob Dankert, Jake Fleischman, Angie Frericks, Sarah Winter

2. Sales
Total T-Shirts Sold:
Total Sales:
Total Profit:
15
$270
Cart open until the
end of May

3. Customer Profile
● Market Enthusiasts
● Employees of Dane County
Farmers’ Market
● Attendees of both Wednesday
and Saturday Markets
● Local community supporters
● DCFM Vendors

4. Designs
Original Design Final Design

5. Sales Tactics
● Talked with DCFM about bulk order
● Went to Farmer’s Market and passed out
flyers
● DCFM put the link in their weekly newsletter
as well
● Word of mouth to friends and family

6. Challenges Faced
● First group backed out at last minute
● DCFM was unclear about how big their “bulk” order was
going to be
● Was problems with price clarity
● Took lots of time to settle on a design they agreeded
with
● Issues with the length of time the cart was open
● Slow response time by DCFM and our original group we
were working with

7. Key Lessons
● Get exact price per shirt from the very beginning
instead of bulk prices
● More clear and concise follow ups with customers
● Ask more definitive questions on what the customer
wants
● Get more information from the vendor on small
details so everything is clear