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1. KELLER MGMT 550 Week 2 Assignment Create an Email
Message (2 Papers) NEW
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For this assignment, you need to create a response to each of
the email messages provided.
The purpose of this assignment is for you to apply writing
principles while responding to business email. The emails
you'll receive simulate internal and external. Assume that you
are employed at the Blue Bay Resort and Conference Center. As
you might expect, the culture is fast-paced and fairly informal,
with employees relying heavily on email. While speed is
important, high value is also placed on precision: All of your
email responses should be grammatically correct and error
free.
You will play the role of the catering director for the Blue Bay
Resort and Conference Center. You took this job five years ago
and are busier than you ever imagined you might be—running
from meeting to meeting every day. Your only time to respond
to your email is during your short breaks between customer

2. meetings. As usual, you have a flood of messages which all seem
critical. Your challenge during this assignment is to respond to
all of your email and write clear responses.
When responding to each of the messages, consider all of the
following:
What do you think is an appropriate response to your message?
What information do you think should be included?
What might be inappropriate for this type of message?
How long should an appropriate response be?
What would you consider too long?
What tone should you use for the message?

3. KELLER MGMT 550 Week 3 Assignment Comparison Report (2
Papers) NEW
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week 3
Assignment:
Comparison Report. Write a 3 to 4 page report comparing the
communication strategies of the Facebook pages of two of the
following companies:
McDonald's, Burger King
J C Penney, Kohl's
Dunkin' Donuts, Krispy Kreme Doughnuts
Pepsi Max, Coca-Cola Zero
Target, Wal-Mart

4. Amazon, Barnes & Noble
Suggested Format:
This week you will write a compare and contrast report. Your
paper should discuss each of the companies and then discuss
their similarities and differences. When looking at each
company's Facebook page, use the same criteria to evaluate
each of them, which will assist with the compare and contrast
evaluation. Your paper should have at least 3 to 4 pages of body
text plus the title page and reference page.
Include the following sections:
Title Page
Introduction
Discuss the first company
Discuss the second company
Compare and contrast the two companies
Conclusion
References
Submit your assignment to the Dropbox located on the silver
tab at the top of this page. For instructions on how to use the
Dropbox, read thesestep-by-step instructions or watch this
Dropbox Tutorial.

5. KELLER MGMT 550 Week 4 Managerial Communication Oral
Presentation (2 PPT) NEW
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week 4
Assignment:
Oral Presentation
Please see Course Project tab under Course Home for
additional information.
Objective
For the purpose of this assignment, you are the chief
information officer for the Stone Goose Company. This is your
big chance to be the principle change agent in the Stone Goose
Company and to propose a new social media policy to executive
management. Currently, your company does not use social
media for communication or marketing. You have noticed that
the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of
business in which Stone Goose Company is involved.
Brainstorm and propose ideas that will help the business

6. improve operational efficiencies, save money, increase revenue
or market share, improve guest satisfaction, increase social
responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade
your audience to implement your ideas. You will need to
include external research to support your claims.
Week 4's Oral Presentation should convince Stone Goose
Company's executive management that it needs a social media
policy and that you should be given this assignment.
Assignments such as this help you develop business-oriented
communication skills and give you the opportunity to practice
developing an integrated business strategy for this fictional
company. This activity will make the course come alive through
the application of the principles from the textbook, course
materials, and discussions.
Guidelines
Persuade a business audience to accept your ideas.
Create logical, well supported arguments by linking evidence to
your claims.
Develop an organizational structure that is easy to understand
and follow.
Adapt your ideas to a specific audience and anticipate and
address their concerns.
Describe how your recommendation meets the program
criteria.
Best Practices
Your oral presentation should be between 8 to 10 slides long.
The first slide should be a title slide that includes the following:
Title of your presentation
Your name
Course name and number
Instructor's name
Date submitted
Eash slide must have a clear and meaningful title.
All sides should abide by the 7x7 rule of content. That is, no slide should have more than seven

7. bullet points with seven words on each line.
A good presenation should have an appealing and eye-catching backgorund. Be sure to use a
consistent and professional presentation theme.
Your text must follow a logical timeline from beginning to end.
You should use no more than two different typefaces. Slides should be consistent throughout the
presentation, including format and font size.
Adding meaningful graphics to your slides helps to keep the audience engaged while you are
presenting, but avoid using too much animation or any audio clips that do not supplement your
presentation appropriately.
References should be listed on your final slide. Your presentation should use at least three
scholarly references.
All DeVry University policies are in effect, including the plagiarism policy.

8. KELLER MGMT 550 Week 5 Assignment Persuasive Memo (2
Papers) NEW
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This Tutorial contains 2 Papers
week 5
Assignment:
Create a Persuasive Memo With Business Improvement
Suggestions
Go to Persuade Café using this link:
http://www.bizcominthenews.com/persuadecafe/.
Review the information in the left column of the cover page.
Review the video and presentation.
Review the "About PersuadeCafe" information in the tab at the
top of the page.
Review the "Survey Results" information in the tab at the top of
the page.
Review the "Executive Profiles" information in the tab at the
top of the page.

9. Assignment Instructions
Write a persuasive memo presenting your recommendations
for their business improvement program.
Determine which executive should receive the memo;
understand your target audience.
Gather evidence to support your recommendation (above).
Explain your idea clearly; describe what you want the reader to
do.
List the benefits of taking the action.
Describe how your recommendation meets the program
criteria.
Acknowledge potential costs or downsides.
Emphasize the main points.
Business people have high expectations.
Guidelines
Memo format
To:
From:
Date:
Subject
(Body of memo)
The body of your memo should be at least one to two pages in
length.
The goal is to persuade the executive team to implement your
recommendations.
Write a clear, convincing, persuasive proposal.
The memo should be written professionally, including sentence
structure, grammar, and spelling.
Submit your assignment to the Dropbox located on the silver
tab at the top of this page. For instructions on how to use the
Dropbox, read thesestep-by-step instructions or watch this
Dropbox Tutorial.

10. KELLER MGMT 550 Week 6 Assignment Crisis Action and
Response (2 Papers) NEW
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MGMT 550 Week 6 Assignment Crisis Action and Response (2
Papers) NEW

11. KELLER MGMT 550 Week 7 Business Proposal The Stone Goose
Company (2 Papers) NEW
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keller/mgmt-550-week-7-business-proposal-the-stone-
goose-company-recent
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This Tutorial contains 2 Papers
Write a Business Proposal for Management—A Social Media
Policy for Stone Goose Company. Full assignment instructions
are located in the Course Project tab under Course Home.
For the purpose of this assignment, you are the chief
information officer for the Stone Goose Company. This is your
big chance to be the principal change agent in the Stone Goose
Company and to propose a new social media policy to executive
management. Currently, your company does not use social
media for communication or marketing. You have noticed that
the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of
business in which Stone Goose Company is involved.
Brainstorm and propose ideas that will help the business
improve operational efficiencies, save money, increase revenue
or market share, improve guest satisfaction, increase social
responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade
your audience to implement your ideas. You will need to
include external research to support your claims. Week 7’s

12. Business Proposal should present the key items that need to be
included in the social media policy and why.20