Outsourcing: Letter from Kelly Services, offering solutions. Kelly Services is a global Fortune 500 company that offers staffing solutions that include temporary services, staff leasing, outsourcing, and vendor on-site and full-time placement. Kelly provides employees who have a wide range of skills across many disciplines, including office services, accounting, engineering, information technology, law, science, marketing, light industrial, education, health care, and home care. Companies use Kelly Services to strategically balance workload and workforce during peaks and valleys of demand, to handle special projects, and to evaluate employees prior to making full-time hiring decisions. The dramatic changes in business have spurred the rapid growth of the contingent employment industry. In turn, many individuals are choosing the flexibility of personal career management, increasing options of where, when, and how to work. Therefore, more and more workers are becoming receptive to being contract, temporary, or consulting employees. The flexibility of a temporary services firm offers advantages to both the company and the employee. Both have the opportunity to evaluate one another prior to making a long-term commitment. Kelly Services earns a fee when its employees are hired permanently, but employers find that it’s a small price to pay for such valuable preview time, which saves everyone the cost and pain of a bad hiring decision. With 2,500 offices in 26 countries, Kelly provides its customers nearly 700,000 employees annually. The company provides staffing solutions to more than 90 percent of the Fortune 500 companies. Kelly has received many supplier awards for providing outstanding and cost-efficient staffing services, including Chrysler’s Gold Award, Ford Motor Company’s Q1 Preferred Quality Award, Intel Corporation’s Supplier Continuous Quality Improvement (SCQI) Award, and DuPont Legal’s Challenge Award. As companies increasingly face new competitive pressures to provide better service and quality at lower prices, many are turning to outsourcing suppliers to deliver complete operational management of specific functions or support departments, allowing the company the necessary time to focus on its core competencies. One solution is to choose a single supplier such as the Kelly Management Services (KMS) division to deliver “full-service” outsourcing. KMS combines management experience, people process improvements, technology enhancements, and industry expertise to optimize customer operations and reduce cost. KMS understands the unique challenges companies face in today’s increasingly fast-paced business world and can provide customers with services across multiple functional offerings, including call center operations, warehousing, distribution and light assembly, back-office and administrative functions, and mail and reprographic services. Your task: Write a sales letter to companies similar to Chrysler, Ford, Intel, and DuPont, explain.

1. Outsourcing: Letter from Kelly Services, offering
solutions. Kelly Services is a global Fortune 500 company that
offers staffing solutions that include temporary services, staff
leasing, outsourcing, and vendor on-site and full-time
placement. Kelly provides employees who have a wide range of
skills across many disciplines, including office services,
accounting, engineering, information technology, law, science,
marketing, light industrial, education, health care, and home
care.
Companies use Kelly Services to strategically balance workload
and workforce during peaks and valleys of demand, to handle
special projects, and to evaluate employees prior to making full-
time hiring decisions. The dramatic changes in business have
spurred the rapid growth of the contingent employment
industry.
In turn, many individuals are choosing the flexibility of
personal career management, increasing options of where, when,
and how to work. Therefore, more and more workers are
becoming receptive to being contract, temporary, or consulting
employees.
The flexibility of a temporary services firm offers advantages to
both the company and the employee. Both have the opportunity
to evaluate one another prior to making a long-term
commitment. Kelly Services earns a fee when its employees are
hired permanently, but employers find that it’s a small price to
pay for such valuable preview time, which saves everyone the
cost and pain of a bad hiring decision.
With 2,500 offices in 26 countries, Kelly provides its customers
nearly 700,000 employees annually. The company provides
staffing solutions to more than 90 percent of the Fortune 500
companies. Kelly has received many supplier awards for
providing outstanding and cost-efficient staffing services,
including Chrysler’s Gold Award, Ford Motor Company’s Q1
Preferred Quality Award, Intel Corporation’s Supplier

2. Continuous Quality Improvement (SCQI) Award, and DuPont
Legal’s Challenge Award.
As companies increasingly face new competitive pressures to
provide better service and quality at lower prices, many are
turning to outsourcing suppliers to deliver complete operational
management of specific functions or support departments,
allowing the company the necessary time to focus on its core
competencies. One solution is to choose a single supplier such
as the Kelly Management Services (KMS) division to deliver
“full-service” outsourcing. KMS combines management
experience, people process improvements, technology
enhancements, and industry expertise to optimize customer
operations and reduce cost. KMS understands the unique
challenges companies face in today’s increasingly fast-paced
business world and can provide customers with services across
multiple functional offerings, including call center operations,
warehousing, distribution and light assembly, back-office and
administrative functions, and mail and reprographic services.
Your task: Write a sales letter to companies similar to Chrysler,
Ford, Intel, and DuPont, explaining what Kelly has to offer. For
current information, visit the Kelly website,
at www.kellyservices.com.
ENGL 227 Project Instructions
For this project, teams will work together to write an informal
analytical report about a different company and a sales letter
with a visual aid to members of that company reflecting the
report’s findings. Instructors will form teams during Week 2,
and students will work together during Weeks 4 and 5 to
complete both parts of the project.
Overview
This project is based on Case Study (Outsourcing: Letter from

3. Kelly Services offering solutions). Important: Please take note
of the additional instructions here, as the case has been
modified to suit our class objectives.
Here’s the situation: You work for Kelly Services, which, as the
case states, provides staffing solutions to more than 90 percent
of the Fortune 500 companies.Your team has been asked to
work on developing sales letters tocompanies similar to
Chrysler, Ford, Intel and DuPont. The first step is to choose a
similar company, research the company, and write a brief report
making communication recommendations based on your
research. The second step is to write the sales letter.
Important: Each week, you will also need to write a brief memo
that indicates how the work was shared among your team
members. There is a memo template for you to use in Doc
Sharing.
Part One: Analytical Reporton a Targeted Sales Letter
Your supervisor has asked that you file a brief informal report
(approx. 2 single-spaced pages, 500-750 words, plus references)
on the background of the company you have chosen to solicit
with your sales letter. Do NOTwrite solely about what your
target company background is but also focus on why you think
this company could benefit from Kelly services (for your
supervisor).
Format the report as an informal report or memo report, and
base the information on research. Include the memo about team
member contributions; use the template in Doc Sharing. Use
APA citations in case others who use this report later may need
to do additional research. (Be sure to use both in-text
parenthetical citations and an end-of text list of references).
Organize your report according to the strategies suggested in
Chapter 13:
· Focus on conclusions and recommendations
· Use logical arguments (the 2 + 2 = 4 approach or the yardstick

4. approach)
· Do more than provide information—Be sure to analyze the
information to help your readers apply it in future sales
messages
Use at least four sources, only two of which may be websites.
At least two of your four sources must come from the DeVry
Library. Ensure that all sources are credible. Do NOT use
Wikipedia, dictionaries, or encyclopedias as your sources, as
these are not appropriate sources for college or business
writing. Recommended web resources can be found in the
Webliography area of the course. Also, submit the paper to
Turnitin.com.
Part Two: Sales Letter with Visual Aid
Next, using the information about the companyyou gathered
during week four and the information about Kelly Services
located in the case study, write a 1-2 page sales letter to your
chosen company you have researched convincing them to use
Kelly Services. “Make a good first impression,” your supervisor
says. “Use a nice visual aid—a graph or a table. Make it look
good.” Focus on the features and benefits that Kelly can offer to
your targeted company.
Format the letter as a business letter, and base the content on
the information provided in the case study. Write the letter and
design the visual aid reflecting the knowledge you’ve gained in
your research of the companyfor which you are targeting.
Organize your letter according to the strategies presented in
Chapter 10. For our purposes, assume that Kelly Services does
not have competition from othercompanies, but do the
following:
· Assess customer needs (using the information in the case
study, not additional research)
· Determine key selling points and benefits
· Anticipate purchasing objections

5. · Use the AIDA model
· Maintain legal and ethical standards, and demonstrate your
awareness by writing a message tailored for yourbusiness
For your visual aid, you will need more than an attractive
picture. Create a table or a chart that helps convey your sales
message. For example, you might include a table that succinctly
displays the types of employees Kelly Services offers, a table
that highlights employer and employee benefits, or a pie chart
showing the percentage of Fortune 500 companies that use
Kelly Services, or a graph showing another important statistic.
Your visual aid should be attractively designed and should
adhere to the guidelines set forth in Chapter 12:
· The visual aid must be ethical and must not distort information
· The visual aid must be clearly labeled
· The type of visual aid must be suitable for its intended
purpose
· The visual aid must be integrated with the text in a way that
will make sense to the audience
· The visual aid should demonstrate the same awareness
sensitivity as the letter itself
Again in week five, include the memo about team member
contributions; use the template in Doc Sharing. Also, this
assignment should be submitted to Turnitin.com.
Part one, the analytical report, is due at the end of Week 4. Part
two, the sales letter, is due at the end of Week 5. If you have
questions, please post them in the Q&A Forum.
Note about Expectations for work
Instructors do not have access to email messages, phone
conversations, or IM chat logs. While it is fine to use these
other means to communicate with team members, all decisions
and actions taken in the group project mustbe documented in the
Team TDAs. Team contributions will also be documented in the
memo to your instructor each week.

6. Negotiating differences is part of the group project and an
important part of fulfilling TCO 7. However, if a problem arises
that a team cannot work out, please contact your instructor. If it
is determined that a team member is not contributing
satisfactorily, that team member’s grade will be handled
separately.
ENGL 227
Project
Instructions
For
this project, teams wil
l work together to write an informal
analytical report
about a
different
company
and a sales letter
with a visual aid
to members of that
company
reflecting
the report’s findings. Instructors will form teams during
W
eek
2

7. , and
students
will
work together during
W
eeks 4 and 5 to complete both parts of the
project
.
Overview
This project
is
based on
Case Study
(
Outsourcing: Letter from Kelly Services offering
solutions
).
Important:
Please take note of the additional instructions here, as the case
has
been modified to suit our class objectives.
Here’s the situatio
n:
You work for
Kelly Services, which, as the case states
,
provides

8. staffing solutions to more than 90 percent of the Fortune 500
companies
.
Your team has
been asked to work on developing sales letters
to
companies similar to Chrysler, Ford, Intel
and DuPont
.
The first step is to
choose
a
similar company
, research
the company
, and write
a brief report making communication recommendations based on
your research
. The second
step is to write the sales letter.
Important:
Each week, you will also need to write a br
ief memo that indicates how the
work was shared among your team members. There is a
memo template
for you to use in
Doc Sharing.
Part One: Analytical Report
on
a

9. Targeted Sales Letter
Your supervisor has asked that you file a brief
informal
report (
approx. 2 single
-
spaced
pages,
500
-
75
0 words
, plus references
) on the
backgro
und of the company you have
cho
sen to solicit with your sales letter.
Do NOT
write solely about what your target company
background is but also focus on why you think this company
could benefit from
Kelly
ser
vices (for your supervisor).
Format the report as an informal report or
memo report
, and base the information on
research.
Include the memo about team member contributions; use the
template in Doc
Sharing.

10. Use APA citations
in case others who use this report later may need to do
additional research. (Be sure to use both
in
-
text parenthetical citations
and
an end
-
of text
list of references).
Organize your report according to the strategies suggested in
Chapter
13:
·
Focus on co
nclusions and recommendations
·
Use logical arguments (the 2
+
2 = 4 approach
or
the yardstick approach)
·
Do more than provide information
—

11. Be sure to
analyze
the information to he
lp your
readers apply it in future sales messages