AB 219 Entire Course New

KAPLAN AB 219 All Assignments NEW
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KAPLAN AB 219 All Assignments NEW
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AB 219 Unit 1 Assignment Marketing Philosophies
AB 219 Unit 2 Assignment Movie Insights, Inc
AB 219 Unit 3 Assignment Barclays Bank
AB 219 Unit 4 Assignment U Drive Transport
AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet

AB 219 Unit 6 Assignment Numi Organic Tea Company
AB 219 Unit 7 Assignment Goods and Service marketing
AB 219 Unit 8 Assignment Developing and Managing New
Products
AB 219 Unit 9 Final Project Professional Selling and Sales
Promotion

KAPLAN AB 219 Unit 1 Assignment Marketing Philosophies
NEW
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KAPLAN AB 219 Unit 1 Assignment Marketing Philosophies
NEW

KAPLAN AB 219 Unit 2 Assignment Movie Insights, Inc NEW
ab-219-unit-2-assignment-movie-insights-inc-new
KAPLAN AB 219 Unit 2 Assignment Movie Insights, Inc NEW
Scenario:
You are a new marketing associate working for a growing Hollywood
movie production company named Movie Insights, Inc. Your
marketing manager is working on a quarterly update to the marketing
plan for the company. The marketing manager assigns you the task of
researching the success of the Disney Company under the direction of
Chief Executive Officer (CEO) Bob Iger during the years 2006–2012.
You have 7 days to conduct your research and report your findings.
Directions for completing this assignment:
Before beginning this Assignment, make sure to review the Learning
Activities pertaining to the target market and marketing mix which

you will help you to be more successful in completing this
Assignment.
Write a 2-page, business memo answering the following questions.
For assistance with your Assignment, please use your textbook and
library research resources. The directions for you to execute this task
are as follows:
1. Read “Disney®: The Happiest Place on Earth” case study: Click here
2. Learn how to write a Business Memo by downloading the PDF
below.
3.Use APA style referencing to avoid plagiarism. Include in-text
citations and a References page. Use a minimum of 2 References
resources, including your textbook.
4. Select a Disney franchise mentioned in the case study.
5. In your business memo, summarize the following marketing
strategy components of your selected Disney franchise by addressing
the following items:

KAPLAN AB 219 Unit 3 Assignment Barclays Bank NEW
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KAPLAN AB 219 Unit 3 Assignment Barclays Bank NEW
In this Assignment you will read the Cengage® Case Study: “Barclays
Bank: Banking on Ethics” and then respond to the checklist items in a
critical essay based on the scenario below.
Assignment Scenario:
As a new marketing associate with Barclays Bank, you are tasked with
writing a critical essay summarizing what transpired during the
investigation conducted by the United States Department of Justice
into the abuse of the London Interbank Offered Rate (LIBOR) interest
rate regulated by the British Banker’s Administration. This essay, if

chosen by your new employer, will be the report presented to the
Board of Directors.
Write a 2–3 page, (not including a title and references page), double-
spaced, critical essay responding to the checklist items. For assistance
with your Assignment, please use your textbook and library research
resources. The instructions for you to execute this task are as follows:
Directions for completing this Assignment:
1. Read the “Barclays Bank: Banking on Ethics” case study.
2. Learn how to write a critical essay: Click Here
3.Use APA format and citation style, provide a title page and
references, and do not forget to use in-text citations with their
accompanying references so as to avoid plagiarism.
4. In your critical essay that includes your thesis, arguments, support,
and conclusion, respond to the following:
Checklist:
● Describe the level of ethical development the executives at
Barclays demonstrated when manipulating the LIBOR interest rates.
● Did Barclays Bank neglect social responsibility? What could they
have done to be more socially responsible?

●What actions regarding Corporate Social Responsibility (CSR) could
Barclays have engaged in after the scandal broke to set things right
and ensure that such an event would not happen again?
●Describe what level of morality would have been demonstrated if
executives at Barclays asked themselves, “Even though manipulating
the LIBOR will increase company profits, is it the right thing to do in
the long run?”
● Explain the importance of ethics and social responsibility in
marketing as a result of your case study analysis.

KAPLAN AB 219 Unit 4 Assignment U Drive Transport NEW
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KAPLAN AB 219 Unit 4 Assignment U Drive Transport NEW
Instructions:
Examining the external environment for opportunities and threats to
a company, brand, and product is an essential step in the
development of a marketing strategy. As a new marketing associate
with U Drive Transport, you are tasked with examining the global
marketplace for expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose one region of the world by
visiting: http://www.state.gov/countries

Step 3. Choose one (1) country within your chosen region of the
world. Locate one (1) major city center within your chosen country
and examine the external marketing environment for opportunities
and threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your
understanding of the 6 factors of the external environment in the
global marketplace, examine the opportunities and threats to the
company, brand, and product of U Drive Transport in your chosen
major city center. Be sure to use the marketing language found within
Chapters 4 and 5 of your textbook to explain your findings.
Step 5. Based on the findings of your external environmental analysis,
write a 500 word business memo to the owners of U Drive Transport
discussing why the company should or should not consider expanding
into the country you chose to examine. Be sure to use Chapter 5 of
the textbook to inform your understanding of global marketing. Apply
the marketing language in your writing. You must examine the
external marketing environment before writing the business memo.

KAPLAN AB 219 Unit 5 Assignment Bon Vivant Organic
Gourmet NEW
ab-219-unit-5-assignment-bon-vivant-organic-gourmet-new
KAPLAN AB 219 Unit 5 Assignment Bon Vivant Organic
Gourmet NEW
In this Assignment, you will create an audiovisual presentation to
verbally market a product to another business rather than to
consumers.
According to Lamb et al. (2014), business marketing differs from
marketing to consumers only in terms of the use of the products or
services ─ leaving out the consumer. Business marketing entails
marketing to persons and businesses who will then offer it to
consumers. These products can include parts of goods or those that
are used to manufacture other products, or services used by

organizations to operate more efficiently or that are later resold. To
demonstrate your comprehension of Business Marketing, read the
following scenario and follow the directions to complete this
Assignment.
Scenario:
You have just been hired as a new Business-to-Business (B2B)
marketing associate with ZMX Global, inc., a national distributor of
food, beverage, and supplies to hospitality oriented businesses. As
part of your marketing training, you have been tasked with finding
new marketing opportunities (Retailers, wholesalers, Internet,
institutions, etc.) for the distribution of a new product called “Bon
Vivant Organic Gourmet,” a high quality organic frozen food product.
Read the BonVivant Business and Product Profile: Click Here.
Your job as a B2B marketing associate is to build relationships with
reputable organizations that will successfully represent ZMX Global,
Inc. and the Bon Vivant Organic Gourmet brand and product with
integrity.
Directions:
Using what you learn from reading Chapter 7 to inform your work on
this Assignment, build a 5- slide audio visual presentation using
Microsoft PowerPoint with audio covering the characteristics that
make Bon Vivant Organic Gourmet a business product.

KAPLAN AB 219 Unit 6 Assignment Numi Organic Tea Company
NEW
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KAPLAN AB 219 Unit 6 Assignment Numi Organic Tea Company
NEW
In this Assignment, you will discuss antecedents of target marketing
as they relate to the video case study on Numi Organic Tea. The video
case study on Numi Organic Tea describes how the
company’ssampling program helps position the Numi Organic Tea
brand with its target markets. The brand’s premium position ties
naturally into the customer outlined in the film, but Numi is also
interested in expanding outside of the major tea drinker into more
casual tea drinkers.

Short Essay: Write a 250 (or more) word discussion using research
from your textbook to help substantiate your understanding of
segmentation, target marketing, and positioning. Apply APA style
referencing in your writing.
What is Numi's principle marketing plan? In what way does Numi's
marketing team use what they know about their target demographic
to implement their marketing plan?
Defend Your Answer Challenge: Highlight your multiple choice answer
in yellow. Write a 100 (or more) word discussion in defense of your
answer to the multiple choice and true/false questions using research
from your textbook to help substantiate your understanding of
segmentation, target marketing, and positioning. Apply APA style
referencing in your writing.

KAPLAN AB AB 219 Unit 7 Assignment Goods and Service
marketing NEW
ab-219-unit-7-assignment-goods-and-service-marketing-new
KAPLAN AB AB 219 Unit 7 Assignment Goods and Service
marketing NEW
https://www.youtube.com/watch?v=0116mkt7-Mo Double
click on video to watch. It may ask you if you recognize this
content, allow it to play. It is safe to open.
(YouTube, 2001)
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and
introduce the brand of a consumer product that you found was
featured in the plot of the story
.

2.Discuss the type of consumer product (convenience, shopping, and
specialty, unsought) you identified in the plot of the story. Explain
your answer.
3. Discuss how the television show or movie increases or decreases
the brand equity of the product.
4. Describe the brand strategy of the product you identified within the
plot of the story.

KAPLAN AB 219 Unit 8 Assignment Developing and Managing
New Products NEW
ab-219-unit-8-assignment-developing-and-managing-new-
products-new
KAPLAN AB 219 Unit 8 Assignment Developing and Managing
New Products NEW
Directions for completing this Assignment:
1. Watch the video on Developing and Managing products: ©GaGa’s
Inc.
2. Using research from Chapter 11 in your textbook, answer the
questions on ©GaGa’sInc. in the template provided below.
Part 1:

Short Essay: Write a minimum 200 word discussion in response to
each of your 3 essay questions using research from your textbook to
help substantiate your understanding of products and the new
product development process. Apply APA style referencing in your
writing.
With regard to consumer appeal, compare and contrast the GaGa's
brand with the Sherbetter name of the product. Why did Jim King and
his wife choose the GaGa's brand over the use of Sherbetter as the
brand of the product?
Type the following phrase into your website browser: "Gaga Gourmet
Frozen Dessert and Ice Cream." On the results page, identify retailer
websites and social media websites that feature the Gaga's brand and
product offerings.
Explore these resources and identify a single Gaga Gourmet product
offering. Discuss the following topics related to your chosen Gaga
Gourmet product offering:
Product Features
Product Benefits
Product Packaging
Product Labeling
Trademark
Part 2:

Defend Your Answer Challenge:
Step 1: Highlight your multiple choice answer in yellow.
Step 2: Write a 100 (or more) word discussion in defense of each of
your answers to the multiple choice and true/false questions using
research from your textbook to help substantiate your understanding
of products and the new product development process. Apply APA
style referencing in your writing.

KAPLAN AB 219 Unit 9 Final Project Professional Selling and
Sales Promotion NEW
ab-219-unit-9-final-project-professional-selling-and-sales-
promotion-new
KAPLAN AB 219 Unit 9 Final Project Professional Selling and
Sales Promotion NEW
You will prepare an audiovisual sales presentation that is supported
by creative sales promotions as you assume the role of the new
marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the
world in densely populated major city centers. Over the past few
years, U Drive Transport company has dominated the United States
marketplace as a premier car sharing business. You have recently

accepted a job with U Drive Transport as a marketing associate to
help the company expand into the global marketing environment. To
familiarize yourself with the car sharing business, visit the websites of
competitors of U Drive Transport:
● Research “car sharing” on the Internet and research 2 competitors
in this industry.
As the new marketing associate for U Drive Transport, you have been
tasked with preparing a prerecorded presentation to train new
account managers and sales representatives on the features and
benefits of the U Drive Transport product offering. Additionally, you
must provide training on the seven steps (slides #4–10) of the
personal selling process located in your text (Chapter 17) and in the
steps below.
Directions for Executing this Assignment:
● Watch the Video on U Drive Transport: Click Here
● Register for a FREE Brainshark® account (© 2014 Brainshark):Click
Here
●Visit the Brainshark website and familiarize yourself with the free
presentation tool that you will use to record the sales training: Click
here for the home page and access their tutorials.
● Review the following document: Explaining a Process

● Prepare a 10 slide sales training presentation using Microsoft
PowerPoint

KAPLAN AB 219 Quiz Bank (8 Quizzes) NEW
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KAPLAN AB 219 Quiz Bank (8 Quizzes) NEW
AB 219 Quiz 1
AB 219 Quiz 2
AB 219 Quiz 3
AB 219 Quiz 4
AB 219 Quiz 5
AB 219 Quiz 6
AB 219 Quiz 7

KAPLAN AB 219 Quiz 1 NEW
ab-219-quiz-1-new
1.Question : Indicate whether the statement presented is true
or false. The Internet is an important resource for gathering
competitive intelligence, but non-computer sources such as
company salespeople, industry experts, and Uniform
Commercial Code filings can be equally valuable.
2.Question : What is the philosophy that focuses on the internal
capabilities of the firm rather than on the desires and needs of
the marketplace?
3. Question : Indicate whether the statement presented is true
or false. The system most commonly used for gathering

marketing information is called an information processing
system.
4. Question : Which definition below describes secondary data?
5.Question : What is the term that refers to a companywide
business strategy designed to optimize profitability, revenue,
and customer satisfaction by focusing on precise customer
groups?
or false. A strategy that focuses on keeping and improving
relationships with current customers is called relationship
marketing.
7.Question : What is the term for the delegation of authority to
employees to solve customers’ problems quickly- usually by the
first person the customer notifies regarding a problem?
Question 8. Question : Indicate whether the statement
presented is true or false. Tim’s Telemarketing Service is using
creative tactics to get prospective customers to buy a product
they may or may not need. This is known as the relationship
concept.
or false. A specially designed phone room used to conduct
telephone interviewing is known as a central-location
telephone facility.
or false. A sample arranged in such a way that every element of
the population has an equal chance of being selected as part of
the sample is a non-probability sample.

ab-219-quiz-2-new
1.Question : Which of the following best represents a
formidable brand reputation in relationship to SWOT?
2.Question : What is the term for a marketing strategy that
tries to increase market share among existing customers?
3. Question : Which of the following represents an unconvincing
brand reputation in relationship to SWOT Analysis?
4. Question : What is the term for a written document that
serves as a guidebook of marketing activities for the marketing
manager?

5. Question : Which of the following is an example of a market-
oriented mission statement?
6. Question : A vendor for Kaplan Motors received the following
message from one of Kaplan's marketing managers: "As we
move forward during the 21st century, Kaplan is committed to
building profitable customer relationships by creating
environmentally better automobiles and getting them to
market faster at lower costs." What type of statement is the
marketing manager referring to?
or false. Technology is always an example of an external
opportunity.
8. Question : Which of the following best represents a weak
economy in relationship to SWOT?
9. Question : What is the term for a business unit that generates
more cash than it needs to maintain its market share?
10. Question : Which of the following does the SWOT acronym
refer to in a firm’s analysis?

ab-219-quiz-3-new
1. Question : What is the development and marketing of
products designed to minimize negative effects on the physical
environment or to improve the environment?
2. Question : Which of the following descriptions from the
pyramid of corporate social reasonability best describes ethical
responsibilities?

or false. Top managers who behave ethically can influence
others in an organization to behave ethically.
pyramid of corporate social reasonability best describes the
term philanthropic?
or false. A law that prohibits U.S. corporations from making
illegal payments to public officials of foreign governments to
obtain business rights or to enhance their business dealings in
those countries is the Foreign Corrupt Policies Act (FCPA).
or false. The rules people develop as a result of cultural values
and norms are known as morals.
or false.
pyramid of corporate social reasonability best describes legal
responsibilities?

or false. The foundation for the pyramid of corporate social
responsibility is philanthropic responsibility.
or false. Morals are rules people develop as a result of cultural
values and norms.

ab-219-quiz-4-new
1.Question : What is the practice of choosing goods and
services that meet one’s diverse needs and interests rather
than conforming to a single, traditional lifestyle?
or false. Global marketing, which targets markets throughout
the world, has become an imperative for business today.
or false. Asian Americans have the lowest average family
income of all ethnic groups?

or false. What are the three economic areas of greatest concern
to marketers pertaining to consumers?
or false. Economic change is perhaps the most difficult external
factor for marketing managers to forecast, influence, or
integrate into marketing plans.
6.Question : What organization is charged with enforcing
regulations against selling and distributing adulterated,
misbranded, or hazardous food and drug products?
or false.
or false.
9. Question : What do U.S. managers need to develop in order to
remain competitive?

or false. Mercosur was an agreement to dramatically lower
trade barriers worldwide, and it created the World Trade
Organization.

ab-219-quiz-5-new
1. Question : What are the two basic types of external
information sources used when a person seeks information in
the outside environment?
or false. One thing marketing managers cannot do is create
wants on the part of the consumer, which exist when someone
has an unfulfilled need and has determined that a particular
good or service will satisfy it?

or false. A modified rebuy is a situation vendors prefer because
the purchase is not looking for new information or other
supporters. An order is placed and the product is provided as
in previous orders.
4. Question : What is the result of an imbalance between actual
and desired states?
or false. When buying products, consumers always follow the
same five steps in the consumer decision making process and
do not stop until a purchase has been made and evaluated,
proceeding in the following order:
6. Question : What is the term for a measure of a Web site's
effectiveness, calculated by multiplying the frequency of visits
by the duration of a visit by the number of pages viewed during
each visit?
or false. Of all the factors that affect consumer decision making,
age exerts the broadest and deepest influence?

or false. The key characteristic distinguishing business
products from consumer products are their physical
characteristics, not their intended use.
9. Question : What is the word that describes the elimination of
intermediaries such as wholesalers or distributors from a
marketing channel?
or false. Consumers attempt to reduce dissonance in the
postpurchase phase by justifying their purchase decision.

ab-219-quiz-6-new
or false. The process of dividing a market into meaningful,
relatively similar, and identifiable segments or groups is called
market diversification.
2.Question : What is the term for a means of displaying of
graphic, in tow or more dimensions, the location of products,
brands, or groups of products in customers minds?

3.Question : What is the targeting strategy called that views the
market as one big market with no individuals segments and
thus uses a single marketing mix?
or false. Demographic segmentation refers to segmenting
markets by region of a country or the world, market size,
market density, or climate.
5.Question : What is the process called for dividing a market
into meaningful relatively similar and indefinable segments for
groups?
or false. An undifferentiated targeting strategy is when a firm
selects a market niche (one segment of a market) for targeting
its marketing efforts.
or false. Occupation is a popular demographic variable for
segmenting markets because occupation influences consumer’s
wants and determines their buying power.
or false. Markets can be segmented using a single variable, such
as age group, which is more precise, but it is typically more
difficult and complex to use than multiple-variable
segmentation.

or false. Age is a popular demographic variable for segmenting
markets because age influences consumer’s wants and
determines their buying power.
or false. Gender is a popular demographic variable for
segmenting markets because gender influences consumer’s
wants and determines their buying power.

ab-219-quiz-7-new
1. Question : What is the fourth stage of the product life cycle?
2. Question : What is the first stage of the product life cycle?

or false. An example of a PSA (public service advertisement) is
the Smokey the Bear commercial that reminds everyone to be
careful not to start forest fires.
or false. Developing strong loyalty by creating satisfied
customer who will buy additional services from the firm and
are unlikely to switch to a competitor is the idea behind
relationship marketing.
or false. A service mark is the exclusive right to use a brand or
part of a brand. Others are prohibited from using the brand
without permission.
6. Question : What type of brands are Fruit of the Loom and
Kodak examples of?
7. Question : An empty airplane seat produces no revenues for a
day. What characteristic of service is this referring to?

or false.
9. Question : What is the third stage of the product life cycle?
10. Question : What is the term for physical evidence of a
service, including the physical facilities, tools, and equipment
use to provide the service?

ab-219-quiz-8-new
or false. A member of a marketing channel that exercises
authority and power over the activities of other channel
members is a channel agent.
2.Question : Agents and brokers are intermediaries who do not
take title to a product but facilitate its sale from producer to

end use by representing retailers, wholesalers, or
manufacturers.
or false. Agents and brokers are wholesaling intermediaries
who do not take title to product but facilitate its sale from
producer to end user by representing retailers, wholesalers, or
manufacturers.
4. Question : Logistics is the term that refers to the
physical distribution of goods from one location to
another.
5. Question : What enables companies to use
another manufacturer’s already established
channels?
or false. One of the most critical global supply chain issues for
importers of any size is coping with legalities of trade in other
countries.
7. Question : Reliability is the total time a carrier has
possession of goods, including the time required for pickup and
delivery, handling and movement between the point of origin
and the designation.

or false. According to the concept of generalization of labor,
breaking down a complex task into smaller, simpler ones and
allocation them to specialists will create greater efficiency and
lower average production costs.
9. Question : A distribution channel in which producers sell
directly to consumers is called an express channel.
10. Question : What is the link that connects all the logistics
functions of the supply chain?

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