This document outlines several assignments for the BUS 599 course on strategic management. It includes assignments on recommending a new strategy for Kodak, analyzing strategies at Federal Express, comparing Amazon and Yahoo, and a capstone project analyzing strategies at Apple and Samsung. The assignments require analyzing companies' strategies, environments, capabilities and recommending improvements. They must be 5-12 pages and use at least 3 academic sources, excluding websites like Wikipedia.

1. BUS 599
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BUS 599 Week 9 Assignment 3
Assignment 3: A New Strategy for Kodak
Due Week 9 and worth 300 points
Rev iew Case 28 “The rise and fall of Eastman Kodak: Will it survivebeyond 2012?” located in the textbook. Assume
that you have been hired by Kodak as a business consultant torecommend a new corporate-levelstrategy for the
company toimprove declining sales, increase profitability, andexpand the company tothe Cloud serviceindustry.
Write a five toseven (5-7)page paper in which you:
1 . Establish five(5) key objectives for Eastman Kodak that encompasses the operational,financial,human resource
aspects of the business. Next,argue that each of the established objectives is essential tothe success of the company
within the Cloud service industry.
2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate levelstrategy that is more
appropriatefor thecompany toestablish a competitiveadvantagein the Cloud service industry.Provide a rationale
for the determination.
3. Determinefive(5) ways in which pursuing a multi business modelbased on diversification may increase
profitability for the company. Provideat least two(2)examples of such use of a multibusiness model from industry to
support the rationale.
4. Recommend one (1)implementation strategy for Eastman Kodak that considers organizationaldesign,strategic
control systems,structure, and thetype of organizationalculture fitting for the organization and its new industry.
Justify the recommendation.

2. 5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended
in Question 2 and Question 4 would support ethical business behaviors.Analyze thesignificant manner in which
ethics,corporatesocialresponsibility,and environmental sustainability impact the implementation of the strategies
that you have recommended.
6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do
not qualify as academic resources.
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BUS 599 Week 6 Assignment 2
Assignment 2: Executing Strategies in a GlobalEnvironment: Examining the Case of FederalExpress
Due Week 6 and worth 250 points
Rev iew Case 7 “The Evolution of the SmallPackage Express Delivery Industry,1973 – 2010″,located in thetextbook
to complete this assignment.
Write a five toseven (5-7)page paper in which you:
1 . Analyze FederalExpress’s value creation frontier,and determinewhich of the four building blocks of competitive
adv antage the company needs in order tocontinue tomaintain above-average profitability.Provide a rationale to
support the response.
2. Determinethemain aspect of product differentiation and capacity controlthat Federal Express could use in order
to maintain an edge over its rivals.Justify the response.
3. Assess the efficiency of Federal Express’s current business model,and recommend one (1)new business-level
strategy that gives the company a competitive advantage ov er its rivals.Provide a rationalefor therecommendation.
4. Examine the manner in which ov erallglobalcompetition may impact the new business strategy that you
recommended in Question 3. Next,suggest one (1) significant way that FederalExpress may confront its global
competition.
5. Use at least three (3)quality academicresources in this assignment.Note:Wikipedia and similar type Websites do
not qualify as academic resources.
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bus_599_week_3_assignment_1_yahoo_and_amazon_b
uilding_a_competitive_advantage
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mpetitiveadvantage
BUS 599 Week 3 Assignment
Due in Week 3 and worth 300 points

3. Rev iew Case 21 “How Amazon.com became the leading online retailer by 2011”, and Case 23 “Is Yahoo!’s business
model working in 2011?” located in thetextbook tocomplete this assignment.
Write a six toeight (6-8)page paper in which you:
Describe, in brief,the histories of both of Amazon.com and Yahoo.com,and determine the core business of each.
Determine thekey strategic differences that have impacted the relativesuccess of both Amazon.com and Yahoo.com.
Prov ide two(2) specificexamples of such strategicdifferences tosupport the response.
Compareand contrast the approach tostrategic planning that each company has pursued in order toachieve a
competitive advantage. Focus specifically on both intended and emergent strategies.
Analyze the manner in which each company’s distinctive competencies help toshape the st rategies that each company
pursues.Provide a rationale tosupport the response.
Recommend one (1)functionallevel strategy for each company which prescribes theessentialways in which each may
achieve superior efficiency, quality,innovation,and customer responsiveness.Provide a rationale tosupport the
response.
Use at least three (3) quality references. Note:Wikipedia and other Websites donot qualify as academicresources.
Your assignment must follow these formatting requirements:
Be ty ped,double spaced,using Times New Roman font (size 12), with one-inch margins on allsides; citations and
references must follow APA or school-specific format.Checkwith your professor for any additionalinstructions.
Include a cover pagecontaining the title of the assignment, thestudent’s name,the professor’s name,the course title,
and the date.The cover page and the referencepage are not included in the required assignment pagelength.
The specific course learning outcomes associated with this assignment are:
Analyze the role of a company mission,vision,and objectives andthe impact tobusiness strategy.
Describe strategic planning techniques used toformulate alternativestrategies designed toachievestatedbusiness
goals.
Analyze the external and internal environment for opportunities,threats, strengths,and weaknesses that impact the
firm’s competitiveness.
Use technology and information resources toresearch issues in strategic management.
Write clearly and concisely about strategic management using pr oper writing mechanics.

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BUS 599 Week 10 Assignment 4
Assignment 4: CapstoneProject Apple and Samsung Capstone
Due Week 1 0 and worth 480points
Use the Internet or the Strayer Library toresearch articles on strategic management of Apple Inc. andSamsung
Group.
Write a ten totwelve(10-12)page paper in which you:
1 . Analyze the existing business strategies, domestic and global environments,industry,and internalcapabilities for
both Apple and Samsung.Assess the significant manner in which each company’s mission and vision align with the
long-terms goals and strategic direction of the organization.
2. Analyze thebusiness-level strategy of each company by conducting a SWOT (Strengths, Weaknesses,
Opportunities, and Threats)analysis.Next,determine the fundamentalway in which each sector influences its
competitive position within the industry. Provide rationale tosupport the response.
3. Analyze the centralmanner in which the strategies of each company’s business leaders have adapted tocultural
differences in order toboth facilitateeffective operations within globalmarkets and drive new st rategic initiatives
with improvedinnovation excellence.Provide one (1)example of such strategies in use from each company tosupport
the response.
4. Ev aluate the superiority of each company’s organizational competencies in terms of entrepreneurialcapabilities,
organizationaldesign capabilities,and strategiccapabilities geared toward increased performance andprofitability.
Include one (1) example of such superiority from each company tosupport the response.
5. Recommend one (1) appropriate new business strategy for each company that may maximize profitability and
improved competitiveness in the industry.Provide a detailed rationale for this strategy.
6. Ev aluate the success of both companies’ corporate-levelstrategies in terms of horizontalintegration,vertical
integration,strategicoutsourcing, or diversification.Next,determine the type of strategy that contributed most
effectively tothe creation of a successful and profitable multibusiness model.Provide a detailed rationaletosupport
the response.

5. 7 . Analyze the strategies that theinternalleadership of both Apple and Samsung has taken todiscourage unethical
behaviors. Provide at least three (3)examples of such leadership in action from both companies tosupport the
response.
8. Assume that both Appleand Samsung are in need of organizationalchangeand must alter existing strategies.
Recommend three (3)specific ways in which Apple and Samsung could change functional,business, and corporate
strategies,as well as organizationalstructure and control in order toimprove business performance and
competitiveness in their industry.Provide a rationale tosupport the response.
9. Use at least six (6) quality academicresources in this assignment.Note: Wikipedia and other Websites donot
qualify as academicresources.
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