Metro newspaper advert research
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The document analyzes a film advertisement in the Metro newspaper to identify design elements that could be effective for advertising a documentary targeted at young people aged 14-19. It notes that the Metro newspaper is free and popular among youth, making it a good choice. Key elements discussed include using a dominant color to catch the eye, large bold headings to remember the title, simple images to leave space for impactful text, and including reviews from sources familiar to youth to generate interest.
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- Key elements of the magazine cover design are discussed, including the title "OPEN SET", placement of the horror film title, issue numbers, and inclusion of a website to present a "new media" element.
- The importance of including elements like banners, barcodes, stories, competitions, references to other films, and issue numbers are explained for attracting and engaging audiences.
Horror magazine and poster analysis
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Horror magazine and poster analysis
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horror magazine and poster analysis
The document discusses the process of designing a horror magazine cover and poster. It describes doing research on other horror magazines and posters to gather ideas. For the magazine cover, the designer used a close-up image of their face screaming with a strangling hand to create mystery. They chose the title "OPEN SET" and placed the horror film title and issue numbers prominently. For the poster, they did rough sketches before choosing an image of a half-screaming face in shadow to create intrigue. Text was added including credits and a slogan to pull in viewers while maintaining the horror aesthetic.
Market research canon
The document discusses various marketing research terminology and concepts including two-step flow theory, cultivation theory, semiotics, and uses and gratification theory. It then analyzes two Canon advertisement posters - one using bright colors seemingly targeted towards younger audiences, and another using neutral colors for an older, more professional look. The analysis found that Canon is able to target both older and younger demographics through different poster styles and products. The research was helpful for determining which style to use for a campaign targeted at older teenagers, focusing on a dark, neutral color scheme to portray night photography.
Maddison's canon PowerPoint
The document provides questions and tasks related to creating a print advertisement for Canon cameras to promote their "journey" campaign. It asks the client to research journeys, both metaphorical and physical. It also asks about target audiences, competitor ads, and the production process. The client's response summarizes their research on the target audience of 15-25 year olds, plans for a nighttime photo showing camera capabilities, and pre-production, production and post-production steps. They receive feedback on drafts and evaluate their research, pre-production, production and post-production work.
Question 2
The document discusses how effective the combination of a film and its ancillary texts are. It describes how the author created a film poster and review to complement their film. They aimed to keep a consistent style between the materials and represent the characters accurately. The poster and review work together to engage audiences and provide context to spark interest in watching the film. The author conducted research on similar films and posters to inform their design choices for layout, colors, fonts and images that conveyed the genre and tone without revealing the entire plot. They crafted taglines and review content to intrigue audiences and highlight the comedy aspects to appeal to target demographics. Overall, the ancillary texts were designed as a cohesive package with the film.
Analysis
This magazine article provides a review of the film Ant-Man. It uses Ant-Man as the dominant cover image to attract fans of the character. The tagline emphasizes how small Ant-Man can shrink in the film. The purpose is to entertain readers and allow them to connect with others interested in the movie. The target audience is broad, hoping to interest people of any age who enjoy superhero films.
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- The importance of including elements like banners, barcodes, stories, competitions, references to other films, and issue numbers are explained for attracting and engaging audiences.
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horror magazine and poster analysis
The document discusses the process of designing a horror magazine cover and poster. It describes doing research on other horror magazines and posters to gather ideas. For the magazine cover, the designer used a close-up image of their face screaming with a strangling hand to create mystery. They chose the title "OPEN SET" and placed the horror film title and issue numbers prominently. For the poster, they did rough sketches before choosing an image of a half-screaming face in shadow to create intrigue. Text was added including credits and a slogan to pull in viewers while maintaining the horror aesthetic.
Market research canon
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Maddison's canon PowerPoint
The document provides questions and tasks related to creating a print advertisement for Canon cameras to promote their "journey" campaign. It asks the client to research journeys, both metaphorical and physical. It also asks about target audiences, competitor ads, and the production process. The client's response summarizes their research on the target audience of 15-25 year olds, plans for a nighttime photo showing camera capabilities, and pre-production, production and post-production steps. They receive feedback on drafts and evaluate their research, pre-production, production and post-production work.
Question 2
The document discusses how effective the combination of a film and its ancillary texts are. It describes how the author created a film poster and review to complement their film. They aimed to keep a consistent style between the materials and represent the characters accurately. The poster and review work together to engage audiences and provide context to spark interest in watching the film. The author conducted research on similar films and posters to inform their design choices for layout, colors, fonts and images that conveyed the genre and tone without revealing the entire plot. They crafted taglines and review content to intrigue audiences and highlight the comedy aspects to appeal to target demographics. Overall, the ancillary texts were designed as a cohesive package with the film.
Analysis
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Question 2
The document discusses how effective the combination of a film and its ancillary texts are. It describes how the author created a film poster and review to complement the film. The poster and review needed to be consistent with each other and represent the characters accurately. Together, the poster engages audiences and the review provides more details to encourage viewing. The author researched popular film poster styles and incorporated prominent characters, vague taglines, and lighting to convey the comedy genre. The review highlights positives using persuasive language about the film's genres and production to interest readers and sell the film. Overall, the poster, review, and film work as a cohesive package.
Question 2
The document discusses how effective the combination of a film and its ancillary texts are. It describes how the author created a film poster and review to complement the film. The poster and review needed to be consistent with each other and represent the characters accurately. Together, the poster engages audiences and the review provides more details to encourage viewing the film. The author researched popular film poster styles and incorporated prominent characters, colors and vague taglines to attract interest without revealing the entire plot. The review highlights the genres and production techniques to appeal to a wide audience and promote the film in a positive, persuasive manner.
Unit 14 digital and print magazine production
The cover of the September 2018 issue of Total Film magazine is analyzed. The digital cover features Tom Hardy advertising his role in the film Venom. Key elements of the cover include the skyline announcing comic book previews, sub-skylines advertising upcoming Marvel and DC films, the recognizable masthead identifying it as Total Film, and the dominant central image of Tom Hardy. The purpose is to attract the target audience of film fans through exciting images and headlines that will make them want to learn more about upcoming films by purchasing or downloading the issue.
CRAR Evaluation
The document discusses how various media technologies were used at different stages of creating a media campaign. Research involved watching films online and analyzing trailers, posters, and magazines. Planning utilized storyboarding and scripts. Construction used video cameras, editing software, and design software. Feedback was gathered by screening and surveying audiences. Overall, the document outlines the full process of researching, planning, constructing, and evaluating a media campaign using different technologies at each stage.
Evaluation Question 3
This is part of our Evaluation Question 3, explaining how our audience feedback has helped us make our media projects the best they can be.
Magazine Changes
This is a slide share discussing all of the alterations my partner and I have made to our magazine front cover; once having feedback from our target audience and teacher.
Assignment empire han solo
The document provides details about the front cover of a magazine. It analyzes various elements of the cover including the prominent images, colors, fonts, and text used. The cover features the character Star Wars prominently to appeal to older audiences familiar with the franchise. Additional films are included to attract younger viewers. The target audience is described as those interested in films, though older generations are seen as the primary audience. Descriptions of the pros and cons of print versus digital magazines are also provided.
Poster changes
Rhiannon and the author worked together to iteratively edit their film poster based on feedback from their target audience. They made several changes between drafts, including adding the male actor's shoulder into the poster to better integrate him, then doing the same for the female actor. For the final poster, they changed the background color and text formatting at the bottom based on criticism to make it look more professional.
Evaluation Question 3
The document discusses audience feedback for film test screenings. It provides details on different types of test screenings, including intimate screenings with around 100 people and full-scale screenings with up to 400 people. Feedback is used to make final edits to films before wide release. The document also discusses establishing a target audience through research on similar films' demographics and using feedback to further develop marketing materials like posters, trailers, and magazines to effectively engage the target audience.
Planning and production
The document provides a production schedule and resource list for a campaign against assault and rape. It includes timelines for tasks such as logo design, poster production, photographs, and merchandise. The schedule spans 4 weeks and allocates over 30 hours to complete tasks including logo research, poster planning, photograph shoots, and production of promotional materials. Resources listed include design software, cameras, models, and a studio space. The document also includes initial and final logo designs, poster concepts, photographs for the posters, and merchandise ideas.
Evaluation question 2
The document discusses how the poster, magazine, and trailer for a film noir work together to effectively market the film to the target audience. Key aspects that link the products include using the same font, incorporating film noir conventions like the male protagonist and gun imagery, employing black and white photography, and including social media links. Audience feedback indicated these elements grabbed attention and intrigued viewers about the genre. The poster aims to create intrigue, the trailer provides more plot details, and the magazine further promotes the film as its release nears. Together the products perform different marketing functions while cohesively addressing the target demographic.
Evaluation 2
The film poster, film review, and film work together to promote a film. The poster introduces potential viewers to the main characters and story. A review in a magazine like "Little White Lies" provides an honest assessment of the film's strengths and weaknesses to help readers decide if they want to watch it. When done effectively, these promotional elements can attract the intended audience and create interest in the film.
Assignment empire han solo
The magazine cover focuses on the lens of a camera to create mystery and intrigue readers. It uses bright yellow text to draw the eye to questions like "MAKING A MUSIC VIDEO?" and "FILMING ON A BUDGET" to entice readers curious about filmmaking. The dominant blue color scheme and blurred background focus attention on the camera lens. Additional text like "PLUS" and discussions of becoming a director hint at the magazine's contents. The target audience seems to be those interested in filmmaking as a career or hobby, both beginners and professionals.
Assignment empire han solo
The magazine cover focuses on the lens of a camera to create mystery and intrigue readers. It uses bright yellow text to draw the eye to questions like "MAKING A MUSIC VIDEO?" and "FILMING ON A BUDGET" to entice readers curious about filmmaking. The dominant blue color scheme and blurred background focus attention on the camera lens. Additional text like "PLUS" and discussions of becoming a director hint at the magazine's content. The target audience seems to be those interested in filmmaking as a career or hobby, both beginners and professionals.
A2 evaluation
The document summarizes the ways in which the student's radio drama product used conventions from real media products. The student researched popular teen dramas to include typical elements like locations (school, home), characters (main character and side characters), storylines (personal problems), and music (theme song). Feedback from audiences informed improvements across drafts and helped shape the radio drama and ancillary texts like a magazine feature and newspaper advertisement to appeal to target audiences. The student learned that audience feedback is important for creating engaging media products.
Evaulation question 2
Yes, the group's three products - a teaser trailer, magazine cover, and movie poster - clearly appeal to the same target audience through consistent genre, narrative themes, and character representations. The teen drama genre was selected to target teenagers and young adults. All products tell the same story about the four main characters and their experiences in high school. Visual elements like the neon color scheme, characters' positioning, and inclusion of the movie's title connect the narrative and characters across formats. This consistency ensures the products will effectively "speak" to the intended 15-21 year old target audience.
Question 3
The document summarizes feedback received from audiences on various elements of a film project. It discusses how feedback from surveys and social media influenced choices around the film's pitch, storyboard, fonts, poster, and magazine. The most useful feedback recommended focusing on the more popular "Vanity" pitch, removing some plot details from the storyboard, choosing a simpler font, making the poster and magazine look more like a romance genre rather than sci-fi, and improving images and layouts. This feedback helped create a more professional and appealing final product aligned with the target audience's preferences.
Media Evaluation
Christina Fisher evaluated her media products for how they used, developed or challenged conventions of real media. She created a magazine cover, movie poster, and teaser trailer for a horror film called "The Cure". Across these products she employed conventions like colors, fonts, imagery, and layouts seen in real magazines, movies posters, and trailers. She received feedback showing her package was generally effective at promoting the horror genre and film. She plans to incorporate this feedback into further iterations.
Audience investigation (1)
The document provides initial ideas from various group members for a new brand targeting 16-24 year olds. Antony proposes a simple, bold logo incorporating squares to reference "The Grid" brand name. J proposes sporty and fashionable logo concepts. Matt suggests investigating the target audience and creating a mood board. Ideas are shared for advertising on social media platforms like Instagram and Snapchat popular with this age group. Existing brands like The Sidemen YouTube channel and VICE are analyzed for successful strategies appealing to 16-24 year olds.
Eval question 1 part two
The document discusses how a media product uses, develops, and challenges conventions of real media products. It describes analyzing existing crime/thriller movie posters and magazines to identify common conventions. Key conventions that were incorporated into the student's own poster and magazine included using dark colors with hints of red, featuring the main characters and actor names, including the film title and release date, and employing pull quotes and ratings. The student also challenged some conventions, such as not including weapons on the poster. The document reflects on successfully developing skills and learning new techniques to create realistic and effective products for the target audience.
Poster research
The document analyzes the advertising conventions used by several UK newspapers including The Guardian, Daily Telegraph, The Times, and The Sun. Some common conventions identified are the use of a main image, prominent display of the newspaper name/logo, minimal text, eye-catching designs, references to the newspaper's unique content, and an emphasis on value and reader engagement. The ads generally aim to appeal to wide audiences without targeting specific ages or genders.
Learning Aim A
This document summarizes some of the key technical considerations for print and digital magazines. For print magazines, considerations include using standard page sizes (A4 or A5), selecting appropriate fonts for the genre and audience, including bleedlines so images aren't cut off, and using gutters for layout clarity. For digital magazines, considerations are which apps support the format, ensuring consistent display of pages, images, text, colors and fonts across platforms, and planning user navigation through the magazine.
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Question 2
The document discusses how effective the combination of a film and its ancillary texts are. It describes how the author created a film poster and review to complement the film. The poster and review needed to be consistent with each other and represent the characters accurately. Together, the poster engages audiences and the review provides more details to encourage viewing. The author researched popular film poster styles and incorporated prominent characters, vague taglines, and lighting to convey the comedy genre. The review highlights positives using persuasive language about the film's genres and production to interest readers and sell the film. Overall, the poster, review, and film work as a cohesive package.
Question 2
The document discusses how effective the combination of a film and its ancillary texts are. It describes how the author created a film poster and review to complement the film. The poster and review needed to be consistent with each other and represent the characters accurately. Together, the poster engages audiences and the review provides more details to encourage viewing the film. The author researched popular film poster styles and incorporated prominent characters, colors and vague taglines to attract interest without revealing the entire plot. The review highlights the genres and production techniques to appeal to a wide audience and promote the film in a positive, persuasive manner.
Unit 14 digital and print magazine production
The cover of the September 2018 issue of Total Film magazine is analyzed. The digital cover features Tom Hardy advertising his role in the film Venom. Key elements of the cover include the skyline announcing comic book previews, sub-skylines advertising upcoming Marvel and DC films, the recognizable masthead identifying it as Total Film, and the dominant central image of Tom Hardy. The purpose is to attract the target audience of film fans through exciting images and headlines that will make them want to learn more about upcoming films by purchasing or downloading the issue.
CRAR Evaluation
The document discusses how various media technologies were used at different stages of creating a media campaign. Research involved watching films online and analyzing trailers, posters, and magazines. Planning utilized storyboarding and scripts. Construction used video cameras, editing software, and design software. Feedback was gathered by screening and surveying audiences. Overall, the document outlines the full process of researching, planning, constructing, and evaluating a media campaign using different technologies at each stage.
Evaluation Question 3
This is part of our Evaluation Question 3, explaining how our audience feedback has helped us make our media projects the best they can be.
Magazine Changes
This is a slide share discussing all of the alterations my partner and I have made to our magazine front cover; once having feedback from our target audience and teacher.
Assignment empire han solo
The document provides details about the front cover of a magazine. It analyzes various elements of the cover including the prominent images, colors, fonts, and text used. The cover features the character Star Wars prominently to appeal to older audiences familiar with the franchise. Additional films are included to attract younger viewers. The target audience is described as those interested in films, though older generations are seen as the primary audience. Descriptions of the pros and cons of print versus digital magazines are also provided.
Poster changes
Rhiannon and the author worked together to iteratively edit their film poster based on feedback from their target audience. They made several changes between drafts, including adding the male actor's shoulder into the poster to better integrate him, then doing the same for the female actor. For the final poster, they changed the background color and text formatting at the bottom based on criticism to make it look more professional.
Evaluation Question 3
The document discusses audience feedback for film test screenings. It provides details on different types of test screenings, including intimate screenings with around 100 people and full-scale screenings with up to 400 people. Feedback is used to make final edits to films before wide release. The document also discusses establishing a target audience through research on similar films' demographics and using feedback to further develop marketing materials like posters, trailers, and magazines to effectively engage the target audience.
Planning and production
The document provides a production schedule and resource list for a campaign against assault and rape. It includes timelines for tasks such as logo design, poster production, photographs, and merchandise. The schedule spans 4 weeks and allocates over 30 hours to complete tasks including logo research, poster planning, photograph shoots, and production of promotional materials. Resources listed include design software, cameras, models, and a studio space. The document also includes initial and final logo designs, poster concepts, photographs for the posters, and merchandise ideas.
Evaluation question 2
The document discusses how the poster, magazine, and trailer for a film noir work together to effectively market the film to the target audience. Key aspects that link the products include using the same font, incorporating film noir conventions like the male protagonist and gun imagery, employing black and white photography, and including social media links. Audience feedback indicated these elements grabbed attention and intrigued viewers about the genre. The poster aims to create intrigue, the trailer provides more plot details, and the magazine further promotes the film as its release nears. Together the products perform different marketing functions while cohesively addressing the target demographic.
Evaluation 2
The film poster, film review, and film work together to promote a film. The poster introduces potential viewers to the main characters and story. A review in a magazine like "Little White Lies" provides an honest assessment of the film's strengths and weaknesses to help readers decide if they want to watch it. When done effectively, these promotional elements can attract the intended audience and create interest in the film.
Assignment empire han solo
The magazine cover focuses on the lens of a camera to create mystery and intrigue readers. It uses bright yellow text to draw the eye to questions like "MAKING A MUSIC VIDEO?" and "FILMING ON A BUDGET" to entice readers curious about filmmaking. The dominant blue color scheme and blurred background focus attention on the camera lens. Additional text like "PLUS" and discussions of becoming a director hint at the magazine's contents. The target audience seems to be those interested in filmmaking as a career or hobby, both beginners and professionals.
Assignment empire han solo
The magazine cover focuses on the lens of a camera to create mystery and intrigue readers. It uses bright yellow text to draw the eye to questions like "MAKING A MUSIC VIDEO?" and "FILMING ON A BUDGET" to entice readers curious about filmmaking. The dominant blue color scheme and blurred background focus attention on the camera lens. Additional text like "PLUS" and discussions of becoming a director hint at the magazine's content. The target audience seems to be those interested in filmmaking as a career or hobby, both beginners and professionals.
A2 evaluation
The document summarizes the ways in which the student's radio drama product used conventions from real media products. The student researched popular teen dramas to include typical elements like locations (school, home), characters (main character and side characters), storylines (personal problems), and music (theme song). Feedback from audiences informed improvements across drafts and helped shape the radio drama and ancillary texts like a magazine feature and newspaper advertisement to appeal to target audiences. The student learned that audience feedback is important for creating engaging media products.
Evaulation question 2
Yes, the group's three products - a teaser trailer, magazine cover, and movie poster - clearly appeal to the same target audience through consistent genre, narrative themes, and character representations. The teen drama genre was selected to target teenagers and young adults. All products tell the same story about the four main characters and their experiences in high school. Visual elements like the neon color scheme, characters' positioning, and inclusion of the movie's title connect the narrative and characters across formats. This consistency ensures the products will effectively "speak" to the intended 15-21 year old target audience.
Question 3
The document summarizes feedback received from audiences on various elements of a film project. It discusses how feedback from surveys and social media influenced choices around the film's pitch, storyboard, fonts, poster, and magazine. The most useful feedback recommended focusing on the more popular "Vanity" pitch, removing some plot details from the storyboard, choosing a simpler font, making the poster and magazine look more like a romance genre rather than sci-fi, and improving images and layouts. This feedback helped create a more professional and appealing final product aligned with the target audience's preferences.
Media Evaluation
Christina Fisher evaluated her media products for how they used, developed or challenged conventions of real media. She created a magazine cover, movie poster, and teaser trailer for a horror film called "The Cure". Across these products she employed conventions like colors, fonts, imagery, and layouts seen in real magazines, movies posters, and trailers. She received feedback showing her package was generally effective at promoting the horror genre and film. She plans to incorporate this feedback into further iterations.
Audience investigation (1)
The document provides initial ideas from various group members for a new brand targeting 16-24 year olds. Antony proposes a simple, bold logo incorporating squares to reference "The Grid" brand name. J proposes sporty and fashionable logo concepts. Matt suggests investigating the target audience and creating a mood board. Ideas are shared for advertising on social media platforms like Instagram and Snapchat popular with this age group. Existing brands like The Sidemen YouTube channel and VICE are analyzed for successful strategies appealing to 16-24 year olds.
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Similar to Metro newspaper advert research
Eval question 1 part two
The document discusses how a media product uses, develops, and challenges conventions of real media products. It describes analyzing existing crime/thriller movie posters and magazines to identify common conventions. Key conventions that were incorporated into the student's own poster and magazine included using dark colors with hints of red, featuring the main characters and actor names, including the film title and release date, and employing pull quotes and ratings. The student also challenged some conventions, such as not including weapons on the poster. The document reflects on successfully developing skills and learning new techniques to create realistic and effective products for the target audience.
Poster research
The document analyzes the advertising conventions used by several UK newspapers including The Guardian, Daily Telegraph, The Times, and The Sun. Some common conventions identified are the use of a main image, prominent display of the newspaper name/logo, minimal text, eye-catching designs, references to the newspaper's unique content, and an emphasis on value and reader engagement. The ads generally aim to appeal to wide audiences without targeting specific ages or genders.
Learning Aim A
This document summarizes some of the key technical considerations for print and digital magazines. For print magazines, considerations include using standard page sizes (A4 or A5), selecting appropriate fonts for the genre and audience, including bleedlines so images aren't cut off, and using gutters for layout clarity. For digital magazines, considerations are which apps support the format, ensuring consistent display of pages, images, text, colors and fonts across platforms, and planning user navigation through the magazine.
Film radio research
A film poster advertises an upcoming movie to the public through displays in public spaces like buses and shop windows. Its purpose is to promote the film and entice viewers by including an eye-catching image, title, tagline, list of actors, and other design elements that provide an initial impression of the movie and help viewers decide if they may be interested in seeing it. The poster must be well-designed as it may be the public's first exposure to the film before any trailers.
Learning Aim A
This document discusses the pros and cons of print versus digital magazines. Some key points made:
- Pros of print magazines include easier purchase and distribution, a more comfortable reading experience, and not requiring internet access. Cons are higher production costs and risk of unsold copies.
- Pros of digital magazines include lower production costs, easier sharing online to reach more people, and accessibility anywhere with an internet connection. Cons include lost printing jobs and interruptive online advertisements.
- Both magazine types aim to provide information and entertainment about films and genres like sci-fi/horror to audiences aged 15-45, targeting social grade C1 professionals.
FMP Research
Here are the summaries of the two interviews:
Interview 1:
- Last anime watched was Attack on Titan and currently watching The Devil is a Part Timer
- Never bought magazines but reads brother's gaming magazines
- Prefers physical magazines over digital
- Thinks £5 is a reasonable price for a magazine
- Front cover art persuades them to buy
Interview 2:
- Last anime watched was shows from childhood like Digimon, Pokemon, Avatar
- Last magazine bought was PlayStation magazine for £4.99
- Prefers physical magazines to collect and keep
- Thinks £3.75 is a reasonable magazine price
- Likes cover art and posters included in magazines
Question 2: Evaluation
This document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and review. It first describes the process of creating a film poster for a short film about skateboarding teenagers. It analyzes design elements of the poster and how they relate to the film's genre of social realism. Next, it discusses writing a film review in the style of a magazine to promote the short film. Research was conducted on review styles and content. The conclusion states that the various media texts all link together and support each other by sharing the same concept and style, despite being different variations of media.
Question 2: Evaluation
The document discusses the creation of ancillary texts to accompany a short film for a class project. It describes researching film posters to create one for the short film. It analyzes a sample poster's design elements and how they relate to the genre. It also discusses writing a film review in the style of a magazine to promote the short film. The conclusion states that although the poster, review, and film are different media texts, they were all completed in the same style and conceptually support each other.
Alena's evaluation Q3
Pablo Gutierrez presents on the ancillary texts created to promote the film "Alena", including a film poster and magazine cover. He researched other film posters from the 1950s and more recent films for inspiration. Pablo believes the ancillary texts will appeal to the target audience of 16-25 year olds through their original, high quality designs and mysterious tones. The film trailer will be distributed on social media like YouTube to reach the intended audience. Feedback was gathered and helped improve the poster through different iterations.
Evaluation
The document discusses conventions used in real media products like film posters and magazines and how the author applied those conventions to their own print products. For their film poster, they used conventions like a large central image, bold title, small credits, and dark background. Their magazine cover similarly followed conventions with a masthead, tagline, cover lines of varying sizes/colors, website/price info, and multiple images. The author researched real products to identify common conventions to develop their own print products that resembled genuine media in form and style.
ANCILLARY TASKS EVALUATION
The document discusses ancillary tasks to promote a short film, including a double page film review and poster.
The review uses conventions like large images, bold titles, and columned text. It promotes the film through positive reviews and synergy with the poster. The informal style suits magazines like Empire.
The poster targets 15-24 year olds with simplicity and a modern retro style matching the film. It draws the eye to the title using contrasting colors and emphasizes the main character. Connections to the film's themes of past/present and memory are made through the image and tagline.
Feedback indicates the tasks effectively target the audience and promote the film through continuity and implied quality, while revealing just enough
Evaluation - q1
The document discusses conventions used in film posters and magazines. It analyzes several real-life examples to identify typical conventions, such as including the film title, release date, credits, and taglines on posters. It also discusses conventions for magazines, like the masthead, issue date, price, and headers. The response describes how the media product follows several conventions, like including the main image and credits, but also challenges and develops some conventions, such as moving the price and redesigning the headers. The goal is to design the poster and magazine cover to look professional while putting its own spin on standard conventions.
Research into billboard advertisements
The billboard advertisement features Beyoncé promoting Pepsi. It uses Pepsi's signature red, white, and blue colors throughout the image and text to clearly represent the brand. Beyoncé draws immediate attention as a famous celebrity and her direct gaze engages viewers. The bold, white text stands out against the colors to clearly communicate the product and message. The advertisement effectively uses branding, celebrity, and design elements to grab attention and promote Pepsi.
Empire magazine film analysis
This magazine cover uses an unconventional layout focused on the main actor, Leonardo DiCaprio, to draw attention. It uses a limited color palette of black, red, and white, with red titles to emphasize key information. While breaking conventions by omitting side columns, this design aims to signal to audiences that the film, Inception, will be unique and engaging. The image features DiCaprio's stern expression to indicate the thriller genre. Text references to previous blockbusters like The Dark Knight and comparisons to The Matrix and 007 aim to generate interest by linking Inception to very popular and successful films.
Question 2 evaluation
The document discusses the effectiveness of combining a film's main product (trailer) with ancillary texts like a poster and magazine cover. The student created a trailer, poster, and magazine cover for their crime/gangster film coursework. They analyzed real examples to understand how to portray the genre and attract the intended audience. The poster, cover, and trailer work together by featuring the same central character image to create synergy across the products and engage audiences. While the student believes their products are connected, they note the magazine cover could be simplified for greater visual impact.
Film campaign
This document summarizes the key elements of a film campaign that the author was tasked with producing, including audience research, a real media text comparison, poster, magazine, teaser trailer, and brand identity. The author explains that audience research is vital to understand what the target demographic wants to see. Their target audience was chosen as young adults aged 15-18 living in urban areas. They analyzed the film "Adulthood" as a real media text to help inform the style and conventions used in their own poster, magazine, and teaser trailer. The poster, magazine, and trailer are the main promotional materials used to catch the audience's attention and sell the film. Consistent branding was also important to make the campaign recogn
Empire magazine film analysis
This magazine cover uses an unconventional layout focused on the main actor, Leonardo DiCaprio, to draw attention. It uses a limited color palette of black, red, and white to suggest providing news and information about the film Inception. While breaking conventions of typical magazine designs, the cover aims to show this film will be a unique experience. The image of DiCaprio's stern expression gives insight into the thriller genre of the film. Text on the cover compares Inception to hugely successful films like The Dark Knight and The Matrix to entice the target audience to see it.
Evaluation question 1
The student researched real newspaper conventions like masthead styles and front page content when developing their media product. For the masthead, they used a bold red font that was different from the typical "Times New Roman". Advertisements were placed beside the masthead to avoid drawing attention away from the content. The main article used a dark headline font and image to set a serious tone, following real newspaper conventions. Advertisements were included throughout and focused on local businesses to be relevant to the target audience. The layout and variety of advertisements matched a real local newspaper for clear reading.
Evaluation question 1
The student researched real newspapers to understand common conventions for elements like the masthead, main articles, and advertisements. For the masthead, the student used a different bold font and color scheme than typical newspapers. The main article followed conventions like using a negative headline in a dark font and including a related image and caption. Advertisements were included and spread throughout pages as is common. Overall, the student's newspaper layout mirrored real newspapers to make the information clear while also adding some unique elements like font and advertisement placement.
Evaluation question two
The document discusses ancillary texts for advertising a film. It describes creating a poster and radio trailer to promote the film. The poster design process included researching other films' posters and analyzing one from a similar genre film. The final poster incorporated elements from different drafts, including images from the film. The radio trailer included dialogue and sound effects from the film along with key details. In conclusion, ancillary texts are effective for attracting audiences and the poster and radio trailer created will help promote the film.
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Use of media
The software used to produce the newspaper advert was ProCut on Apple Macs. Sony HD camcorders were used to film interviews and the sex quiz that required clear sound, while flip cams captured film without sound, like behind voiceovers. All editing was done on the Mac. The research was conducted mainly using online sources like YouTube and newspapers. Music for the project was composed by a friend using sound editing software on the Mac. Mobile phones and flip cams were used to plan and capture production meetings and audience feedback. The documentary was posted on YouTube and Facebook to receive feedback and comments from the target age group audience.
How did you use media technologies in the construction and research, planning...
The document discusses the software, hardware, research, planning, music, and evaluation processes used to produce a documentary. It mentions:
1) ProCut editing software and Apple Macs were used to edit video from Sony HD camcorders and flip cams.
2) Research was conducted online using YouTube and newspapers.
3) Planning involved using phones to take photos and flip cams to record feedback.
4) Music was created by a friend using sound editing software.
5) The documentary was posted on YouTube and Facebook to receive audience feedback.
Consent uploaddd!!!!!
This document gives permission for photographs and film to be used for educational purposes as part of an A2 Media production. The materials can be used on websites like YouTube and Blogger but will only be accessible to authorized persons, not publicly available. It requests name, age, contact information, and signature to provide consent.
Script
The document is a transcript for an episode of a television show about sex education for teenagers. The episode will feature an expert discussion on teenage moods and sexuality, interviews with a teenage mother and a boy getting an STI checkup, as well as a quiz to test what teenagers know about sex. The presenter notes that most teenagers want more sex education in school given high rates of STIs and teen pregnancy in their country.
Treatment
The sexual health documentary aims to raise awareness of sexual health issues among young people through interviews, group discussions led by experts, and facts. It will interview people to assess their current knowledge of sexual health and safety. Experts will also be interviewed for advice. The documentary will include a "Sex quiz" asking teenagers about STIs and contraception, showing facts when they get questions wrong. It will feature a story about a teenage mother's day and a boy demonstrating a chlamydia test kit. Discussions will be filmed with experts and 14-year-olds. Shooting locations include a shopping center, park, streets, and classrooms in Bromley.
Product research film noir
Film noir is a term used to describe stylish crime dramas from the 1940s-1950s that emphasize cynical attitudes and sexual motivations. Key visual styles include low-key black-and-white cinematography and three-point lighting creating shadows. Common themes include alienation, bleakness, pessimism, moral corruption, evil, guilt, and ambiguity. Alfred Hitchcock's 1960 psychological thriller Psycho exemplifies these styles and themes through its depiction of Norman Bates. A classic element is the "femme fatale," a mysterious and manipulative woman who leads men into crime through twisted love.
Exsisting product research
This documentary focuses on teaching young people about sex, their bodies, and helping them understand puberty. It addresses common issues young people face as their bodies develop, such as the size of body parts, to show them what is normal. It teaches about safe sex and the dangers of STIs, using volunteers and scientific research. The documentary airs on Channel 4, which targets young audiences, making it a suitable channel for the proposed documentary.
R'n'B Magazine Plan Research & Evaluation
The document provides an overview of the history and evolution of the R&B music genre from the 1940s to present day. It discusses how R&B originated as "black pop" music and was later used to describe styles that incorporated electric blues, gospel and soul music. The document also summarizes two magazines, Black Beat and Word Up, that targeted African American teen audiences with coverage of R&B, hip hop and urban culture during their heydays in the 1980s-1990s.
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Metro newspaper advert research
- 1. Metro Newspaper Advert Target Audience: We chose this newspaper as we asked people of the same age target (14-19) as our documentary just to see what newspapers they read. The most popular from out feedback was Metro. We want to advertise our documentary in the Metro as its free, meaning that more young people are likely to see it as they travel to college or University. I used to get the Metro at the train station on my way to school just to read my horoscope, which is why I think it is an appropriate newspaper to advertise in because our advert is more likely to receive more views than other newspapers. Looking at the one on the left, its front cover features young people advertising clothes. This is unusual as other newspapers feature headline stories in the news but Metro chose to things that interest young people. Making this newspaper more appealing to younger audiences
- 2. This is a film advert that features in the Metro. Although we are doing a documentary advert we can still take ideas from this film poster that we can incorporate in to our advertisement. Colour: They have just used one dominant colour. This is effective as it does not distract the viewers eye allowing the to notice the black bold heading first. Then you notice the white reviews. When someone is flicking through pages the use of this green is eye-catching and will make someone stop and look. Headings: The title of the film take the most which I think had been done to indent the name into ones memory. Ones the newspaper has been thrown away, the one thing the reader should remember is the name of the film. Images: The images are simple silhouettes that seem to fall into the background. They have deliberately minimised the space taken by the image in order to have more catching phrases that will make the reader want to see the film. Newspaper reviews: In a newspaper advert they have reviews as the audience has more time to read and take in information appose to a billboard poster which you see as you drive past. In out documentary advertisement we may add in some reviews from sources that young people recognise. This should make them more interested in watching the documentary. Advert Analysis