The business plan summary outlines Melvin Johnson's metal recycling business called Metal Recycle Management. The summary states that Johnson will collect and distribute recyclable materials through his full circle recycling business as an LLC. His mission is to make recycling convenient for communities in Mid-Missouri. The target markets are industrial, residential, and government organizations. Johnson sees an opportunity due to low competition and public interest in improving recycling. Financial projections estimate $40,000 in startup costs, $5,840 in average monthly expenses, and $14,512 in average monthly revenue.
1. The definition of Marketing
2. Marketing Objectives
3. Marketing strategy to reach those objectives
a. Niche
b. Mass
4. Advantages and Disadvantages of niche and mass marketing
1. DECISION MAKING MODEL
a. Use of Ansoff Matrix to communicate intended strategic direction.
i. How the Ansoff Matrix can be used to show strategic direction of the business; e.g. if they're expanding into new markets, this would be seen as Market development, which is more risky than Market Penetration.
2. DECISION MAKING TECHNIQUES
a. Investment Appraisal
i. Simple Payback
ii. Average Rate of return
iii. Discounted Cash-Flow (Net Present Value only)
b. Decision Trees
i. Construction and interpretation of simple decision tree diagrams, limitations of technique.
c. Project planning and Network Analysis
i. Nature and purpose of Critical Path Analysis
ii. Be able to draw simple networks
iii. Calculate Earliest Start Time and Latest Finish Time
iv. Identify the critical path and calculate the total float
v. Limitations of technique
d. Contribution and special order decisions, determining whether a special order is worth the effort.
3. CONTRIBUTION WITH RESPECT TO SPECIAL ORDER DECISIONS
a. Need for contingency planning
b. Consideration of risk of operating in a country or seeking growth in new overseas markets
i. Use the Ansoff Matrix to consider why a company may seek to invest in a factory overseas, for example to reduce dependence on domestic market through planning for growth.
c. Risk reduction through information from decision-making models
1. The definition of Marketing
2. Marketing Objectives
3. Marketing strategy to reach those objectives
a. Niche
b. Mass
4. Advantages and Disadvantages of niche and mass marketing
1. DECISION MAKING MODEL
a. Use of Ansoff Matrix to communicate intended strategic direction.
i. How the Ansoff Matrix can be used to show strategic direction of the business; e.g. if they're expanding into new markets, this would be seen as Market development, which is more risky than Market Penetration.
2. DECISION MAKING TECHNIQUES
a. Investment Appraisal
i. Simple Payback
ii. Average Rate of return
iii. Discounted Cash-Flow (Net Present Value only)
b. Decision Trees
i. Construction and interpretation of simple decision tree diagrams, limitations of technique.
c. Project planning and Network Analysis
i. Nature and purpose of Critical Path Analysis
ii. Be able to draw simple networks
iii. Calculate Earliest Start Time and Latest Finish Time
iv. Identify the critical path and calculate the total float
v. Limitations of technique
d. Contribution and special order decisions, determining whether a special order is worth the effort.
3. CONTRIBUTION WITH RESPECT TO SPECIAL ORDER DECISIONS
a. Need for contingency planning
b. Consideration of risk of operating in a country or seeking growth in new overseas markets
i. Use the Ansoff Matrix to consider why a company may seek to invest in a factory overseas, for example to reduce dependence on domestic market through planning for growth.
c. Risk reduction through information from decision-making models
खुशखबरी सभी आर सी एम् सेवकों के लिए,
अब आर सी एम् के उत्पाद नए पैक में जल्द ही उपलब्ध हो जायेंगे सभी जगह , कुछ जगहों पर तो शुरुआत हो चुकी हैं |
क्या आपके शहर या गाव में भी मिल रहे हैं आर सी एम् के उत्पाद नए पैक में ?
अगर हाँ तो अपने शहर या गाँव का नाम लिखे निचे कमेन्ट में , जिससे बाकी लोगो को भी पता चल सके की
एक सुनहरे भारत की ये छोटी सी झांकी हैं ,
अभी तो जमीन में नीव भरी हैं ,
ऊपर शीश महल बन्ना बाकी हैं
~RCMSTARS
VISIT FOR MORE DETAILS - http://rcmstars.blogspot.com/
खुशखबरी सभी आर सी एम् सेवकों के लिए,
अब आर सी एम् के उत्पाद नए पैक में जल्द ही उपलब्ध हो जायेंगे सभी जगह , कुछ जगहों पर तो शुरुआत हो चुकी हैं |
क्या आपके शहर या गाव में भी मिल रहे हैं आर सी एम् के उत्पाद नए पैक में ?
अगर हाँ तो अपने शहर या गाँव का नाम लिखे निचे कमेन्ट में , जिससे बाकी लोगो को भी पता चल सके की
एक सुनहरे भारत की ये छोटी सी झांकी हैं ,
अभी तो जमीन में नीव भरी हैं ,
ऊपर शीश महल बन्ना बाकी हैं
~RCMSTARS
VISIT FOR MORE DETAILS - http://rcmstars.blogspot.com/
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Very large addressable markets for Start-UpsChandni Sahgal
Start-Ups need to do enough Market Research to understand their Addressable markets, Market Size, Market Potential and Customer Preferences. SInce most of them are on Boot Strapping mode, I recommend that they learn to do smart sampling and D-I-Y MR to back up their Business Plan Assumptions
In this presentation, we will discuss the value chain and all the primary activities involved. Strategy and decision making procedure, indicators of market potentials, types of strategies is discussed here. We will talk about strategic alliances, managing cooperative strategies, material management in global business, production system model, locating manufacturing facilities, and various other decision making processes.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
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Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
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Metal rcm biz plan
1. Metal Recycle Management
Business Plan
1711 South Montebello Ave.
Springfield, Missouri 65807
(417) 501-4643
Mrcm356@gmail.com
Melvin Johnson
21 September 2011
2. Table of Contents
I. Executive Summary
1. Business Owner(s) & Product/Service
2. Mission Statement
3. Company Structure
4. Target Market(s)
5. Current Opportunity
6. Projection of Business Future
7. Financial Summary
II. Market Analysis
1. Industry, Yesterday, Today and Tomorrow
2. Competitive Analysis (Appendix B)
3. Demographics & Target Market
4. Entry Barriers
III. Marketing Strategy
1. Product/Service
2. Sales Strategy
3. Promotion
4. Pricing Strategy
5. Web Strategy
6. Differentiation (Competitive Advantage)
IV. Operations Plan
1. Location
2. Operation
3. Organization Structure
4. Employees
5. Space
6. Capacity:
7. Critical Suppliers
8. Financial system
9. Computer system.
10. Equipment
11. Permits and Licenses
12. Insurance
13. Contracts
14. Patents and Copyrights
15. Credit Policy
V. Financial Plan
1. Product and Service Pricing
2. Funding Source(s)
3. Cash Flow Projection (Appendix A)
VI. Appendix A: Cash Flow Statement
VII. Appendix B: Competitive Analysis
VIII. Appendix C: Resume
3. Executive Summary
Overview of the business explaining the fundamentals.
1. Business Owner(s) & Product/Service
i. Melvin L. Johnson, B.S. in Physical and Material Science
ii. Metal recycle Management, manages the collection and distribution of recyclable
materials through Full Circle Recycling.
2. Mission Statement
i. “The circle starts with you”
ii. Our mission is to collect recyclable materials that go to the land fill every day. We
want to change the way Mid-Missouri recycles, making it quick, convenient, and hassle
free. We will service each community allowing everyone the chance to fulfill the
circle.
3. Company Structure
i. LLC
ii. Expansion of existing business
4. Target Market(s)
i. Our customers are:
1. Industrial food Producers
2. Residential Households
3. Government and Private organizations
ii. We are a business B2B (business to business), B2C (business to consumer), and B2G
(business to government). We will be doing a route pick up of recycled material from
all places mentioned above.
5. Current Opportunity
i. We have the opportunity to reach each neighborhood and help them to recycle by
picking it up;
1. At a very low cost
2. Minimal competition
3. Public drive to improve recycling in Missouri
4. Convenience
6. Projection of Business Future
i. the future of the business is;
1. Limited opportunity of some materials
2. Timeless opportunity for recycling
3. Although recycling has been going on for decades the material is always the
question of opportunity. I am currently recycling metal. Some point in the
future metal will drop and plastics, glass, and cardboard will take its place as a
top commodity.
4. 7. Financial Summary
i. Total amount of funds sought for venture: $50,000
ii. Total amount of estimated startup costs: $40,000
iii. Total amount of projected average monthly expenses: $5,840
iv. Total amount of projected average monthly revenue: $ 14,512
II. Market Analysis
1. Determines access to the market by studying the industry, competitors and customer
demographics (so you can choose a target market).
2. Industry, Yesterday, Today and Tomorrow
i. What industry does your product/service mix fall under? What has this industry done
in the last several years, what is it doing today, and what do industry analysts (trade
organizations) predict for the future?
3. Competitive Analysis (Appendix B)
i. Who is the competition? If there are many it will be easy to enter the market, but hard
to get significant share- If there are few, it might be harder to enter, but you could gain
significant share.
4. Demographics & Target Market
i. Do a thorough study of the population demographics in the market your business will
sell in. Then, decide what type of person (target market) will buy your product. Does
the population demographic in your area have enough match well? Is there enough of
this type of client (target market) in your area to have a successful business?
ii. Market Segments can include:
1. Age
2. Sex
3. Income
4. Education Level
5. Occupation
6. Location (region, neighborhoods)
7. Lifestyle (psychographics, hobbies)
8. Business Organization (size, industry)
9. Religion
5. Entry Barriers
i. Are there barriers to entry? High entry cost? High risk and cost to get in, but limits the
amount of competitors. Low entry cost? Low risk and cost to get in, but likely to have
many competitors. Are there permits or regulatory approvals required?
ii. Are there other competencies you need to develop? Are they easily achievable?
5. III. Marketing Strategy
1. Build strategy from core competencies (quality, speed, service, product, price, convenience,
location, etc.) The strategy is to tell customers what you will do better than the competition.
Customer must be able to clearly see value.
2. Product/Service
i. Give a detailed description of your product or service. Including photos creates a more
powerful presentation.
3. Sales Strategy
i. How will you get to your product/service to the market? Direct sales? Through a
channel (distributor, manufacturers representative, retailer, internet)?
4. Promotion
i. How will you promote your product/service to the customer? Examples are:
1. This goes back to demographics and figuring out what types of person (target
market) will buy your product. So, what kind of advertisements does this person
respond to the best?
5. Pricing Strategy
i. How you are going to price your product or service? Look at the competition’s price,
what you believe your costs might be, and can you get the same price or a premium
over the competition?
ii. Penetration pricing strategy
1. Price charged is set artificially low to gain market share. Once achieved, price is
increased.
iii. Skimming pricing strategy
1. Charging a high price because you have a substantial competitive advantage.
However, the advantage is not sustainable. The high price tends to attract new
competitors into the market, and the price inevitably falls due to increased
supply.
iv. Follow-the-leader pricing strategy
1. Set price based on competitors (leads to “price wars”).
v. Variable pricing strategy
1. Price fluctuates based on (changing) cost of production.
vi. Economy Pricing
1. No frills low price; the lowest possible regardless of what other are doing. Cost
of marketing and manufacture are kept at a minimum.
vii. Premium Pricing
1. High price is for a uniqueness about the product or service. This approach is
used where a substantial competitive advantage exists.
6. Web Strategy
6. i. What will you use your web site for? Examples: simply marketing, sales transactions,
inventory, customer education, partner networking, etc.
7. Differentiation (Competitive Advantage)
8. This brings your entire marketing strategy together.
i. Why will you succeed? What will you do different than the competitors? These are
called your “core competencies”, what you do well that perhaps the competition does
not. List your core competencies. Examples would be superior service levels,
exceptional quality, speed, better product or service, better location, etc.
ii. If there is enough differentiation, you can be successful. If there is little or no
differentiation, then you will usually need to rely on price to get business; not the best
option for a start up business.
IV. Operations Plan
How product is made and/or service fulfilled, and other core characteristics of your business:
1. Location
i. (include complete address).
2. Operation
i. When business will or did open
ii. Hours
iii. seasonal or not
3. Organization Structure
i. sole proprietor, corporation, LLC, etc.
4. Employees
i. Number of employees needed.
ii. List each position and what its primary responsibilities will be.
iii. Type of employees needed (special skills, knowledge or education).
5. Space
i. for production needed
ii. for people needed
6. Capacity:
i. how much product/service can you provide in a certain time frame.
7. Critical Suppliers.
8. Financial system.
i. Hire a accountant or do it yourself?
9. Computer system.
i. You will need some sort of business system, even if it is manual to begin with. List
7. what it will be and what it will need to do.
10. Equipment
i. Computers
ii. Tools
iii. Fixtures
iv. Displays
v. Vehicles
vi. List everything you need to conduct business!
11. Permits and Licenses
i. Permits
ii. Licenses
12. Insurance
i. Type
1. Coverage amount
13. Contracts
14. Patents and Copyrights
i. Patents
ii. Copyrights
15. Credit Policy
V. Financial Plan
Explain your financial strategy.
1. Product and Service Pricing
2. List all of your products and services and how they will be priced. Then, list how many you
will sell each month for the first year. Add these totals to your cash flow projection.
i. Product / Service
1. Price / Rate
ii. Product / Service
1. Price / Rate
iii. Product / Service
1. Price / Rate
iv. Product / Service
1. Price / Rate
v. Product / Service
1. Price / Rate
vi. Product / Service
1. Price / Rate
vii. Product / Service
1. Price / Rate
8. 3. Funding Source(s)
4. Explain where you intend to obtain funding and how much you will receive from each source.
i. Location
1. Amount
ii. Location
1. Amount
iii. Location
1. Amount
iv. Location
1. Amount
v. Location
1. Amount
vi. Location
1. Amount
vii. Location
1. Amount
5. Cash Flow Projection (Appendix A)
10. Appendix B: Competitive Analysis
Take a look at your most prominent competitors and rate them on the following characteristics. Now
you have done that, decide how you will make your business appear different (better) to the public, by
rating how you want to be.
Competitor Competitor Competitor Competitor Competitor
Factors You
1 2 3 4 5
1. Products
2. Price
3. Quality
4. Product
selection
5. Customer
Service
6. Product
Service
7. Reliability
8. Abilities:
Services
Offers
9. Image
10. Location
11.
Atmosphere
12.
Appearance