The document outlines the components of a business plan, including an executive summary, company overview, product/service plan, market and industry analysis, and financial plan. It provides guidance on what information to include in each section, such as the purpose and vision in the company overview, key product attributes and benefits to customers in the product plan, market size and trends in the market analysis, and competitors and barriers to entry in the industry analysis. The overall goal of the business plan is to prove that a market opportunity exists and convince readers that the business has a viable product or service and marketing strategy to target that opportunity.

1. Business Plan
Development
Presented By : Wissam N. Saleh

2. Presentation Outline
Purpose of a Business Plan
Executive Summery
Company Overview
Product of Service Plan
Market and Industry Analysis
Marketing Plan
Operations Plan
Risks
Financial Plan

3. Purpose of A
business plan
Who Should Write ?
Why Write ?
What Are the Uses of a Plan ?
• Action Plan
• Road Map
• Fund Raising
• Sales Tool

4. Executive Summary
I
Objective : Capture the reader’s interest .
The last section to be written .
The reader should be able to tell what your
plan is all about .
Max of two pages.

5. Executive Summary
II
1. Concept Description
2. Opportunity
3. Product Service
4. Value Proposition
5. Marketing Strategy
6. Competitive Advantage
7. Management
8. Financial
9. Funding

6. Company Overview
Objective : The reader should know where your company is now and
where it will be in the future .
Written after you complete your business plan .
Elements :
1. Introduction
2. Vision
3. Mission Statement
4. Business Model
5. Value Proposition
Competitive Advantage

7. Product or Service
Plan
The reader is excited to hear about your operations, marketing
and financial planning .
Sources of Information :
1. Technical Specifications and Drawings .
2. Prototype
3. Competitor Product/Service Matrix
4. Interviews
5. Surveys
6. SWOT Analysis

8. Business Model

9. Product/Service
Plan II
Features :
Key Attributes
• Function , Speed, Taste, Cost
Reduction, Stability , Reliability ,
Responsiveness ... Etc
Enhancements :
• Unique Process, Delivery Method,
Location, Packaging, Tech Support ,
Delivery , Warranty , Payment Terms .

10. Product/Service
Plan III
Product or Service Strategy :
What is the extend of the
product/service mix ?
What will be introduced
initially ? 3 years ? Five
years ?
Show your Evidence .
Milestones of
Development .
Differentiation ( Bundling ,
Warranty , Packages , Price
Matrix ... etc .

11. Product/Service
Plan IV
Benefits to the Customer
Easier to use , delivery on time , used
based on demand , quality , durability ,
appearance .
Are the customers aware of these
benefits ?
Are they really benefits ?

12. Market and Industry
Analysis
Objective : Prove that there is an
Opportunity .
No passion , just data .
No mention of your business.
You should be able to Validate the need for
your product/service .

13. Market Analysis
How Large is your market ?
Large ?
Number of Products/
Services Or
Customers
Growing ?
The Growth Rate
Segmentation ?
Trends and
Opportunities?

14. Market Analysis II
Addressable Market
You can target
various sectors and
various segments .
Usually, Capturing
the entire market is
hard .
Example :
Consumer
Products .

15. Market Analysis III
Entry Point :
Based on your Segmentation , Choose
your Entry Point .
However, Do they really need your
Product/Service ?
Do They Understand the Benefits ?
What Future Segments Would Join ?
Why ?

16. Market Analysis
Process

17. Industry Analysis I
Objective : Know you competitors and how they compete . Understand the
nature of the market
Elements :
Industry Organization
What are the goods ? Where are they produced ?Supply Chain ?
How do your competitors see themselves ?
Competitive Environment
How do they compete ? Service ? Quality ? Price ? Technology ?
Customer Support ?
Highly Competitive ? Price based ?
Profit Margins ? Net Profit Margins ?
How do they deal with new comers ?

18. Industry Analysis II
Barriers to Entry
Legal ?
Economy of Scale ?
Customer Loyalty ?
Agreements with Suppliers ?
Control of Distribution Channels ?
High Cost of Entry ?
Social Conventions ?

19. Industry Analysis III
Control
How much control do you have over : Prices ,
Costs , Channels of Distribution , Buying your
way in .
Competition
Direct
Indirect
Future

20. Financial Analysis
Objective : Project your Revenues and
calculate key Ratios .
Method : Excel Modeling

25. Thank You