This document discusses how consumers now engage with content everywhere and at any time due to the rise of mobile devices. It notes that during the Super Bowl, mobile searches increased much more than desktop searches for some companies. It also shares statistics on smartphone ownership in Australia. Finally, it promotes the possibilities of new platforms like Google Hangouts for engaging audiences online through examples of people and events using this platform.

3. A shift is upon us....

4. CONSUMERS NOW WANT TO
ENGAGE EVERYWHERE AT
ANYTIME

5. Chevy Camaro – Miss Evelyn
http://youtu.be/TCaCNz0Vml8
VW Passat – Darth Vadar
http://youtu.be/R55e-uHQna0

9. 1,507,203
43,568,588

11. During the Super Bowl, mobile
searches on:
GoDaddy increased 315x compared to
38x on desktop
Chrysler spiked 102x compared to 48x
on desktop

12. Super computers in
everyone s hands
By the end of 2011 52%
of Australians will have a
Smartphone
Nearly half of all Australian
smartphone users are dual
screening

13. POSSIBILITIES LIE IN
PLATFORMS

14. GOOGLE+ HANGOUTS
http://youtu.be/AwULXJlOxOU

15. GOOGLE+ HANGOUTS
Daria Musk
http://youtu.be/elkaaeVKMyU

16. GOOGLE+ HANGOUTS
New Daria Musk Hangout Platform
http://youtu.be/5xq3rUpgnv4

17. GOOGLE+ HANGOUTS
Black Eyed Peas Concert
http://youtu.be/edk2ZcW2GnQ

18. GOOGLE+ HANGOUTS
Michael Dell Using Hangouts
http://youtu.be/XT8H2Zcsk1A

19. GOOGLE+ HANGOUTS
Archbishop Desmond Tutu and
The Dalai Lama
http://youtu.be/1_HqVFEzY2U

20. Online content consumption has evolved

21. Mobile is always with us

22. New platforms are only limited by
your imagination