The document discusses proposed messages around alcohol for parents and young people. It presents three types of messages: evidence messages which state facts, advice messages which outline ways to reduce risks, and practical messages with tips. The document then shows sample messages in each category addressing topics like health risks of underage drinking, advice from the Chief Medical Officer to have an alcohol-free childhood, talking to children about alcohol, setting boundaries, and looking out for friends. It concludes with information on how to respond to the consultation by the deadline of April 23rd.