This document summarizes the media training services provided by Clarity Solutions. As former journalists, they provide rigorous training to help spokespeople communicate effectively with the media. Their flagship Media Essentials workshop teaches skills like controlling interviews, handling difficult questions, and practicing interviews. Training is tailored to individual needs and can be delivered face-to-face, online or by phone in modules from 30 minutes to a full day. Clarity also offers ongoing support to help trainees extend their learning.

1. Media Training
expert communication training

2. MediaTraining
expert communication training
“We are masters of the unsaid words,
but slaves of those we let slip out.”
Winston Churchill

3. MediaTraining
expert communication training
The Clarity solution
We are specialist media trainers. We work with leading
spokespeople and commentators throughout the region.
As former journalists, we know how to play the media game. Let us
arm you with the tools, techniques and confidence to face even the
most aggressive journalist.
Our training is rigorous. We have proven frameworks, relevant
examples and realistic media interviews to help you win in the court
of public opinion.
Whatever your media challenge, we can help you through it.

4. MediaTraining
expert communication training
Media Essentials
Our flagship workshop, Media Essentials, will make you safe and
effective with journalists.
You will learn to:
 Control the interview, get to message and stay on message
 Handle hostile or difficult questions
 Distil and deliver insights
 Speak in sound bites and grabs
 Plan strategic interviews
 Find the news within your story
Practice these skills with realistic interview role plays – filmed and
debriefed with concrete feedback from your trainer… read more

5. MediaTraining
expert communication training
Made to measure
Spokespeople are individuals, one size doesn’t fit all. Every Clarity
session is tailored for you.
 Bite-sized modules give the tools and techniques you need, when
you need them.
 Build on your training with bolt-on modules like broadcast
techniques, crisis skills, or our advanced interview workout.
 Hone your weaknesses.
 Sessions run from 30 minutes to a full day.
 Individual coaching, or group training.
 Face to face, online, or over the phone.
With clients in six countries we’ve learned to be flexible. Whenever
you need us, wherever you need us.

6. MediaTraining
expert communication training
Your spokespeople
We’ll take you to the next level of media mastery, wherever you are.

7. MediaTraining
expert communication training
“News is what somebody does not want you to
print. All the rest is advertising.”
Lord Northcliffe

8. MediaTraining
expert communication training
Media Training programs
Some of our most popular courses:
 Thirty Minutes with the Media: A realistic over the phone interview and
coaching session for experienced spokespeople … read more
 Media Essentials: The tools and techniques you need to be safe and
effective in media interviews... read more
 High Performance Tune Up: Experienced spokespeople can iron out
any bugs, extend their range or upgrade their skills … read more
 Crisis Essentials: Develop bullet proof crisis spokespeople, build or
exercise your crisis plan… read more
Or click here to visit our website and explore our full range of training.

9. MediaTraining
expert communication training
Lifetime learning
We’ll make you safe and effective in a few hours, but your training
doesn’t stop there…
 Extend your learning with emailed interview tips and expert
analysis of outstanding interviews.
 Take a quick refresher or practice for a key interview - over the
phone.
 Build your skills with bolt-on modules in TV, radio, crisis and
news grabs.
 Monitor spokespeople’s strengths with written feedback reports.
 Clarity Talent Tracker to manage development opportunities and
compliance.

10. MediaTraining
expert communication training
Geoffrey Stackhouse,
Managing Director
 MBA trained, former management consultant.
 More than 25 years’ experience in financial print
journalism.
 In-house media roles with JP Morgan, Deloitte,
Commonwealth Bank.
 Contributed to BRW, AFR, SMH and leading journals
nationally and internationally.

11. MediaTraining
expert communication training
Sharon Leifer
 14 years with the BBC reporting, producing and
presenting News (radio and television)
 Sky News (Sydney) + corporate video.
 Strong print credentials: The Times, The Mirror plus
Agency/Wire services.
 General news, business, consumer finance, education,
health, and legal affairs.

12. MediaTraining
expert communication training
Communication training partners

13. MediaTraining
expert communication training
More information?
Geoffrey Stackhouse
E: clarity@claritysolutions.com.au
M: 0411 042 809
P: (02) 9880 8544
W: claritysolutions.com.au
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