Mernit Community Building Preso
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Susan Mernit's presentation from community building session at the 2010 Media Consortium meeting in NYC.
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How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
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The document provides an overview of the Bonner Program and Network, which aims to provide college students opportunities for community service while also receiving developmental and financial support. Key points include:
- The Bonner model involves a 4-year commitment to service with expectations of weekly engagement and leadership development. Students receive a work-study stipend for their service.
- The program goals are to promote access to education through service, develop students' skills and commitment to social justice over 4 years, and create campus-wide infrastructure for community engagement.
- Resources for Bonner programs include training modules, reporting tools, and opportunities for summer internships and networking through the Bonner network.
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CHANGE Philanthropy (formerly known as Joint Affinity Groups) was founded in 1993 to unify identity-focused philanthropic affinity groups into an empowered coalition between our seven core partners. Collectively, we are working to integrate diversity, inclusion, and social justice into philanthropic practice. As the work of our individual partners organizations developed and deepened, so did our need to strategically address equity. In 2015, JAG began to rethink our work, refocus our energy and transform into CHANGE Philanthropy. CHANGE_Philanthropy_small.jpg
What makes CHANGE Philanthropy unique is an advocacy of community priorities of partners with an intersectional approach. Each partner organization organizes resources and builds connections and represent the communities that they promote. That lived experience shapes our work every day, giving us a connection to the strengths and assets of different communities as well as to their needs. Together, we’re working to raise the level of dialog and shift practice among funders so that philanthropic dollars are dispersed through equitable practices that take the true concerns of all communities to heart.
Join this webinar to learn more about what CHANGE Philanthropy from our Coalition Catalyst, Carly Hare. She will share the fresh mission, vision and focus areas, as well as a preview of the tools and resources CHANGE will be making available and the opportunities to be part of the movement.
Learn more about the presenter:
Carly Hare (Pawnee/Yankton) strives to live a commitment to advancing equity and community engagement through her professional and personal life. Carly recently stepped into the role of the Coalition Catalyst/National Director for CHANGE Philanthropy in 2015. Carly most recently served as Native Americans in Philanthropy’s Executive Director from 2010-2015 after five years of membership, and serving on the NAP Board of Directors. Carly has served on planning committees and presented at over 30 conferences at the intersection of equity and philanthropy. Carly held the position of the Director of Development for the Native American Rights Fund from 2009-2010. She served as Director of Programs for The Community Foundation Serving Boulder County for five years. She is a proud daughter, sister, auntie, ally, friend, advocate. Carly’s Pawnee name is <i><i ]a hiks which translates into kind leader of men.
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The document provides an overview of the Bonner Program, which aims to provide college students opportunities for community service and leadership development. It discusses the program's history and commitments to social justice, civic engagement, and diversity. The Bonner model involves students committing to 4 years of weekly service work, summer service internships, leadership training, and community partnership projects. It emphasizes how the long-term program structure helps promote student, campus, and community impact through skills-building, meaningful service, and social change work.
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The document summarizes information about the USGBC Colorado Chapter and its Southern Branch. It provides details on member benefits, upcoming events, committees, and ways to get involved. The USGBC Colorado Chapter is a non-profit organization established in 2003 to promote sustainable building in Colorado. The Southern Branch brings green building education to southeastern Colorado communities and its committees work on communications, advocacy, education, membership, and assisting emerging professionals.
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The document discusses various non-profit organizations' efforts to measure the effectiveness of their social media and online engagement strategies, including tracking metrics like page likes, shares, and comments to specific posts. It provides details on pilots run by LAUP to engage new parents, Surfrider Foundation's successful RAPtoberfest campaign, and Second Harvest Food Bank's use of images like animals to significantly increase user engagement on Facebook. The organizations reflected on lessons learned and strategies to improve engagement and measurement of results.
Notes march 26 2012
This document summarizes the notes from a working group meeting of the Leave a Legacy program in Southeastern Ontario. It provides updates on partnerships, planned activities for promotion in May 2012 including an editorial insert and education events, a potential partnership with EMC, use of social media and plans for the coming year. The goal is to continue expanding partnerships and promoting legacy giving in the region.
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This document discusses strategies for making the media consortium more sustainable through earned income rather than relying solely on grants. It proposes generating earned income through services like webinars, labs and trainings to cover general operations, while continuing to use grants for specific projects. This would make the consortium less competitive with members for funds and more independent in the long run. Details are provided on current budgets, costs, potential new revenue streams, and how staff and members can work together to implement this new business model.
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The document discusses strategies for making the media consortium more sustainable financially. It notes that expenses are rising as the organization grows more ambitious, while funding is becoming more difficult to obtain. It proposes developing a new business model where grant funding covers project expenses for members, while earned income covers general operations. Specific ideas to generate earned income include opening some programs to non-members for a fee, seeking corporate sponsors, and keeping overhead costs low. The overall goal is for the consortium to become less dependent on outside funders over time through collaborative efforts.
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NewsCloud is free, open source software that allows media organizations to build interactive online communities and crowdsource content from readers. It provides features like forums, classifieds, event calendars, and photo galleries to engage audiences and generate new traffic and revenue. NewsCloud can be installed in under 20 minutes and costs as little as $45 per month to use. It is an alternative to limited Facebook pages that don't effectively build communities or allow monetization. Promoting and linking to the NewsCloud community is key to driving participation and success.
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Junar is a startup company founded by Diego May and Javier Pajaro that aims to transform how users discover and use data. The company provides dashboards to track data and has a REST/JSON API. Diego May is the CEO and co-founder with previous experience in corporate leadership and venture capital. Javier Pajaro is the CTO and co-founder with experience in software development. Pablo Bertorello is the CMO with experience in software entrepreneurship.
Hootsuite
This document outlines how HootSuite can help clients with their social media efforts across multiple platforms by allowing them to draft messages, schedule posts, track engagement and analytics. HootSuite provides security features like malware protection and limited user permissions, as well as support through a help desk, VIP support and training resources to ensure clients get the most out of managing their social profiles.
Junar
Junar is a startup company founded by Diego May, Javier Pajaro, and Pablo Bertorello that is transforming how users discover and use data. The company has a team of 13 employees including engineers and business/marketing staff. Junar's mission is to forever change how people discover and use data through their products and services.
Razoo: Collaborative Fundraiser
The document discusses collaborative fundraising through the nonprofit Razoo. It provides statistics on Razoo's reach and partnerships with organizations for giving days. The case study focuses on GiveMN's Give to the Max Day, an annual online giving campaign. In 2010, it raised $10 million from over 42,000 donors for 3,663 nonprofits. Quotes from participating nonprofits emphasize how the event engaged new donors, rallied existing supporters, and introduced supporters to social fundraising.
Zinger
This document introduces Zinger, an app that aims to help users engage in informed political debate by providing quick access to clever arguments and comebacks ("zingers") on various political topics. It outlines who the target users are, such as the politically engaged and gamers, and provides examples of zingers users could access on topics like climate change and feminism. It describes gaming elements like points, levels and badges to encourage engagement. The document also discusses integrating with social media, rewarding power users, potential paid partnerships, and the goal of changing political debates and driving traffic to progressive media.
Riotstartr
Riotstartr is a proposed mobile app that aims to bring virtual networks and real-world locations together to track events in real-time. It would allow users to announce they are attending or organizing protests, rallies, and other events, track attendees' locations, and earn rewards through gamification. The app would help spread information about events and give organizers and journalists better crowd data and engagement metrics.
C2 take action platform
The document describes a partnership opportunity for progressive media sites to help nonprofits and good causes by extending their online advocacy campaigns. The flash widget allows readers to engage with campaigns without leaving the site, generating subscribers, donors and revenue. Partners can choose which causes to feature contextually and are paid for every signup to a client's list, boosting participation and income.
1
This document outlines different models for media organizations: pure journalism, journalism combined with action or community, and hybrid media makers who also take action. It shows the breakdown of these models in 2010 and 2015, with pure journalism and journalism combined with other activities both represented, and hybrid media makers and action also present in the field in 2015.
David Cohn Revenue Generation Presentation
We are proposing experimenting with new ideas by having Media Consortium members submit project pitches that would be transparently shared online, allowing donors to have more control over where their donations are applied, as opposed to general donations that are akin to "throwing money over a wall". This approach stems from principles of agile development where it is better to fail early by testing ideas rather than debating them.
Jedalpert
The document discusses using mobile technology and text messaging to connect with and engage audiences, as well as measure the results of campaigns. Some key points include:
- Over 300 million mobile subscribers in the US, with 97% able to send and receive text messages. About 5 billion texts are sent daily.
- Text messaging can help reach broad audiences, engage supporters through calls to action, house parties, and advocacy calls, and build profiles by collecting data from text interactions.
- Measuring results is important, and text messaging campaigns have been shown to increase contest entries by 325% compared to other calls to action and increase donations by 77%.
- Examples are given of organizations in various sectors that have used text messaging for different
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Mernit Community Building Preso
- 1. Strategies for Building Community Susan Mernit, Oakland Local The Media Consor<um February 2010
- 3. Oakland Local‐News & Community 4 months old 25,000 unique visitors month 66,000 PV month 2,350 Facebook fans 1,000 + Twitter followers 35+ non-profit partners Growing volunteer base Started with $8,000 seed money from J-Lab/New Voices Project of 501c3, Center for Media Change Trains non-profit partners Partners w/2 local school Diverse team
- 4. Oakland Local Today Editorial & community Revenue building Original reporting $17,000 budget 2009 Community posts Antic: $210,000 2010 Full calendar Adding Trainings & Meet-ups Advertising & sponsorships Mobile & Web Consulting & training No full-time paid staff Merchandise
- 5. What does being a community site mean? Doing with, not for Everyone is a partner We aim to serve Face to face relationships Wide range of views Move quickly, be responsive INCLUSIVE Respectful
- 6. Building community Allot time to meet & greet Have community guidelines Mean them Empower yr partners Be a GOOD partner Reach deep into community Reach deep again Teach Become relevant— and remain so
- 7. Oakland Local loves to share community strategies Keep in touch Twitter: Susanmernit Email: susan@oaklandlocal.com Site: oaklandlocal.com