The document proposes an online advertising campaign to promote CyberPower PC's high-end gaming PC, the Black Pearl. The campaign would target serious gamers aged 18-49, who spend 40 hours per week gaming, through video ads on YouTube and social media. The ads would feature the message "Whether you just experience the game... Or you create the gaming experience the Black Pearl brings the game to life". Print ads and a presence at gaming events and trade shows would also help build the brand.
Case Study: AMD and Bite Harness The Power of the Gaming Community
Presented by: Chris Hook, Senior PR Manager, Advanced Micro Devices, and Will Willis, Vice President, Bite Communications
Case Study: AMD and Bite Harness The Power of the Gaming Community
Presented by: Chris Hook, Senior PR Manager, Advanced Micro Devices, and Will Willis, Vice President, Bite Communications
La ética dice que pensar de forma individual no sólo no es malo, sino una característica del ser humano, mientras ésto no afecte la visión colectiva del individuo, pero ¿qué hacer cuando las instituciones (como la política) destinadas a un bien común ya
La guía didáctica pretende orientar el proceso de utilización del juego como recurso estratégico que considera las opciones. Un lider necesita considerar todas las opciones para tomar decisiones con un minimo de error,.
- El 65 aniversario de la Cámara
- La visita del Primer Ministro sueco Stefan Löfven
- El aumento de vuelos entre Estocolmo y Madrid de la mano de Iberia Express
- Oportunidades de negocio en Suecia
Looking for blue ocean look to the cloud rhys dekleMary Chan
"The trends in cloud based gaming are changing the way developers make games and the games developers make. This raises fresh opportunities for creativity in game and business design.
• Cloud gaming means much more than streaming which has come a long way but still faces well-known challenges to ubiquity.
• Developers today face a creative crisis just as big as their discovery crisis.
• The tools and middleware which rose to prominence in the last console generation are just beginning to embrace the cloud and that is changing the way that developers make and support games for the better.
• The cloud’s unique characteristics offer a fresh challenge to game developers to make new and better games. I’ll review some of the unexplored territory and discuss lessons learned and tips from the early explorers in cloud based game design.
The trends in cloud based gaming are changing the way developers make games and the games developers make. This raises fresh opportunities for creativity in game and business design.
• Cloud gaming means much more than streaming which has come a long way but still faces well-known challenges to ubiquity.
• Developers today face a creative crisis just as big as their discovery crisis.
• The tools and middleware which rose to prominence in the last console generation are just beginning to embrace the cloud and that is changing the way that developers make and support games for the better.
• The cloud’s unique characteristics offer a fresh challenge to game developers to make new and better games. I’ll review some of the unexplored territory and discuss lessons learned and tips from the early explorers in cloud based game design.
The trends in cloud based gaming are changing the way developers make games and the games developers make. This raises fresh opportunities for creativity in game and business design.
• Cloud gaming means much more than streaming which has come a long way but still faces well-known challenges to ubiquity.
• Developers today face a creative crisis just as big as their discovery crisis.
• The tools and middleware which rose to prominence in the last console generation are just beginning to embrace the cloud and that is changing the way that developers make and support games for the better.
• The cloud’s unique characteristics offer a fresh challenge to game developers to make new and better games. I’ll review some of the unexplored territory and discuss lessons learned and tips from the early explorers in cloud based game design."
You can watch the replay for this Geek Sync webcast in the IDERA Resource Center: http://ow.ly/wOZP50A5cbL
Expect a game changer at least once a decade. A technology that disrupts the status quo and ideally improves our lives in terms of efficiencies or general well-being. Blockchain is this decade’s game changer. We’ve past the hype cycle and now both startups and well-established organizations are focusing on practical uses of a replicated general ledger beyond Bitcoin.
Join IDERA and Steve Hoberman as he walks through blockchain and its three levels of maturity. You will learn how blockchain will impact conceptual, logical, and physical data modeling.
About Steve: Steve has trained more than 10,000 people in data modeling since 1992. Steve is known for his entertaining and interactive teaching style (watch out for flying candy!), and organizations around the globe have brought Steve in to teach his Data Modeling Master Class, which is recognized as the most comprehensive data modeling course in the industry. Steve is the author of nine books on data modeling, including the bestseller Data Modeling Made Simple. One of Steve’s frequent data modeling consulting assignments is to review data models using his Data Model Scorecard® technique. He is the founder of the Design Challenges group, Conference Chair of the Data Modeling Zone conference, recipient of the 2012 Data Administration Management Association (DAMA) International Professional Achievement Award, and highest rated tutorial presenter at Enterprise Data World 2014 and Enterprise Data World 2015.
La ética dice que pensar de forma individual no sólo no es malo, sino una característica del ser humano, mientras ésto no afecte la visión colectiva del individuo, pero ¿qué hacer cuando las instituciones (como la política) destinadas a un bien común ya
La guía didáctica pretende orientar el proceso de utilización del juego como recurso estratégico que considera las opciones. Un lider necesita considerar todas las opciones para tomar decisiones con un minimo de error,.
- El 65 aniversario de la Cámara
- La visita del Primer Ministro sueco Stefan Löfven
- El aumento de vuelos entre Estocolmo y Madrid de la mano de Iberia Express
- Oportunidades de negocio en Suecia
Looking for blue ocean look to the cloud rhys dekleMary Chan
"The trends in cloud based gaming are changing the way developers make games and the games developers make. This raises fresh opportunities for creativity in game and business design.
• Cloud gaming means much more than streaming which has come a long way but still faces well-known challenges to ubiquity.
• Developers today face a creative crisis just as big as their discovery crisis.
• The tools and middleware which rose to prominence in the last console generation are just beginning to embrace the cloud and that is changing the way that developers make and support games for the better.
• The cloud’s unique characteristics offer a fresh challenge to game developers to make new and better games. I’ll review some of the unexplored territory and discuss lessons learned and tips from the early explorers in cloud based game design.
The trends in cloud based gaming are changing the way developers make games and the games developers make. This raises fresh opportunities for creativity in game and business design.
• Cloud gaming means much more than streaming which has come a long way but still faces well-known challenges to ubiquity.
• Developers today face a creative crisis just as big as their discovery crisis.
• The tools and middleware which rose to prominence in the last console generation are just beginning to embrace the cloud and that is changing the way that developers make and support games for the better.
• The cloud’s unique characteristics offer a fresh challenge to game developers to make new and better games. I’ll review some of the unexplored territory and discuss lessons learned and tips from the early explorers in cloud based game design.
The trends in cloud based gaming are changing the way developers make games and the games developers make. This raises fresh opportunities for creativity in game and business design.
• Cloud gaming means much more than streaming which has come a long way but still faces well-known challenges to ubiquity.
• Developers today face a creative crisis just as big as their discovery crisis.
• The tools and middleware which rose to prominence in the last console generation are just beginning to embrace the cloud and that is changing the way that developers make and support games for the better.
• The cloud’s unique characteristics offer a fresh challenge to game developers to make new and better games. I’ll review some of the unexplored territory and discuss lessons learned and tips from the early explorers in cloud based game design."
You can watch the replay for this Geek Sync webcast in the IDERA Resource Center: http://ow.ly/wOZP50A5cbL
Expect a game changer at least once a decade. A technology that disrupts the status quo and ideally improves our lives in terms of efficiencies or general well-being. Blockchain is this decade’s game changer. We’ve past the hype cycle and now both startups and well-established organizations are focusing on practical uses of a replicated general ledger beyond Bitcoin.
Join IDERA and Steve Hoberman as he walks through blockchain and its three levels of maturity. You will learn how blockchain will impact conceptual, logical, and physical data modeling.
About Steve: Steve has trained more than 10,000 people in data modeling since 1992. Steve is known for his entertaining and interactive teaching style (watch out for flying candy!), and organizations around the globe have brought Steve in to teach his Data Modeling Master Class, which is recognized as the most comprehensive data modeling course in the industry. Steve is the author of nine books on data modeling, including the bestseller Data Modeling Made Simple. One of Steve’s frequent data modeling consulting assignments is to review data models using his Data Model Scorecard® technique. He is the founder of the Design Challenges group, Conference Chair of the Data Modeling Zone conference, recipient of the 2012 Data Administration Management Association (DAMA) International Professional Achievement Award, and highest rated tutorial presenter at Enterprise Data World 2014 and Enterprise Data World 2015.
The global Cloud Gaming market was valued at USD 412.36 Million in 2019 and is expected to reach around USD 6,964.58 Million by 2027, at a CAGR of about 42.4% between 2020 and 2027.
Cloud gaming refers to execution of computationally complex games on powerful cloud servers and is an innovative way to deliver computer games to users. The cloud servers stream rendered game scenes over the internet to gamers or users with thin clients on heterogeneous devices. The cloud server receives and sends back control events from input devices for interactions. Cloud servers in one or more data centers are used to host the gaming platform.
The working of cloud gaming is divided in two components. One is scene renderer that is used to generate game scenes in real-time. Second is game logic that converts gamer commands into in-game interactions. Command interpreter gives gamer commands whereas video capturer captures game scenes into videos. Video encoder, video capturer and command interpreter are all implemented as parts of the cloud gaming platform.
Market Dynamics
The global cloud gaming market growth is estimated to be driven by various factors such as growing commercialization of 5G technology across the globe, increasing penetration of smartphones, tablets and other devices, increasing connectivity landscape and increasing competitive and immersive gaming on mobile devices. Additionally, increasing numbers of internet users and increasing numbers of gamers will boost the market growth in the coming years.
However, market growth may be impeded by factors such as fluctuating internet speed in developing regions, issues with multiplayer cloud gaming server allocation and limited awareness regarding cloud gaming platforms. Improved cross-platform gaming experience, greater utilization of cloud gamification and increased popularity of cloud gaming in multiplayer scenarios are factors that are expected to bring new growth avenues in the cloud gaming market.
Drivers:
• Increase in Number of Internet Users
• Commercialization of 5G Technology
• Upsurge in Immersive and Competitive Gaming on Mobile Devices
• Rise in Number of Gamers
Restraints:
• Multiplayer Cloud Gaming Server Allocation Issues
• Limited Awareness Regarding Cloud Gaming Platforms
Opportunities:
• Greater Utilization of Cloud Gamification
• Increased Popularity of Cloud Gaming in Multiplayer Scenarios
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
Mergenthaler mkt355 1204 a-01 ph 1 ip
1. A Vision of CyberPower PC
MKT355-1204A-01: Principles of Advertising and Public Relations
Phase 1 Independent Project
Sabrina Mergenthaler
Colorado Technical University
Professor Lisa Haddock
October 15, 2012
3. The Black Pearl
•Ultimate Machine in
Gaming
• #1 in Gamer PC
Comparisons
•Dual GTX 580s, Core i7-
980X
•Best video cards
•Best processor
•Serious gamers
4. The Challenge of Building Brand Visibility
•Overcoming negative
reviews by making changes
•Standing out in the
congested computer
market
•Hone on the target
audience
•Develop visibility among
the target market so that
CyberPower PC becomes a
‘first-to-mind’ name
5. The Primary Target
•Call Of Duty and Modern
Warfare
•StarCraft
•Diablo
•Age of Empire
•God of War
•Medal of Honor
•Fallout
•Hard Rock
•Alternative
•Progressive-post Punk
•Hip Hop
•Metal
•Techno
•Average Age: 37
•Most active bracket: 18-49
•Female percentage: 42%
•some 67.3 million
Americans use the PC as
their primary gaming
platform.
•Hours per week spent
gaming: 40
Serious Gamers
Demographics and Psychographics
7. The Delivery Suggestion
The Message
“Whether you just experience
the game… Or you create the
gaming experience the Black
Pearl brings the game to life.”
The Media
Social Networking Site-
Facebook
Video Media Site- YouTube
The Method
Video Advertisement between
YouTube videos
Specific tags: computer, gaming
PC, CyberPowerPC, The Black
Pearl, etc.
8. The Print Ad
Print Ad
•Grab attention
•Convey consistent message
•Provide consumers with a
task—Go to site
•Remain in mind
The Focus
•Affordability
•High Tech
•Masculine
•Lit-up
•Eye-appealing
•Small Print
•Website info
•Store locations
•Contact Information
•Specials
•Social media
participation
10. Grewal, D. and Levy, M. (2009). Marketing Third Edition. New York, NY: McGraw-Hill
CyberPower PC. (n.d.). CyberPowerPC. Retrieved from http://www.cyberpowerpc.com
Best Gamer PC Comparisons and Reviews of 2012. (2012). TopTenReview- Computers. Retrieved from
http://computers.toptenreviews.com/gaming/
Smith, M.S. and Scudder, R. (2011). Exploring the Top Gaming PC Manufacturers. BrightHub. Retrieved from
http://www.brighthub.com/computing/hardware/articles/68645.aspx
Thorsen, T. (2009.). US gamer population: 170 million – NPD. GameSpot. Retrieved from
http://www.gamespot.com/news/us-gamer-population-170-million-npd-6214598
Serious Gamer Demographics 2012. (2012). Sealund’s Research. Retrieved from http://www.sealund.com/blog/?p=408
Suciu, P. (2012). Could PC gaming make a comeback? CNNMoney. Retrieved from
http://tech.fortune.cnn.com/2012/07/05/could-pc-gaming-make-a-comeback/
Vollmer, C. (2008). Always on : advertising, marketing and media in an era of consumer control. New York: McGraw-Hill.
References
Editor's Notes
Abstract
The battle for visibility in any congested market place is one that must be entered strategically and diligently. It requires companies to grab an audience and make them aware of the benefits a product has just for them. The challenge of gaining the audiences means that companies must be aware of who their intended audience includes, and what they want (Grewal & Levy, 2009).
Using the company CyberPowerPC, a computer company, we will witness the ways in which companies communicate this value to their target market, especially in congested markets. Throughout this presentation, we will design the marketing campaign and strategies that will bring CyberPowerPC to the front of the line when our consumers think, “…new computer…”
Introducing CyberPowerPC
CyberPowerPC is one of the nation-wide leading computer system manufacturers. The company located in Los Angeles, California, was voted the fastest growing company in the city in 2003’s Los Angeles Business Journal. With vision, commitment, and steadfast determination, the company manufactures and distributes various customized, high-end gaming machines, notebook systems and high performance workstations to meet the unique needs for gamers, businesses, government agencies, educational institutions and other end-users. CyberPowerPc strives to bring consumers personalized cutting edge technology at wholesale prices and an extensive range of technological support. With care and attention to assembly and rigorous testing, CyberPowerPC machines are built for speed, efficiency, and long lasting life (CyberPower, n.d.).
The Black Pearl
Also included in its extensive line of products is CyberPower PC’s Black Pearl—the ultimate machine in gaming. Ranking number one in 2012 among the Best Gamer PC Comparisons, the Black Pearl received raving reviews for it’s Dual GTX 580s, Core i7-980X and other high-end hardware; which gamers claim “will take your gaming experience to new levels.” The Black Pearl includes one of the best video cards, a top-notch processor and more than enough RAM to make any hardcore gamer happy for years to come. With such capabilities, not only will you be able to play the most graphically intense game, but you’ll also be able to run other software at the same time. Aside from excellent performance, the GTX 400 and 500 series graphics cards both use DirectX 11, which is the newest multimedia and gaming technology used to enhance the graphics and make games even more realistic (Best Gamer PC, 2012). Starting at $1,199 this fully customizable machine is perfect for the serious gamer—whether he just experiences the games or creates the gaming experience (CyberPowerPC, n.d.).
The Challenge of Building Brand Visibility
Since its inception as a business in 1998, CyberPowerPC has received numerous rewards for its commitment to performance, quality, price, and consumers. However, until this presentation, many have never heard of the company. In fact, with the popularity of computer gaming on the rise, and few brands focusing on the line of products, CyberPower brings cost and quality together better than the more common computers that come to mind. Partially, this is related to the company’s connection to iBuyPower—a company with less than preferred practices (Smith & Scudder, 2011).
Generating CyberPower PC’s visibility in a market with tainted views on the company requires a strategic approach in the company’s marketing technique. It is almost as if they have to undo damage caused by the related company. Overcoming these challenges are just small components of building their visibility among their target audience. Once people see the company is willing and eager to repair damages of what should be an unrelated situation, they will start paying more attention to the other things the company is doing. Gaining this recognition should be among the first objectives of developing CyberPower’s visibility.
The Primary Target
The NPD Group's 2009 Gamer Segmentation Report dissects the US gaming market in depth. Drawing on responses from nearly 21,000 people taken during the January survey estimated the domestic number of gamers increased by 4.3 million. Further, NPD concluded that some 67.3 million Americans use the PC as their primary gaming platform (Thorsen, 2009). In 2011, the Entertainment Software Association (ESA) found the average age of the game player was 37. Most of the gamers fall into the 18- to 49-year-old bracket, and can spend as much as 40 hours gaming a week. More impressively the proportion of female gamers has increased to 42% (Serious Gamer, 2012).
Computer video game sales account for $80 million of the gaming industry’s sales, and is projected to come even more alive as technology advances the abilities of games. CyberPower PC is a company that seeks to offer tomorrow’s technology at a price serious gamers can be serious about. But who are the serious gamers? They are the players and creators of games like Call of Duty, Modern Warfare, StarCraft, Diablo, Medal of Honor, and many more titles which have top the charts in sales. They are games of hi-def graphics and real time investment. Typical gamers fit a cliché style in activities and music. For example, the audience is likely to indulge in hard rock, and alternative music genres. They often have a mentality of allowing a game to take them “away from reality (Suciu, 2012).”
The Online Campaign
Any quality marketing campaign will include a series of integrated forms. Among the channels chosen, online marketing should be among the choices. Online marketing has many integrations within itself—from e-mail and blogs, to videos, and social networking sites. Much like any marketing effort, our main goal should be communication with the consumer. However, the use of the internet opens the doors to greater opportunities in that communication (Grewal & Levy, 2009).
For CyberPower PC, a well-integrated online marketing campaign is essential to creating the positive and driving images that will push consumers to become more familiar with the product. Some of their online marketing strategies should include the use of social media—or sites like Facebook, Twitter, and FourSquare. These sites are well connected to much of the internet and promote interaction with audiences. CyberPower PC can use these sites to communicate with consumers to find out what is holding back the company, and discuss the company’s future with consumers. The company can also make use of applications connected to these sites to create games that are not only entertaining to consumers, but provide education on the product. Social networking sites allow people to connect with companies just as much as they like. So when CyberPower PC opts to host a local event, they can reach out to their online audience to boost knowledge.
Social Networking sites also allows CyberPower PC to point consumers back to their website, blog, vlog, and allow them to opt into different e-mail campaigns. In connecting with the PC gaming audience it will be essential to CyberPower’s effectiveness to incorporate as much online media as possible. YouTube will be especially useful in delivering commercials, airing story-type commercials (such as “Found-on-YouTube-only” ads that use a little more insinuative language), interviews, Q & A sessions, demonstrations of use, and more.
The Delivery Suggestion
Strategy is essential for successful and memorable advertising; and there are an infinite amount of ways to approach advertising strategy. With the objective and target consumer in mind, we have developed the delivery of CyberPower PC’s message. Our method will include the use of a 15-second advertisement on YouTube. To better target our audience, the ad will be played when specific keywords and music are searched. With the help of Google’s collection of data, our commercial can be targeted to people based on their search terms, and our ads can be displayed on their Facebook walls. We can also share the commercial to the company’s Facebook wall.
Now, 15 seconds is not a lot of time, but we can say a lot in 15-seconds. CyberPower’s message to consumers about the Black pearl is simple: “Whether you just experience the game… Or you create the gaming experience… The Black Pearl brings the game to life.” For gamers, this message let’s them know this is a precision machine specifically made for gaming and designing games.
How we go about sending this message is with 15-seconds of edge-of-your-seat, energy fueling commercial that reveals the games consumers want to play and the feeling they want to have when they play those games. The first three seconds of commercial will give close-ups and screenshots (teasers) of the Black Pearl (using the Red LED lighting). The following three seconds will have brief screenshots of popular PC games (e.g., Call of Duty). The next three-second screenshot will fade in and focus on the person playing the game; and we’ll see him get sucked into the character in the game. We then see the video game world from the point of view of the character. We are then quickly brought back to person gaming. They flinch as if having been woken from a dream. The camera pans out and we see the kid is in his room with a friend. He’s hooked up to these head monitors and all sorts of beeping devices. The friend appears to be some type of programmer doing a study with his Black Pearl computer. To reassert his role, he says something to the lines of “Woah… I should write that down.” The screen would cut to black, with the Black Pearl (in red LED lighting) to the right of the screen. The message would fade into existence, along with the company web address.
The entire commercial should be supported with an upbeat, and hard rock-type music—”Fight” music—if you will. Images of the computer should include visuals of the company name or logo as it appears on the computer.
The Print Ad
Provided is just a sketch of the corresponding print advertisement CyberPower could deploy. As indicated, this is just a mock up. The black space on the bottom would include “small-print” terms that may apply, a directive to logon to the company’s site, or could employ additional lines of copy. We could also use the bottom the deploy information about things that can be found online, such as our social media engagements, information about our products, specials, nearest locations, and so on.
The print ad would be placed in popular PC gaming magazines, and could even be used as posters in store locations that carry CyberPower brand. The color is intended to grab the consumer’s attention. We want to ad flare and symbolize the masculinity of this computer by incorporating the red lights. We opt to demonstrate only the components of a simple computer—tower, monitor, keyboard, and mouse—to create the concept of affordability. By minimizing the idea that consumers will have to invest in headsets, surround sound chairs, and other simulator gadgets, we bring affordability and satisfaction with gaming experience to their attention.
Public Relations
Our intention is to make our consumers want this product to enhance their gaming. While for many serious gamers, the I experience is well-worth the investment. However, some of audience will want to see and feel this experience for themselves before making such a commitment. Understanding a consumer’s need to touch and feel the excitement the Black Pearl can bring them is pertinent to building our public relation campaign.
CyberPower will participate in local trade shows to demonstrate the power behind the Black Pearl. As sales pick up, the company will invest in traveling trade shows, gaming competitions, and other potential public events such as Comic-con and Dragon-con.
Conclusion
Today’s marketing belongs to consumers. They hold more control now than ever before regarding how they are marketed to. As a result, it is increasingly important for companies to take advantage of the multitude of options available for advertising and reaching out to targeted audiences. The vast array of options, however, has sparked a rise in online marketing that allows companies to better connect and communicate with consumers exactly how consumers wish to be contacted (Vollmer, 2008). CyberPower’s ability to become a first-to-mind brand relies largely on the ability of the company to use these measures to connect with its target audience. With the brief concepts we have applied in this presentation, the company is well on its way to gaining more visibility than a well-lit Christmas tree in July.