Memorable Presentations (ATD-RTA, ID SIG - January 20, 2015)

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This document provides tips for creating memorable presentations. It recommends using storytelling to emotionally engage audiences by relating the message to their experiences. Analogies should present familiar information to tap into personal experiences. Visuals are important as retention increases from 10% to 65% when used. Examples make abstract concepts more concrete. Repetition makes information feel more real as audiences hear or see it more. Humor and novelty can be used to engage audiences.

MEMORABLE PRESENTATIONS
Karen Marsh, M.Ed., Instructional Designer
ID SIG, ATD-RTA, January 22, 2015

Storytelling: Emotional “glue” that connects
the audience to the message
Engages All Senses
Audience Becomes the Hero
Relates Our Story to Their Experiences

Analogies present information in a way that
is already familiar and relatable to the audience’s
personal experiences
“X is like Y”
. . .and you have previous experience with “Y”

Visuals: We are ALL Visual Learners!
Retention increases from 10% to 65% when visuals are used!
(John Medina, Brain Science (2009)

Examples Make the Abstract Real
Which is more memorable?

Repetition: The more you hear or see it,
the more real it becomes for you!

S A V E R + 1 (Bonus)
Use Humor and Novelty to Get (or Keep) their Attention!

• http://theelearningcoach.com/elearning2-0/why-you-need-to-use-storytelling-for-learning/
For More Information:
• http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-
is-the-most-powerful-way-to-activate-our-brains
• http://elearnmag.acm.org/featured.cfm?aid=2038641
• Duarte, Nancy, Resonate: Present Visual Stories that Transform
Audiences (2010)

Discover leverages social media to enhance customer loyalty and brand advocacy. Their social strategy involves around-the-clock monitoring and engagement on social channels to provide timely, meaningful solutions to customer issues. Discover takes a personalized approach to social media by proactively engaging with customers and sharing valuable non-promotional content. Their goal is to establish trust and be seen as a trusted partner by being available seven days a week to answer questions and provide expertise on topics like personal finance.

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This document discusses system hierarchy in printed electronics. It begins by introducing the IEEE electronics system hierarchy, which consists of 6 levels from the integrated circuit level to connections between entire systems. It then examines how printed electronics fits within this hierarchy and can enable new applications. Costs, environmental impacts, and several demonstrator projects are reviewed at different levels of the hierarchy. The summary emphasizes that printed electronics is driven primarily by the circuit board level but aims to enable integrated smart systems and large area electronics.

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RFID in the world of Printed Electronics

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The document discusses RFID and printed electronics. It outlines 5 levels of integration for both surface mount technology (SMT) and printed electronics technology (PET). PET allows for lower cost solutions compared to SMT due to printing processes. RFID applications discussed include ticketing, pharmaceuticals, healthcare, marketing and gaming. Cost is driven by factors such as components, printing method, and integration level. Fully printed RFID systems could realize significant cost reductions over traditional RFID systems through optimization of materials, processes, and components.

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This document discusses how printed electronics technology can enable ubiquitous sensing network (USN) services. It begins with an introduction and overview of printed electronics. It then discusses several potential applications of the technology, including future internet/consumer applications, energy efficient buildings, and factories of the future. Specific use cases are described for each application area. The document also covers topics like technology comparisons and the role of digital content in enabling new services and devices. In general, the document argues that printed electronics can support the development of integrated smart systems and ubiquitous sensing networks through lower-cost manufacturing approaches.

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The document discusses the potential for printed batteries to enable more environmentally friendly electronics. It notes that printed batteries could help address challenges related to materials selection, energy usage, recycling and production processes. Printed batteries are described as being ROHS compliant, not requiring separate housings, allowing for customization due to flexibility in size, and enabling disposable electronics with higher recycling rates. The document suggests printed batteries may qualify as "green" if they can match or exceed the energy capacity of traditional batteries while reducing environmental impacts during production and at end of life. Questions are posed about how printed batteries compare to traditional batteries and how they could help meet legislative requirements for batteries.

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The document discusses designing low-cost sensor systems for the Internet of Things (IOT). It covers various IOT application areas like future internet, energy efficient buildings, and factories of the future. Short range wireless technologies like Bluetooth, WiFi, GPS, and RFID are discussed for system integration. Example use cases presented include ambient assisted living and a "Mildew Watch Dog" sensor label for detecting moisture. The presentation aims to provide an overview on leveraging technologies like flexible substrates, printed electronics, and energy harvesting to create low-cost sensor solutions for the IOT.

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This document discusses how sustainable tourism businesses can use storytelling and social media to promote their brand. It argues that storytelling is more effective than simply providing information because stories are more engaging and help customers retain the message. The document provides tips for using storytelling to communicate the experiences a sustainable tourism business provides and why travelers will benefit both experientially and emotionally from engaging with such a business. It also offers best practices for using social media, including how to engage audiences and maximize the impact of social media content. The overall message is that storytelling and human-focused social media can help sustainable tourism businesses differentiate themselves and develop brand loyalty.

Julie Campbell's eduWeb 2012 Presentation

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This document provides an overview of story strategy and branded storytelling. It discusses why humans are naturally inclined to understand and share stories, and how stories can provide context and meaning. The document also outlines some key elements of branded storytelling, including message, characters, plot, conflict, and references frameworks like Joseph Campbell's hero's journey. It emphasizes that brands must live out the stories they tell and discusses the role of marketer as an innovation agent using storytelling to lead responsible behavior.

Story Telling Mckinley PCMA 2014 Montreal

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Storytelling is an effective communication tool that can inspire change. It allows leaders to convey ideas in a memorable way and give audiences new perspectives. Leaders can use different types of stories to achieve goals like igniting action, fostering collaboration, or building their brand. Effective stories are simple, unexpected, concrete, credible, emotional, and told in a narrative format. Storyboarding is a useful tool to plan out stories and ensure they will stick with the audience by following principles like simplicity and emotions.

Lean in - WomenGroundBreakers: Harnessing the Power of Stories

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Jennifer Aaker is a behavioral psychologist and professor at Stanford who researches the power of storytelling. Stories are more memorable than facts alone and can be used to advocate ideas by weaving facts into narratives. A successful story has four elements - a goal, attention grabber, engaging main character and challenge, and a shareable experience. Speakers should tailor their story based on their listener's familiarity and how relatable they can make their topic.

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Por que storytelling? Por um instante esqueça features, funcionalidades e KPIs. No centro de tudo que você faz, seja startup ou corporação, estão pessoas e as narrativas da vida delas. Quem são estas pessoas? O que estão fazendo? Podem estar na rua, no ônibus, pegando o filho na escola ou assistindo a uma partida de futebol. No meio ou durante tudo isto, estão usando seu produto ou serviço. Em meio à complexidade, tantas metodologias, frameworks, backlog, plataformas, etc, é fácil esquecer o lado humano e os micro-momentos que compõe as experiências. Storytelling e empatia são centrais em Design Thinking, Design Sprints e Lean UX. Nestes anos de prática profissional na IDEO, Itaú e Huge, nos EUA, Alemanha, Brasil e Inglaterra, aprendi que a habilidade fundamental para inovar, criar e implementar experiências ou negócios de sucesso, é a capacidade de entender, comunicar e influenciar narrativas. Te convido para este bate-papo onde vamos ver exemplos reais, vou compartilhar a minha experiência em projetos por todo o mundo e ferramentas práticas para você fazer uso na sua empresa, seja ela startup ou corporação.

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Slides Dave Skrobela recently used in his discussion w/ mentees of The Product Mentor. Synopsis: Storytelling can be a powerful tool for a PM. We’ll take a look at some examples of effective techniques to ensure you’re telling the story you want to tell, whether that is directly in the user experience or supporting the ongoing management of the product. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com

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Memorable Presentations (ATD-RTA, ID SIG - January 20, 2015)

1. MEMORABLE PRESENTATIONS Karen Marsh, M.Ed., Instructional Designer ID SIG, ATD-RTA, January 22, 2015

3. Storytelling: Emotional “glue” that connects the audience to the message Engages All Senses Audience Becomes the Hero Relates Our Story to Their Experiences

4. Analogies present information in a way that is already familiar and relatable to the audience’s personal experiences “X is like Y” . . .and you have previous experience with “Y”

5. Visuals: We are ALL Visual Learners! Retention increases from 10% to 65% when visuals are used! (John Medina, Brain Science (2009)

6. Examples Make the Abstract Real Which is more memorable?

7. Repetition: The more you hear or see it, the more real it becomes for you!

8. S A V E R + 1 (Bonus) Use Humor and Novelty to Get (or Keep) their Attention!

9. • http://theelearningcoach.com/elearning2-0/why-you-need-to-use-storytelling-for-learning/ For More Information: • http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story- is-the-most-powerful-way-to-activate-our-brains • http://elearnmag.acm.org/featured.cfm?aid=2038641 • Duarte, Nancy, Resonate: Present Visual Stories that Transform Audiences (2010)

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