Social Media and Audience Engagement

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Social Media and Audience Engagement for News Outlets

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  • http://www.slideshare.net/stevebuttry/put-the-crowd-to-workhttp://www.slideshare.net/stevebuttry/mastering-twitter-for-journalism
  • liveblogs at The Guardian (like this Dr. Who liveblog) received 300% more views and 233% more visitors than conventional news articles
  • Briggs P. 65 – News Tribune Tacoma, Wash. Used this during a snowstorm. Readers were invited to submit their own totals, photos.
  • Social Media and Audience Engagement

    1. 1. @anthonyadornato
    2. 2. When cobras and puppies tweet…how do you know what to believe? 2
    3. 3.  Content is King  Consistency  Responsiveness  Interactivity  Collaboration | Relationships  80-20 rule
    4. 4.  Guidelines  Don’t make SM an afterthought  Reporter engagement key to brand success  Workflow  Measurement
    5. 5.  Newsgathering  Dissemination  Relationship with the audience
    6. 6.  What you’re working on  Requests for information – ask questions  Retweets of other knowledgeable sources  Replies to followers  Photos and videos  Lift the veil!
    7. 7.  Facebook algorithm calculates how often posts should display in followers’ feeds  More interactivity with a post, more likely to show up in a newsfeed  Links are favored over status updates  Photos and videos trump links
    8. 8.  Live tweeting  Live blogging of events - CoverItLive  Q&As  Promote via SM with a hashtag Syracuse.com
    9. 9.  Photo and video fun!  Community storytelling  NPR – monthly theme and hashtag #PSHardWork  Today Show - behind the scenes
    10. 10.  Highlight feature content  Respond to news events  Showcase local attractions, events
    11. 11. The News Tribune  Google Doc  Place bug in print edition  Spread via social media  Google Fusion Table  Results: 300 datapoints and 12,000+ pageviews
    12. 12.  “Neighborsgo has helped The Dallas Morning News strengthen community connections and reinforce the concept of journalism as a conversation.” –Managing Editor
    13. 13.  Audience is going mobile  Headlines  Responsive site | Mobile app  Ability to share on Facebook, Twitter, LinkedIn, Google Plus, and more  Integrate reporters’ Twitter handles Social and mobile go together like peanut butter andjelly.
    14. 14. Smart-phone video: On the scene Newsday's RTC McCarthy warns motorists about slippery spots. View story

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