The submission is an assignment for the Global Environment and Trends In Technological Innovation Course.

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TITLE: MEGA TRENDS
Global Environment and Trends in Technological Innovation Course: TecdeMonterreyX GET01
SM Dipatane ©2022
1.0 INTRODUCTION
Stream It Media (Proprietary) Limited is a Botswana-based media solutions and consulting
services company trading in Information and Communications Technology (ICT), and Media
and Entertainment (M&E) Sectors.
The company has been authorised to operate an Internet Protocol Television (IPTV) and
Video on Demand (VOD) business in Botswana. The business operates in a consumer-driven
market which is characterized by convenient and easy access to information. Therefore this
means that Stream It audiences expect access to video content on their terms, on any device,
at any time.
2.0 IDENTIFICATION OF THE MEGATRENDS THAT IMPACTS THE COMPANY
 Behavioural Economy: Unpredicted audience patterns and shifting audience loyalties
are experienced due to the explosion of content online.
 Synthetic Media (Deep Fake): If content from third parties is not verified, there is a
probability that our company may be held accountable for spreading false information and
fake news. Failure to monitor this megatrend may also result in people losing trust in our
brand.
3.0 USE OF MODELS TO ASSESS THE AREAS AFFECTING THE COMPANY
(i) PESTEL FRAMEWORK
The shifts happening in Botswana’s media industry (macro environment) have been analysed
using PESTEL (Political, Economic, Social, Technological, Environmental, & Legislative)
framework, and the results are as follows;
Political Change
Post the COVID pandemic, media production houses in Botswana have the challenge of
engaging in medium to large-scale video productions, thus resulting in a shortage of new
media content.

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Economic Change
There is currently a shortage of television and video content, due to reduced spending by
procuring entities, especially Government institutions that are major consumers of media
content.
Social Change
 Just like global audiences, Botswana audiences are also consuming digital video
content on mobile and social media.
 The behavioural change for audiences is that IPTV and VOD platforms allow them
to search for the content they want at their convenience. Whereas traditional
television on the other hand broadcast content according to its programming
schedule.
Technological Change
 Digital migration (the migration of analogue television broadcast services to digital
terrestrial television) in Botswana was not successfully implemented, resulting in a
shortage of set-top boxes in the market.
 Botswana is now implementing an analogue switch-off (discontinuing the
broadcast of analogue television), therefore some people are unable to receive
digital signals from the state broadcaster (Botswana television).
 An opportunity for emerging business models that include over-the-top (OTT) and
video-on-demand (VOD) services created by the analogue switch-off.
Environmental Change
COVID-19 restrictions have altered how people interact with each other, therefore the use
of virtual communications technology has been adopted for meetings and seminars.
Legislative Change
 Botswana, also facing challenges related to transparency, privacy, fake news, and
data security. However, some legislative frameworks are in place e.g. Data
Protection Act, 2018, Communications Regulatory Act, 2012 (CRA).

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(ii) PORTER’s FIVE FORCES MODEL
Threat to new entrants
 Capital requirements: establishing a television channel either a terrestrial channel
or an online one requires a huge capital investment.
 Regulation of the industry by the Botswana Communications and Regulatory
Authority (BOCRA), reduces the number of new entrants (barrier to entry).
 Brand loyalty: audiences take a long time to be loyal to a new television channel
unless it offers appealing content.
Bargaining power of suppliers
 Content creators and distributors have bargaining power over their content
(intellectual property), therefore they can set their pricing models.
Bargaining power of buyers (Audiences)
Audiences choose the type of content they want to watch, at their preferred time on their
preferred distribution channel.
Threat of substitute products & services
Audiences have the propensity to only watch content that is appealing to them. The
appeal of such content is normally based on creative aspects, production quality and
production techniques used in its execution.
Rivalry among existing competitions
Due to the availability of digital channels as an additional distribution channel for media
content, some content creators prefer to distribute their content via their preferred
channels.

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4.0 DESCRIPTION OF THE DISRUPTIVE TECHNOLOGY THAT WILL HELP THE BUSINESS
 Disruptive Technology: Data Analytics
The integration of data analytics tools into the company’s Customer Relationship Management
(CRM) system will allow for the analysis of consumer/user data that is collected during the
authenticating sign-in to the IPTV and VOD portal.
All in all data analytics will help transform the IPTV and VOD users’ experience and at the same
time unlock commercial opportunities across the business value chain.
5.0 IDENTIFICATION OF THE BARRIERS THAT WILL BE PRESENTED WITH THE USE OF
THE SELECTED TECHNOLOGY
The collection and management of consumers/users’ data will be governed by the General Data
Protection Regulations (GDPR).
6.0 HOW THE IDENTIFIED BARRIERS CAN BE ADDRESSED
Our company management needs to familiarise themselves with the requirements of the GDPR.