This document provides information about the marketing website for the 2010 horror/mystery film Saw 3D: The Final Chapter, which was released by Twisted Pictures on October 28, 2010. The website includes trailers and previews of the film, photos, wallpapers, and social media integration. It analyzes what aspects of the website are effective and could be improved. It also describes the film's social media strategy on platforms like Twitter, Facebook, Myspace, and YouTube, as well as real-world promotional activities for the film.

1. Genre: Horror, Mystery
Studio: Twisted Pictures
Release Date: October 28, 2010

2. Flash Page
Movie trailer
Automatically plays

3. Homepage
Questionnaire
News

4. About

5. Videos
Preview the video
Choose from 3 previews

6. Pictures

7. Downloads
Choose between 4 Wallpapers
No animation or flash

8. Analysis of Website
What works What doesn’t works
•Easy to navigate.
•Great Original artwork.
•Live twitter feed on
homepage.
•Easy to share on
Facebook, Twitter, Digg,
Delicious.
•They only have one game.
•The survey in the homepage
is boring and doesn’t give users
an incentive to keep playing.
•A few links are disabled.

9. By The Numbers
Fans: 3,608,643
Start Date: July 20, 2009
Update Frequency:

10. Update Information

11. Event Page for Movie
Premier
Promotion:
Fans that attend the premier of
SAW will receive limited addition
3D glasses.

12. Facebook: Custom Tabs
Auto play preview
Questionnaire: What is
You favorite trap?
Features: Interviews,
Saw Merchandise
Downloads Photo Gallery

13. GAME: Challenge
Play to enter giveaway contest Choose 5 friends
Movie trivia Right answer saves your friend
Wrong answer shows a preview
of a victim in the new Saw movie
One friend at a time

14. By The Numbers
Followers: 21,780
Following: 12,553
Listed: 119
Update Frequency:

15. Strategy
•Username: @lionsgatehorror
•Hashtag: #lifehastaughtme,
#myhomelesssignwouldsay,
#saw3d, #optimisticmovies,
#cantwait #buriedLA
Updates:
•Informative in regards to
the movie.
•A lot of links to their website.
•Just for fun conversation Starters.
•Promotional tweets for soundtrack,
contest, and website.

16. Myspace
Twitter updates Recent news
RSVP to
premier
Connect
Friends comments
Friends

17. YouTube Channel
Twitter updates Recent news
RSVP to
premier
Connect
Friends comments
Activity
Subscribers
Channel Comments

18. Banners
Bloodydisgusting.com
Myspace.com
•Roll over pop up movie preview.

19. Traps come alive promotion
Jigsaw’s trap comes alive in: Chicago, Washington DC, and Los Angeles