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Scaling a local meetup into an
international conference
Meetups We Love
Elaine Greenberg | Fastly
Hi, I’m Elaine
This is the story of
how PWL started
and grew.
This isn’t just about
a meetup.
This is the story of
how I was conned
into this.
WTF is PWL?
Now
February 2014
Lesson 1
Fill a void.
Lesson 1
Caveat
Learn to read a
paper.
Papers are not
implementation
guidelines.
Another caveat
SF immediately
followed suit.
A note about
organizers.
March 2014
Record scratch.
Freeze frame.
#alternativefacts
But if I was going to be
conned into running a
meetup, it was going to
be my way.
Here are some things I
don’t like about
conferences and
tradeshows.
But the tide is turning.
It’s about the attendee
experience.
Lesson 2
Diversity.
Audience diversity: two
audiences are better
than one.
A story.
The guy in the
back.
A quick story: the
smarter monkey
November 2014
Hm, what else can
we do differently?
Not a lesson,
more of a
prerequisite:
codes of conduct.
Lesson 3
Mix your experts.
But never mix
your quality.
We definitely
fucked up
occasionally.
December 2014
“I have a question. Well,
it’s more of a comment.”
Lesson 4
Change the
format.
May 2015
Content diversity.
We have to question
our own biases, too.
Lesson 5
Keep and share
the content.
Caveat
Get the content.
Sometimes we sneak
into library archives.
Sometimes we have
to deal with NDAs.
We don't have a
perfect solution,
but it never
hurts to ask.
Lesson 6
Give people the
tools.
A quick primer.
How to start
a meet up.
Back to the story.
A plan was devised.
All together now.
Hello, is this
Seoul?
PWLCore was born.
The PWLConf story.
May 2015
PWL Conf
Lesson 7
Lean on your
friends.
PWLConf had to
reflect PWL.
Lesson 8
Diversity.
We fulfilled our
wish lists.
It was a cross-
country effort, which
wasn’t easy.
Similar to growing
distributed teams and
working on big
projects.
“Observable candor.”
The result
The gossip story.
But we still have room
for improvement.
No egos.
People are scared to
ask “dumb questions”.
Everything in
moderation.
No pitches.
Curation is still hard.
But we carry on.
“Good job, keep going.”
Find a paper (or
anything) you love.
Join your local chapter.
And follow us on Twitter @papers_we_love
papersweloveslack.heroku.app.com
Join the PWL Slack!
September 28, 2017
Come to PWLConf!
@ejgreenberg
Thanks!
Questions?

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