Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
Case Study: Tapping the Power of Patient Advocacy
Presented by: Gregg Fisher, Managing Director, LBi Health & Matt Britton, CEO, MRY
Gregg and Matt will demonstrate how to use social media techniques and technology to develop patient influencers into brand advocates. They will provide a useful ‘how to’ framework and share case examples from within and beyond Health care.
www.bdionline.com
Soft Tissue Treatment of Musculoskeletal Disorders Utilizing Functional and Kinetic Treatment with Rehab, Provocation and Motion (FAKTR-PM) by Thomas E. Hyde, DC, DACBSP, CSTI, ICSSD, FRCCSS (Hon).
Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
Case Study: Tapping the Power of Patient Advocacy
Presented by: Gregg Fisher, Managing Director, LBi Health & Matt Britton, CEO, MRY
Gregg and Matt will demonstrate how to use social media techniques and technology to develop patient influencers into brand advocates. They will provide a useful ‘how to’ framework and share case examples from within and beyond Health care.
www.bdionline.com
Soft Tissue Treatment of Musculoskeletal Disorders Utilizing Functional and Kinetic Treatment with Rehab, Provocation and Motion (FAKTR-PM) by Thomas E. Hyde, DC, DACBSP, CSTI, ICSSD, FRCCSS (Hon).
Do memes and jokes about mental health mock people who are struggling or ser...Athena Behavioral Health
People with mental illness face barriers because of public stigma. In the context of
disclosure, humor may have the capacity to reduce stigmatizing attitudes but then
memes or jokes about mental health in a derogatory manner won’t help much.
The COVID-19 pandemic has certainly been an oppressive and ubiquitous presence in our lives. However, do you realize that we have a secondary pandemic which is not in the news each day but is creating as much havoc as the viral pandemic? It is called STRESS, or more specifically, Pandemic Stress, and it inflames the viral pandemic tenfold.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
New Media Means Everybody's a Journalist, Critic, Friend - Why Healthcare Sho...Jen McCabe
Presentation at BIO 2009, Atlanta, GA:
"Spreading the Word - New Media Means Everybody's a Journalist"
Co-presenters for the panel included:
@brianreid
@pharmalot
@shwen
Research Model1. Select the topic2. Defining the problem3. .docxaudeleypearl
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best way to t ...
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Research Model1. Select the topic2. Defining the problem3. .docxverad6
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best wa.
My presentation for the first Mobile Health @Stanford. Thanks to BJ Fogg for the invite.
Without a doubt the best mobile health/behavior change event I've attended this year.
Health folks, put this on your calendar for next year.
Do memes and jokes about mental health mock people who are struggling or ser...Athena Behavioral Health
People with mental illness face barriers because of public stigma. In the context of
disclosure, humor may have the capacity to reduce stigmatizing attitudes but then
memes or jokes about mental health in a derogatory manner won’t help much.
The COVID-19 pandemic has certainly been an oppressive and ubiquitous presence in our lives. However, do you realize that we have a secondary pandemic which is not in the news each day but is creating as much havoc as the viral pandemic? It is called STRESS, or more specifically, Pandemic Stress, and it inflames the viral pandemic tenfold.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
New Media Means Everybody's a Journalist, Critic, Friend - Why Healthcare Sho...Jen McCabe
Presentation at BIO 2009, Atlanta, GA:
"Spreading the Word - New Media Means Everybody's a Journalist"
Co-presenters for the panel included:
@brianreid
@pharmalot
@shwen
Research Model1. Select the topic2. Defining the problem3. .docxaudeleypearl
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best way to t ...
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Research Model1. Select the topic2. Defining the problem3. .docxverad6
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best wa.
My presentation for the first Mobile Health @Stanford. Thanks to BJ Fogg for the invite.
Without a doubt the best mobile health/behavior change event I've attended this year.
Health folks, put this on your calendar for next year.
Body of Knowledge: Building Click Through Health @Ignite BoulderJen McCabe
Why Boulder Should Help Build Killer HoIP: A sarcastic, conceptual look at the current state of HIT and personal health records, market opportunities, connectivity, and how Kevin Kelly's One Machine and Doc Searls' theory of the Big Zero impact user-centric, n=1 healthcare design.
Integrating consumer-centric Health 2.0 principles into brick-and-mortar caregiving practice requires a dual approach: implementing efficiency and empathy-based initiatives.
For hospitals seeking to develop such initiatives, efficiency = prioritizing the medical/clinical outcomes (clinical results).
"Real world" business case implementation includes a complementary focus on empathy initiatives, or those focused on prioritizing a patient-centric orientation that aims to improve the consumer experience and encourage patients to become partners in care.
This allows patients (willing to be proactive) to participate more fully in the care process and removes hierarchical 'gatekeeper' systems which limit patient access to content, community, and commerce options that help us define personal wellness objectives.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
Meet @polarwisdom
1. MEET @POLARWISDOM
a ground zero glance at building the
first condition-specific, collaborative
advocacy Twitter feed
an OrganizedWisdom Health project
2. METHODOLOGY, DECK:
JEN MCCABE GORMAN
• Chief
Patient Advocate,
OrganizedWisdom Health
• Cofounder, NextHealth
(NL)
• Medical Education Evolution
(Ning)
• Tweet all about it
3. THE FINE PRINT
CreativeCommons Attribution = but you must attribute: Jen McCabe
• •
Noncommercial-Share Alike 3.0 Gorman, OrganizedWisdom Health,
Unported 2009
this means you can share it...(copy, if you alter, transform, or build on this,
• •
distribute and transmit and remix it) MUST distribute under same/similar
license
for NONCOMMERCIAL purposes
•
(shared for the greater good people, questions?
•
don’t you feel all warm and fuzzy?) jmccabegorman@organizedwisdom.com
4. “WHAT ARE THE BENEFITS OF
SOCIAL MEDIA FOR HEALTH?”
if you’re asking yourself this question, your social
media efforts are destined to fail...
5. THE RIGHT QUESTION(S)
what are the benefits of a SPECIFIC SOCIAL MEDIA tool/site/service
•
for the health of MY userbase/audience?
(um, who IS my userbase/audience?)
•
6. HOW TO FIND YOUR SOCIAL
MEDIA HOME
Don’t assume you know how users/
consumers are talking about the space
you want to address.
GO FISH! Find out what terms they’re
using, what slang, and how often this
shows up in search! results!
we knew we wanted a depression-oriented initiative, with bipolar
•
focus
did web searches using 3 keywords: depression, bipolar (BPD), and
•
major depression (MDD)
searched using Twitter, Facebook, YouTube, Flickr, Google, Google Blog
•
search
‘depression’ with most results (2x), bipolar second most ‘popular’
•
7. ALSO ASK YOURSELF...
engage across professional forcefields?
how does X social media tool/site/service help connect patients and
•
providers? (Myca/HelloHealth)
or does it connect providers and providers? (Sermo, Ozmosis)
•
or people who are patients and people who are patients?
•
(PatientsLikeMe, CureTogether, SugarStats, TuDiabetes)
8. OBLIGATORY
GENERALIZATION
Health and medical ‘tweets’ (people who use Twitter regularly)
•
including both providers and patients, are increasingly using Twitter to
converse about illness, injury, treatment, and recovery.
Good opening slide to break
benefits of social media channel
‘gently’ to the rest of your
organization.
Be diplomatic when introducing
these channels. No one wants
to feel late to the party.
9. OUR ‘PREHISTORIC’ STRAGEGY
launch “PolarWisdom” feed (1.15.09) - begin tweeting (Jen+Emily)
•
announce feed on Twitter (Jen, Unity at personal feeds @jenmccabegorman,
•
@unitystoakes, and Unity at OW feed @organizedwisdom)
add self-identified depression, bipolar, psych, mood, health/medical tweets to
•
follower list
looked to recruit external doc; decided to go with our Medical Director
•
Scott Pearlman, MD
after action review = ask Twitter community for feedback
•
10. WHAT WILL IT DO?
“You’ll be able to read the latest doc-reviewed search results
from OrganizedWisdom Health related to depression, but
you’ll also be able to take quizzes and share other resources.”
13. WHAT QUESTIONS DID WE
HAVE?
how many Twitter feeds do we need? (depression, bipolar, MDD)
•
what content do we use (already available WC?)
•
how do we get followers/who do we want to follow?
•
who’s responsible for care and feeding?
•
how are we gonna do this (process)?
•
what type of stuff should we be tweeting?
•
how should we skin it? special design?
•
how should we make it interesting, authentic, valuable, yadda yadda?
•
14. OUR SOCIAL MEDIA SOUL
SEARCHING
benefits of using Twitter to connect with our
OrganizedWisdom audience?
15. WHO IS OUR AUDIENCE?
WHAT DO THEY DO?
“our audience is anyone searching for health information. It is self-
•
segmented by search topic/WC/category. They segment themselves,
but if they are searching they are our audience.”
Quantcast.com for details on current demographics
•
16. HEALTH 2.0 = ?
content+community
•
health content = forming partnership, conversation, between patient
•
and provider, or patient and patient, or provider and provider, or well...
yeah. it’s a community thing
•
17. WHAT KIND OF CONTENT?
where is most need for advocacy - light in the tunnel tweeting?
•
mental illness/mood disorders - stigma
•
depression does not define you
•
18. TO TWEET OR
NOT TO TWEET....
first, we aim to reduce stigma attached to living w/conditions. If
you’re a cancer survivor, you’re celebrated.
If you’re a survivor of a depressive illness, you’re
derided.
19. DEPRESSION IS A PART OF
WHO YOU ARE.
IT DOES NOT DEFINE
YOU.
21. WHAT I TWEET
@POLARWISDOM
twitter helps reframe healthcare research, news and content in terms of
•
personal, n=1 context
how does this news/journal article impact me if I have bipolar depression (or
•
know someone who does?)
what kind of resources are available for caregivers? survivors?
•
what is the latest research on medication development, clinical trials, and side
•
effects?
how do I advocate for myself by learning more about my condition?
•
22. “DEPRESSIVE ILLNESSES ARE OFTEN TREATABLE,
MANAGEABLE CONDITIONS.
THIS FEED IS ABOUT SELF-FULFILLMENT IN THE FACE
OF DEPRESSION -
ABOUT LIVING WITH THE CONDITION RATHER THAN
GIVING IN.”
23. WE WANT TO ADVOCATE FOR YOUR PERSONAL AND
PROFESSIONAL ADVANCEMENT.
DEPRESSIVE DISORDERS ARE MANAGEABLE ILLNESSES
FOR 70-90 PERCENT OF PATIENTS.
IT DOESN’T HAVE TO COMPLETELY TAKE OVER YOUR LIFE.
24. WE ALSO WANT TO GENERATE DISCUSSION.
YOUR EXPERIENCES CAN BE GENERATIVE FOR OTHERS.
WE WANT THIS COMMUNITY TO SUPPORT
LIFE GOALS THAT INTEGRATE A
TREATMENT-CENTRIC, RATHER THAN AN
ILLNESS-CENTRIC, APPROACH.
25. YOU CAN ALSO
“REQUEST WISDOM”
BY SENDING A DM TO
@POLARWISDOM.
OUR GUIDES WILL HAND CRAFT A SEARCH RESULT
BASED ON YOUR SPECIFIC NEED.
AFTER IT’S APPROVED BY OUR MEDICAL TEAM, WE’LL
PUBLISH IT ON @POLARWISDOM.
31. @POLARWISDOM EMPHASIZES
CONVERSATIONAL ASPECTS OF LIVING
WITH DEPRESSION USING TWITTER,
A COMMUNITY FORUM FOR PERSONAL
UPDATES WHICH SUPPORTS RECOGNITION
OF THE CATHARTIC EFFECTS OF
TALKING (AND TWEETING) ABOUT LIVING
WITH DEPRESSION.
34. cognitive
reframing
OUR TWITTER APPROACH MIRRORS
THE CLINICAL APPROACH
“BRIEF SOLUTION ORIENTED”
TREATMENT -
FOCUSED ON WHAT YOU CAN DO NOW
TO
MAKE YOUR LIFE BETTER. Consider real-world, brick and
mortar care when designing your
social media strategy.
Our Twitterfeed @polarwisdom
approach (and all our
TwitterWisdom accounts in fact)
are based on ACTUAL CLINICAL
TREATMENT MODALITIES in
behavioral health.
35. Depression tends to be an episodic,
isolated illness, with significant time
spent alone.
Twitter is a 'safe' at-will forum to share
personal, subjective information about
living well with depression.
It's experiential narrative, shared, in
short, soundbite format.
Journaling, for example, may feel to
intense for someone in the throes of
mania. A tweet, however, is easy to fire
off.
IN OTHER WORDS...
if tweeting about something you’re dealing with helps you get
through the day, @polarwisdom wants to help you do that.
37. TWITTERWISDOM MISSION
TwitterWisdom is an internal initiative, composed of
various condition-specific accounts, to use ‘real time’
social media tool Twitter.com to promote healthy living
by populating a daily tweetstream with news, links, commentary,
quizzes, quotes, research, and WisdomCards
38. Although Twitter.com may seem like a very broad-
spectrum qualitative tool, OrganizedWisdom is a
very metrics-oriented organization.
Our ROWE (all-virtual) work environment means
our team is used to communicating very
effectively using social media and web-based
tools.
This isn't just a “feel-good, slap up some content”
feed - we have developed quantitative
performance metrics for TwitterWisdom.
2 TYPES OF CONTENT
internal+external
39. WHERE TO GET FODDER
INTERNAL: WisdomCards
•
INTERNAL: HealthCenter
•
INTERNAL (hot!): quizzes, slideshows, FAQs
•
EXTERNAL: Event - staff member attending? livetweeting?
•
EXTERNAL: Blogs (also internal)
•
EXTERNAL: Tweeted links
•
EXTERNAL: News/current events
•
41. 5S THEORY OF
CONTENT SHARING
skip = move on to next one
• The 5s Theory of Content
Sharing.
March 2009 by Rajesh Setty,
quot;Life Beyond Codequot; blog.
scan = look for highlights, move on
• You want to hit the spread -
where people are touched quot;so
much they voluntarily spread it
for you.quot;
stop = thank you for triggering thinking!
•
save = and revisit + times in the future
•
spread = share it for you
•
42. HOW DO WE TRAIN THE
TEAM?
TwitterWisdom FAQs (mission, goals, process) V1.0, 2.0 - composed
•
by Jen McCabe Gorman
Twitter101 Class (open to anyone in the organization)
•
Editorial Calendar review, discussion (monthly phone call, real-time
•
ATM chats as needed, PlanHQ)
‘teaching moments’ using Google chat, Twitter, Bitly
•
internal team strategy chat; best practices, examples
•
43. Weekly topics that are broad-themed (BPD
and pregnancy) are combined with weekly
features (for example, Monday’s recurring
“things you always wanted to know about” =
tyaw2k).
Then we pull content from internal and
external sources to generate conversation.
DEEP DIVE:
TWITTERWISDOM
EDITORIAL CALENDAR
44. SECRET SAUCE =
DPSR METHODOLOGY
D (data gathering) = reading email, scanning news %
•
P (processing) = finding relevant link %
•
S (synthesis) = reading the article, thinking about who’s interested
•
in this research, where to post it, do I need it %
Pick a link from your
R (redistribution) = tweet the link %
• email inbox (say
MEDPAGE). Here’s DPSR in
action...where do you
think you should spend
the most and least time?
45. DPSR PROCESS SPECIFICS =
A SNAPSHOT
select content area (internal/external); Ex = WisdomCard
•
post link to target WisdomCard using Bitly - shorten, ‘sandwich’ with
•
commentary
post follow up comment relating to why WisdomCard is important
•
(weekly editorial issue? hot news? twitter convo?)
try to find news that supports, questions WisdomCard
•
tweet news links (1-10) using Bitly
•
46. HOW TO ASSESS UTILITY =
QUICK & DIRTY
if of interest to one of your followers (synthesis), include @name
•
and comment (cc)
use TwitterSearch keywords for WisdomCard terms to find tweets
•
who may like related tweetstream (follow, address as above)
47. BEST PRACTICE = QUANT
RESULTS
Dell makes 1M using Twitter...in 18 mos
•
Blendtees “Will It Blend?” YouTube campaign drives 5x increase in
•
sales
EBM is all about
measuring outcomes.
How could a health
organization do any
different using
communication channels?
Without quant support
you make a weak cases.
48. BENCHMARKS AND PAA
PAA = pre action assessment (military)
•
obvious stats = ‘public face’ - Facebook fans, Twitter followers if you
•
got ‘em, Digg links, existing web traffic/pageviews
cloudy stats = your ‘kimono’ - SEO rankings, CrunchBase, referrals,
•
customer satisfaction, other biz data
ROI/benchmarks = what are you using now? pageviews? unique
•
visitors? Goog analytics?
49. Passive ‘monitoring’ of
Twitter - failboat. But if
you must learn the ropes
silently, please do have a
plan in place to
participate. You’ll be shut
out by signing up and not
updating.
IF YOU’RE INTIMIDATED...
default to tweetstream ‘lurking’
53. OPEN GOWN =
HOW WE SHARE DATA
• first weekly team strategy • alsoselected quotes, events,
call of the month ‘highlights,’ star followers
EVERYONE gets update on
• ALL ITEMS housed in
TwitterWisdom
public, ‘available to all’
primary staff member working docs hosted in
•
responsible for cloud (Google docs)
TwitterWisdom feed(s)
• anyonecan contribute,
shares followers, DMs, RTs,
anyone can take notes, see
pageviews
exec team feedback
54. YEAH.
THAT’S GREAT.
BUT HOW MUCH DOES IT
COST?
55. COST OF DOING BUSINESS:
COUNT IT.
@organizedwisdom we consider social media participation a cost of
•
doing business (part of my job description)
daily COBD line - organizational goal (1/4) = ‘Traffic & Engagement’
•
one primary staffer, support from 3 others (per feed)
•
56. Ok. I’m sold. I’ll put a
team member in charge
of t weeting for our org.
But how do I measure her
performance?
WANNA TAKE A PEEK
@PRODUCTIVITY?
60. Using what you
track, manage what
you measure!
We track pageviews
using Bitly.com and
‘ABC’
PAGEVIEW CALCULATION
pageviews/visitor(a) x visitors/tweet(b) x tweets/month(c)
61. Without ret weets and
conversations, it’s just
about slamming your feed
with links.
We’re working to lower
our ratio of t weets/
responses from 10:1 to 3:1.
NOT JUST ABOUT PAGEVIEWS.
go for link-love via RTs
62. EASY KEYWORD TRACKING
Twittersearch/Summize = daily. Org name, staff member(s), org
•
account, keyword
Google Insights for search = monthly, prior to team call, creating
•
editorial calendar
Google Trends/Analytics = useful for combo terms, phrases
•
(“organizedwisdom+health2.0+jenmccabegorman”)
63. MORE FEEDS!
NOM NOM NOM
http://twitter.com/ow_mental_healt (mental health)
•
http://twitter.com/owBipolar (bipolar)
• We’re also trying
automated ‘s treaming’
update feeds that
autopopulate when new
http://owDepression (depression)
• subject-area WCs are
published. Shocker -
these aren’t nearly as
popular; more like
http://twitter.com/owDrugsMeds (drugs/meds)
•
http://twitter.com/ow_womens_health (womens health)
•
65. THE REVENUE QUESTION
We won't be supporting bits or bytes of
'paid' content or ads on @polarwisdom
(yet) - although we havenʼt ruled this
out.
Outside companies don't pay me to
tweet.
how does it make money?
• I tweet for myself @jenmccabegorman
and for OrganizedWisdom.com
@polarwisdom.
ads?
•
sponsorships?
•
paid subs?
•
66. AGAIN - WRONG QUESTION
Answer = both are vital.
How do you generate
value for users, and for
the company, using a
pop quiz - which is more important...
• social media comm
channel?
PRICING
•
VALUE-GENERATION
•
67. TIED TO
ORGANIZEDWISDOM MODEL
feed, designed by President and cofounder Unity Stoakes, Medical
•
Director Scott Pearlman, MD, and Chief Patient Advocate Jen McCabe
Gorman (with team input throughout!) will act as a platform for
content within a supportive online community
we, the company, will collaborate with health and medical
•
organizations interested in supporting the community oriented feed
68. BUT HOW WILL PEOPLE
KNOW WHO ‘WE’ ARE?
decided NOT to ‘require’ employees to use personal twitterfeeds, so couldn’t
•
use the @naming convention
use #owfirstname to identify tweets/team member
•
harnesses existing Twitter convention of using hashtags to identify events,
•
keywords, etc and track conversations
@polarwisdom tweets = #owjen, #owemily, #ownicole, #owamy, #owscott
•
team members can CHOOSE to share personal tweetstream if they so desire,
•
or keep it separate from ‘pro’ tweeting
69. LAST GASP OF RESISTANCE
but what if somebody says something BAD about us?!
70. SWALLOW. DIGEST. RESPOND.
love hurts.
so does looking at your org through social media’s collective
gaze.
71. Twitter is NOT just for
Health 2.0 type
companies!
It’s for patients! It’s for
providers!
BONUS SLIDES
for any docs in the room...or those who love ‘em
72. MICHAEL LARA MD=
HOW I USE TWITTER
http://
mlaramd.typepad.com/
michael_lara_md/
2009/03/how-physicians-
should-use-twitter.html
“I’ve found Twitter to be a useful adjunct to my private practice”
•
3 categories: info collection, info sharing, DIRECT PATIENT CARE
•
doc-doc re: non-urgent matters, office staff-patient appt. reminders
•
(gee, that sounds as useful as the Pony Express)
73. THE GOOD DOC RE: WHAT
NOT TO TWEET
to communicate directly with patients and their families (what??)
•
to communicate re: ‘urgent’ or ‘timely’ matters (wait, can’t I choose the
•
channel that reaches me most quickly?)
to answer inquiries re: ‘details about patient care’
•
74. BUT WAIT - JOHN SHARP
SEZ... http://
www.slideshare.net/
JohnSharp/digital-
customer-in-health-
care-1198211
slideshare presentation “Digital Customer”
•
healthcare uses for Twitter = “updating families during
•
procedures” (slide 14/33)
also, “emergency communication”
•
75. SO WHO DO WE BELIEVE?
and why does the dichotomy matter?
76. “EVERYONE SHOULD HAVE A
BASIC UNDERSTANDING OF HOW TWITTER
WORKS. EVERY TEAM MEMBER, FOR EXAMPLE,
SHOULD UNDERSTAND THE DIFFERENCE
BETWEEN A DIRECT
MESSAGE AND
THE PUBLIC TIMELINE.
OUR RULE IS TO TWEET ONLY VIA DIRECT
BUT ASSUME THAT THE
MESSAGES,
TWEET WILL BE ON THE
PUBLIC TIMELINE.”
77. The “Grandma Use” Rule=
If you wouldn’t say it out
loud to your
grandmother, or a
patient’s family member,
you probably shouldn’t
t weet it.
TRANSPARENCY ON TWITTER
via the public timeline
78. Your team MUST know the
risks and benefits of using a
given social media channel.
And your organization
MUST have a coherent
strategy on transparency of
those communicating on
these channels.
DO NOT ASSUME ANY
TWEETS ARE PRIVATE
DM or no DM...if you remember 2 words about using social
media, remember “public domain.”
79. “ANOTHER TWITTER TENET IS
UNDERSTANDING HOW/WHEN KEY TEAM
MEMBERS INTEGRATE TWITTER INTO THEIR
WORKDAY.”
CHEWY GOODNESS:
DISTRIBUTE TWEETS VIA
TWEETLATER Or schedule them using
organizational calendar.
I put hour to t weet an
item right onto our
TwitterWisdom Editorial
Calendar.
80. WHO’S LISTENING WHEN
WE’RE OFF DUTY?
people don’t tweet 24.7.
well, cough cough, MOST don’t... We are NOT treating
people on Twitter, nor are
we recommending
treatment. However, you
should give people access
to a resource that CAN
help treat them (911,
suicide helpline, etc).
81. After Liz gave this
feedback at
HealthCampPhiladelphia,
that same Friday we
started letting t weets
know who was on
‘weekend on call’ and how
to reach us (via email).
LET FOLLOWERS KNOW
YOUR TWITTER SCHEDULE
via @lizscherer - are you present all the time? Tweet 9-5, M-F?
82. AND THEY ALL LIVED
HEALTHILY EVER AFTER.
not quite. but this should be the goal of social media for health.
83. This work is licensed under the
Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
To view a copy of this license, visit:
http://creativecommons.org/licenses/by-nc-sa/3.0/
Or send a letter to:
Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
84. NICE TO TWEET YOU
jmccabegorman@organizedwisdom.com; (w3rk)
@jenccabegorman
jennifermccabegorman@yahoo.com; (lif3)
LinkedIn: http://www.linkedin.com/in/jenmccabegorman
85. STAY TUNED...
for more on analyzing efficacy, ROI, and tweetstream/pageview
conversion analysis via TwitterWisdom.