This presentation discusses the potential for social media in healthcare. It defines social media and provides examples of current social media platforms. Social media could help by providing more informed, empowered patients and convenient access to information and support. It also discusses how social media could enable collaboration between patients, promote positive reflection, connect patients to their healthcare data and doctors, and help care teams collaborate. The presentation considers opportunities and risks of social media in healthcare.
Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
Leveraging the power of social media in healthcare researchInSites on Stage
Leveraging the power of social media in healthcare research, presented by Robert Dossin at the MRS Healthcare Congress in London (UK) on Thursday March 6, 2013.
Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
Leveraging the power of social media in healthcare researchInSites on Stage
Leveraging the power of social media in healthcare research, presented by Robert Dossin at the MRS Healthcare Congress in London (UK) on Thursday March 6, 2013.
Professionalism and health care social mediaFarris Timimi
Social media has the capacity to engage our patients where they are-in social media platforms. Yet all too often we let risk averse behavior prevent our participation and engagement. This provides an apt overview of the moral obligation and benefits of meeting our patients where they are, engaging them in a professional fashion and an overview of the risks and profound benefits heralded by health care social media.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
HCIA is the Hearing Care Industry Association and Parachute Digital Marketing presented to hearing health professionals and not for profits at the HCIA Forum in Sydney on 2nd March 2013.
Social Media has been identified as a channel that can help make Hearing a national health priority - this presentation shows them how to do it.
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
On the 15th April, Creation Healthcare presented the winners of the Healthcare Engagement Strategy Awards 2010 at the Hilton Park Lane in London, United Kingdom.
Healthcare Engagement Strategy 2010: Insights from winning strategies Daniel Ghinn
Slides from the final event in our initial worldwide Healthcare Engagement Strategy 2010 series, presented by Paul Grant and Daniel Ghinn.
At the event we revealed behind-the-scenes insights from our interviews with Johnson & Johnson, Pfizer, Mayo Clinic, Tudiabetes, PatientsLikeMe and skin cancer charity Skcin.
These slides are from our last event at the Hilton Park Lane, London. With professionals from pharma, medical devices, government, healthcare networks and medical journals together in one room, the event was a fantastic melting pot of great ideas about healthcare engagement.
Healthcare Engagement Strategy 2010: Insights from winning strategiesCREATION
Slides from the final event in our initial worldwide Healthcare Engagement Strategy 2010 series, presented by Paul Grant begin_of_the_skype_highlighting end_of_the_skype_highlighting and Daniel Ghinn.
At the event we revealed behind-the-scenes insights from our interviews with Johnson & Johnson, Pfizer, Mayo Clinic, Tudiabetes, PatientsLikeMe and skin cancer charity Skcin.
These slides are from our last event at the Hilton Park Lane, London. With professionals from pharma, medical devices, government, healthcare networks and medical journals together in one room, the event was a fantastic melting pot of great ideas about healthcare engagement.
How can we work together to deliver meaningful change and improve the experience of health? Design is an invitation to change. It helps us get from where we are to where we want to be. Although empathy has achieved buzzword status, it is a philosophy, not a trend. Amy will explore how empathy can inspire our direction as individuals, fuel purpose driven business innovation, and even guide us to make change at the societal level.
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
This presentation was a part of the "Design for Change" track at the October 29, 2015 Partners Center for Connected Health Symposium. The presentation discusses how Empathy can be our guide as we seek to improve health experiences.
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Professionalism and health care social mediaFarris Timimi
Social media has the capacity to engage our patients where they are-in social media platforms. Yet all too often we let risk averse behavior prevent our participation and engagement. This provides an apt overview of the moral obligation and benefits of meeting our patients where they are, engaging them in a professional fashion and an overview of the risks and profound benefits heralded by health care social media.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
HCIA is the Hearing Care Industry Association and Parachute Digital Marketing presented to hearing health professionals and not for profits at the HCIA Forum in Sydney on 2nd March 2013.
Social Media has been identified as a channel that can help make Hearing a national health priority - this presentation shows them how to do it.
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
On the 15th April, Creation Healthcare presented the winners of the Healthcare Engagement Strategy Awards 2010 at the Hilton Park Lane in London, United Kingdom.
Healthcare Engagement Strategy 2010: Insights from winning strategies Daniel Ghinn
Slides from the final event in our initial worldwide Healthcare Engagement Strategy 2010 series, presented by Paul Grant and Daniel Ghinn.
At the event we revealed behind-the-scenes insights from our interviews with Johnson & Johnson, Pfizer, Mayo Clinic, Tudiabetes, PatientsLikeMe and skin cancer charity Skcin.
These slides are from our last event at the Hilton Park Lane, London. With professionals from pharma, medical devices, government, healthcare networks and medical journals together in one room, the event was a fantastic melting pot of great ideas about healthcare engagement.
Healthcare Engagement Strategy 2010: Insights from winning strategiesCREATION
Slides from the final event in our initial worldwide Healthcare Engagement Strategy 2010 series, presented by Paul Grant begin_of_the_skype_highlighting end_of_the_skype_highlighting and Daniel Ghinn.
At the event we revealed behind-the-scenes insights from our interviews with Johnson & Johnson, Pfizer, Mayo Clinic, Tudiabetes, PatientsLikeMe and skin cancer charity Skcin.
These slides are from our last event at the Hilton Park Lane, London. With professionals from pharma, medical devices, government, healthcare networks and medical journals together in one room, the event was a fantastic melting pot of great ideas about healthcare engagement.
Similar to HxD 2012: Communities of Care: Social Media in Healthcare (20)
How can we work together to deliver meaningful change and improve the experience of health? Design is an invitation to change. It helps us get from where we are to where we want to be. Although empathy has achieved buzzword status, it is a philosophy, not a trend. Amy will explore how empathy can inspire our direction as individuals, fuel purpose driven business innovation, and even guide us to make change at the societal level.
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
This presentation was a part of the "Design for Change" track at the October 29, 2015 Partners Center for Connected Health Symposium. The presentation discusses how Empathy can be our guide as we seek to improve health experiences.
Amy Cueva, Founder of Mad*Pow and Co-Chair of HxRefactored explains how research can provide us with the rich and valuable insights needed to improve health experiences. She explores how emotion and empathy can inspire the work we do in health, motivating us to continue to rise to the challenge of making change in health.
Measuring Success: Which Customer Focused Initiative is the Right One?
You've gone beyond segmentation and have done some qualitative research to understand what consumers really need and want from your organization. You've used those research insights to envision an improved consumer journey that will alleviate pain points and even deliver delight! The team is on the same page that this vision will result in a fundamentally improved experience. But there are many aspects of the journey. Many changes will need to be made, some large and some small. Which are more important? Which will get you the most results? What should be done first, second, and third? Where should limited investment dollars be spent? This talk will explore key considerations for measuring consumer engagement, deciding which metrics are important to your organization, and how to set up guiding principles as a framework for decision making.
There are many players in the healthcare ecosystem: payers, providers, healthcare technology companies, pharmaceutical companies, non-profits, and government. Each organization plays its part, addressing certain needs. Each have their own objectives, value propositions and methods of making money. Despite unique and sometimes conflicting goals, they all have a shared objective: to care for the patient and to improve their outcomes. However, the way that data and money flow through this system has created pathways that are hard to adjust. Some of the organizations work together and have built bridges, while others have not yet been able to do so. The healthcare industry spends a lot of time fixing the problems that it has created itself and struggles to move past that to addressing the true needs of the patient in a comprehensive and organized fashion.
When working with clients, Mad*Pow’s research focuses on understanding the target audience and what they need to ensure that the new solution we create will deliver value for them AND deliver upon the client’s specific objectives. During that process, we discover outlying facts, gaps, frustrations, desires–representing unmet needs. However, the organizations we are working with may not be in a position to deliver upon these needs, so often they are not considered in the solution. In this presentation, we will discuss the unmet needs of a specific patient population, how we discovered them, and how this can lead to a deeper understanding of the healthcare ecosystem and opportunity for the organizations within it to truly improve patient experiences.
Using Comics In The Design Process Upa Boston CuevaAmy Cueva
For years, usability professionals have been using flow diagrams to demonstrate existing and proposed task flows. We have integrated the great thinking from Kevin Cheng and Tom Chi of OK/Cancel into our design process by using the comic strip model to illustrate points of user frustration with existing flows, recommend new approaches, and communicate how the corporation and technology might support the solution. It has proven to be a very engaging communication, combining the persona, their environment, their thoughts, other players, their multi-channel interaction and a high level start to interface design.
Want to start using comics as part of your design process? Amy Cueva, Co-Founder and Chief Experience Officer at Mad*Pow will be conducting a "how to" workshop on how to get going with comics from a strategy, process and tools perspective.
Next Generation Interfaces: Useful or Novelty?Amy Cueva
Do next generation interfaces present more problems than they solve or are entirely worth the learning curve they introduce?
Video of this presentation available here: http://www.madpow.net/mad-pow-our-company-events.html
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
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These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
9. This presentation
• Social media defined
• How it could help
• The current landscape: examples
• Ideas and opportunities
• Risks, considerations & barriers
• Success and failure
• What have you seen?
• What do you hope to see?
10. Please?
• I know some stuff. I bet you all know more.
• Make a comment or ask a question
question.
11. Social media…
• is content created by people (UGC)
• is based on user participation
• includes social networks
• is an umbrella term…
• integrates technology & social interaction
g gy
• are tools for sharing and discussing
information among human beings
12. Under the common definition
• Wikis: Wikipedia
• Blogs/Podcasts SME with comments
Blogs/Podcasts: SME,
• Microblogs: Status updates, replies/comments
• Forums: Niche, patientslikeme
• Social networks: Facebook, LinkedIn, Twitter
• Social sharing: YouTube, Flickr
13. Under an extended definition
• Text: email, SMS or MMS, instant messenger,
instant chat secure message box
chat,
• Voice: phone, voicemail, tele-conferencing skype,
online audio recording
li di di
• Video & Hybrid: video, webinar, video-
conferencing/chat (online appointments)
14. Communication access points
• Phone: Traditional, mobile, skype
• Mobile/handheld: Multiple platforms
• Computer: Personal or Dr. Office
• Kiosk: Hospital or Dr. Office
• Print: Fax, snail mail.
• In person: Humans With or without tech
• Vi sponsors: I
Via Insurance, hospitals, providers,
h it l id
government, corps, orgs
15. Communication characteristics
• Live or asynchronous
• 1 to 1 or 1 to many
• Inbound or outbound
• Proactive or reactive
• Required or desired
q
• Channel switching/coordination
16. Why social media for healthcare?
• Doctors are outnumbered: There are many
more patients than doctors.
• Frequency & access: How often do you have
access to a doctor vs. access to a computer,
vs computer
phone or mobile device?
• Th information is out there: I our minds, in
The i f ti i t th In i d i
websites and DBs. Tech and SM frees the info,
makes it searchable/shareable.
k h bl / h bl
• We have the tools: Healthcare is behind.
17. Why social media for healthcare?
• People care: They are motivated, there is a
strong sense of community, karma, give
and take.
• It is already happening: The Pew Internet and
American Life Project Survey says 61% of
Americans go online for health information
information,
with a majority turning to user-generated
content.
content
18. How it could help
• Informed, prepared, and empowered patients
• Convenient access points, higher engagement
points
• Emotional support
• More persuasive, social proof
19. How it could help
• Timely, robust, and different information
availability and sharing, CDL, EMR, EHR, PHR
y g, , , ,
• That one detail
• C ll b ti and coordinated care
Collaboration d di t d
• Ongoing and more frequent interactions
• Interventions, outreach
• Drug adherence biometric feedback
adherence,
21. Relationships, Frequency, and Access
Track
Organizations Reflect
Become aware
Encourage
Care Team
Achieve
Celebrate
Intervene
Community
Reach out
Share
Friends & Family Visit
Inform
Communicate
Self Coordinate
Escalate
Obtain data
22. PHR & Social Media
PHR data feeds profile
Profile b
P fil becomes matching system
t hi t
Rich profile attracts relevant people, objects,
p p p , j ,
interactions
Social media enables interactions
Data makes interactions more meaningful
Interactions produce data
23. Connecting Self
• Wii Fit
• PHRs, HRAs
• Health Tracking Tools: iPhone
Apps, SMS Trackers, health
journals
• patientslikeme: profile,
tracking
• S
SugarStats: T ki
St t Tracking
24. Promoting Positive Reflection
• Baseline data is being gathered and
the people are helping each other.
y
• Can the system:
• Help the user to notice and track
the positive
• Reinforce the positive in order
to promote repetition
• Provide guidance, include
support team and introduce
professionals at certain points
• Track behaviors through and
integrate with native
communication channels: email,
text messages, instant
messages twitter facebook
messages, twitter,
25. Journaling
• Take pictures of your food – nutrition
and portion size analyzed for
feedback
• Take pictures of your walk – it get’s
reflected back to you
• Personalized outreach messages
messages,
communication plan to yourself
26. Patient Collaboration
• Ning: Anyone can create a
community on any topic, photo
& video sharing, forum, blog, profile
• Google Health Groups: Anyone, any
topic, forums
• RevolutionHealth: Forums,
rate doctors
• patientslikeme: Forum, profile, blog,
status update, comment
• SugarStats: Forums
• Daily Strength: Forums, information,
trackers
• Twitter: Text, email, online
27. Enabling & Informing Patient/Doctor Interactions
• PHRs, EMRs, EHRs
• American Well: Immediate
connection online or phone
• RelayHealth: Web Visit (Form),
Secure Messages
• h ll h lth E il IM and Video
hellohealth: Email, IM, d Vid
Chat
• patientslikeme: Forum - some
caregivers participate
i i i
• Healthcare Magic: Instant Chat,
Request Phone Call
• AthenaHealth: Automated and live
communication
• Twitter: Text, email, online
28. Enabling & Informing Patient/Doctor Interactions
• Dr. and patients can log in to review
lab results and xrays, via
screenshare or live appointment
• Log in to take a pre-visit
questionnaire, fill out forms, and
create questions for your doctor
• View doctor’s notes from visit,
(OpenNotes) and follow up care plan,
track against it
g
• Dr. access to your health journal
• Ongoing dialogue with Dr: check in to
review progress leave notes system
progress, notes,
can escalate, interventions
• Connect with Dr. online via email,
instant chat SMS online visit
chat, SMS,
31. Influence of the System
• How can the system do work for the user and
for the doctor, bubbling up the most important
information?
Hi there
there. • Can the dialogue the system has with you
improve the quality of interaction you
experience with your doctor? Can it become a
healthcare interaction unto itself?
• Can the system match people with similar
traits, match people with specialists?
p p p
• Can the system assist with forms? The patient
could fill out forms ahead of time, so they don’t
have to do it in the waiting room. Their
g
answers can yield recommended questions,
next steps, tests, etc.
32. Bringing it Together
• There is information in many
places, and holistic health portals
with caregiver communication
integration are starting to happen.
• Take a mashup, portal or
Blackboard approach: The patient’s
entry point to all of their health care
providers, personal supporters,
communities, and health
information w/ integrated digital
communication and support tools.
• Who will do this? Each doctor could
have their own virtual office, health
insurance companies, or PHR
providers could push forward.
35. Social Media Design Basics
You can’t design the conversation
But the interface can mediate, guide, inform the
conversation
The interface can encourage or discourage
certain types of behavior - through identity,
reputation systems, game mechanics...
36. Why Community?
Start with the high-level strategic goals and objectives for
the site – then answer: why community?
answer
What kinds of engagement do you want to encourage on
your site?
What is the desired outcome?
There is no end-state!
This will help map out your strategic direction.
37. Participation Vision
Rather than pursue Social Media strategies based
on fashion, as designers we need to think about
fashion e abo t
how we want the site to engage with people — who
want to engage with each other
and create architectures, features, and
architectures features
functionalities that creates a path for participation
Ask: where is the community going to go?
39. Social Experience Design Considerations
• Reputation
• Conversation
• Spheres of Intimacy
• Privacy
• Governance
• Serendipity
40. In the end: community members will own it
• Once designed, communities of care are not in the
hands of those that funded, designed, built it - it must be
g
handed over to patients and the community - letting go
is the hardest thing
• Shift thinking from “What it does” to “What people are
doing and saying”
• Create a system so that it can become what it will mean
to each person, and as a result, service the community
“The street finds it’s own uses for things”
41. Risks & Considerations
• Get me one of those!: Select channels and
solutions based upon relevancy and
appropriateness as opposed to popularity
• Bli d deployment: E
Blind d l t Ensure user involvement in th
i l t i the
design process and a solid strategy
• Bad information: How will quality of information
be measured, ensured, sustained, moderated,
handled?
42. Risks & Considerations
• Crisis mgmt: Set expectations, know when to
react,
react and react appropriately
• Legal action: Anticipate problems, understand
audience expectations, explore potential uses and
di t ti l t ti l d
misuses, design for them
• Stagnation: Plan to support and measure ongoing
participation, contribution, and
nurturing/guardianship
43. Potential Barriers
• HIPAA
• Legal
• Probability of positive and clearly quantifiable
results
lt
• Time and investment required
• Lack of understanding or fear
• Governance & operational support
44. Creating a social media strategy
• What is our objective?
• How will we measure success?
• Who will be interacting? What will they want
and expect?
d t?
• What channels/media/technologies will best support
the interaction?
• Will this design work?
• How much will this cost? How will it be supported?
• What is our implementation and evolution plan?
45. What have you seen?
• What has worked well?
• Wh t hasn’t?
What h ’t?
46. What do you hope to see?
• What will we see next year, or in 5 years?
• Wh t h inspired you?
What has i i d ?
People: Patient, family members, primary care physician, specialist, pharmacist, nutritionist, chiropractor State of health: Healthy, symptoms, Not yet diagnosed, recently diagnosed, chronic Influencers: Emotional state, financial state, level of emotional Support, level of knowledge, access to technology, laws, level of insurance Interactions: Decision support, online visits, communications, conversations Organizations: Hospitals, pharmacies, employers, government, communities, Non-Profit orgs Objects: Medications, procedures, claims
People: Patient, family members, primary care physician, specialist, pharmacist, nutritionist, chiropractor State of health: Healthy, symptoms, Not yet diagnosed, recently diagnosed, chronic Influencers: Emotional state, financial state, level of emotional Support, level of knowledge, access to technology, laws, level of insurance Interactions: Decision support, online visits, communications, conversations Organizations: Hospitals, pharmacies, employers, government, communities, Non-Profit orgs Objects: Medications, procedures, claims
People: Patient, family members, primary care physician, specialist, pharmacist, nutritionist, chiropractor State of health: Healthy, symptoms, Not yet diagnosed, recently diagnosed, chronic Influencers: Emotional state, financial state, level of emotional Support, level of knowledge, access to technology, laws, level of insurance Interactions: Decision support, online visits, communications, conversations Organizations: Hospitals, pharmacies, employers, government, communities, Non-Profit orgs Objects: Medications, procedures, claims
Social media platforms can turn 10- or 20-minute doctor’s visits into an ongoing dialogue Knowledge from patient-peers thru social media *can* mean more helpful talks w/ dr; dr. p.o.v. helpful for patients to read.
Social media platforms can turn 10- or 20-minute doctor’s visits into an ongoing dialogue Knowledge from patient-peers thru social media *can* mean more helpful talks w/ dr; dr. p.o.v. helpful for patients to read.
Community: Online and Local Live Connectors Organizational (The System): Digital access to caregivers, health coordinators, health coaches, nutritionists, nurses Interpersonal: Support tools for family and friends, weaving them into the experience, interventions Individual : Goal setting and tracking (where they are – SMS, iPhone, etc), personalized program and messaging, health games , health journals, HRAs, PHRs, messages to myself.