FINANCE & ACCOUNTING
April 20th, 2018
Purpose
Introduction
www.cnbc.com/2018/02/13/ubers-loss-jumped-61-percent-to-4-point-5-billion-in-2017.html
www.cnbc.com/2018/02/13/ubers-loss-jumped-61-percent-to-4-point-5-billion-in-2017.html
Who am I?
Speaker 1 Speaker 2
Structure
• ACCOUNTING
• FINANCE
• Q&A
Cash is king !
Profit & Loss (P&L) – Profit
Profit
Cost of Goods
General
expenditures
Personnel costs
(19,2)
Depreciations
Financial costs
GrossMargin
EBITDA
Taxes
EBITDAEBIT
Sales
P x Q
Profit & Loss (P&L) – Loss
Loss
Cost of Goods
General
expenditures
Personnel costs
(19,2)
Depreciations
Financial costs
GrossMargin
Sales
P x Q
EBITDA
EBIT
Investments – Depreciations & Amortisations
A TANGIBLE THING
Investment to develop (& cost of goods)
Distribution
A NON TANGIBLE THING
(a.k.a A SERVICE, A PLATFORM)
IP protection
A MIX OF BOTH
YOU SELL !
Balance sheet
Fixed ASSETS Equity =
Capital
Reserves
Retained Earnings
Long term DEBT
Short term DEBT
Current ASSETS
ACTIVE PASSIVE
Balance sheet
Fixed ASSETS Equity =
Capital
Reserves
Retained Earnings
Long term DEBT
Short term DEBT
Current ASSETS
ACTIVE PASSIVE
Balance sheet
Fixed ASSETS Equity =
Capital
Reserves
Retained Earnings
Long term DEBT
Short term DEBT
Current ASSETS
ACTIVE PASSIVE
www.cnbc.com/2018/02/13/ubers-loss-jumped-61-percent-to-4-point-5-billion-in-2017.html
Cash vs. P&L
EQUITY
Funding
Co-Creation !
https://www.slideshare.net/terakituw/pdf-online-from-selling-to-cocreating-new-
trends-practices-and-tools-to-upgrade-your-sales-force-review
Funding
Why would
somebody fund
your project ?
Funding
By Gilbert West
Shareholders %
EQUITY = VALUATION
CONVERTIBLE NOTE :
DEBT => EQUITY
݂ ‫݁ݎ݌‬ − ݂݀݁݅݊݁݀ ‫ܵܧܱܰܶܵܧܮܫܯ‬
EQUITY
SHAREHOLDERS & EQUITY
SHA –Shareholder Agreement
Terms sheet
Shareholders  Control (>51%)
Absolute / Relative majority
40% - 60%
40% - 10% - 10% -10% -10% -10% -10%
Voting Rights
Class A & B
Minority (blocking) interest
Investors per phase (dilution)!
Stock options:
fiscal implications, buyer required
vesting conditions : targets, period (4y)
DILUTION
DILUTION
FINANCIAL PLAN
How to make a financial plan ?
FINANCIAL PLAN
FINANCIAL PLAN
3 to 5 years
Sales
Fixed Costs & Variable Costs
Investments
Team (Personnel / Contractors)
Marketing & Sales
REVENUES
Market demand:
Top down  Bottom up
Always offer choice: A or B !!
Pricing strategies
https://www.slideshare.net/omohout/lean-pricing-startups
COSTS
FIXED  VARIABLE
Do benchmark !!
Own salary?
FUNDING
Over 99% of entrepreneurs who seek funding get rejected.
Yet, the entire world is focused on the 1% that is "fundable."
http://www.readwriteweb.com/start/2012/01/the-other-99-of-entrepreneurs.php
FUNDING
http://www.ideaowl.com/blog/2011/06/microconf-
2011-3-surprises-and-learnings-from-best-
conference-ever/
VALUATIONS
www.impulse.de
VALUATIONS
https://www.slideshare.net/FinanceCoach24/finance-for-startups-capricorn-
part-2-22136328
VALUATIONS
VALUATIONS
VALUATIONS
YOU
FFF
BA
VC
VC/IPO
Horizon (2, 5, 7… years) => Think already of the next threshold!
YOU
Key Take aways
Key Take Aways
Key Take away
www.cnbc.com/2018/02/13/ubers-loss-jumped-61-percent-to-4-point-5-billion-in-2017.html
References
www.slideshare.net/financecoach24
Purpose
Q&A
Questions ?
1. Who is your paying customer?
2. Total sales = P x Q: what are your “units”, “unit price” & pricing strategy?
3. How much investment, both in money and time, do you need to realize your
prototype, demo, MVP (minimum viable product)?
4. Where will you get the funds to finance the first part of your journey?
5. If you consider your project to be a wagon, to what possible trains could you
attach your wagon to get an early start?
5 QUESTIONS
Q&A
Contact details
Name
E-mail address
Phone
Martin van Wunnik
martin.vanwunnik@arsimaprojects.eu
+32 2 217 72 80
Questions
Q1:
Q2:
Who is your paying customer ?
Total sales = P x Q:
what are your “units”, “unit price” & pricing strategy?
Q&A
Q3:
Q4:
How much investment, both in money and
time, do you need to realize your prototype,
demo, MVP (minimum viable product)?
Where will you get the funds to finance the first
part of your journey?
Q5:
If you consider your project to be a wagon,
to what possible trains could you attach your
wagon to get an early start?

MedTech 2018 Finance and Accounting