MEDIASCOPE - Trade Marketing & Industrial Design CREDENTIAL

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Trade marketing & Industrial design portfolio of Mediascope Agency in Europe. Independent agency, ran by trade marketing veterans, commited to creating BEST PRACTICE shopper campaigns and Innovative Industrial design.

Marketing

Credentials
The Best-Practice
Shopper Agency

Bergenbier Football Arena display Bergenbier SA
01

Carling football stock display Molson Coors
01

Beck's Gold levitation display Bergenbier SA
01

Fermentation tank display Bergenbier SA
01

Stella Artois
Wimbledon bar
display Bergenbier SA
01

Stella Artois
bar display
Bergenbier SA
01

01
Beck's Gold interactive table tent Bergenbier SA

03
Staropramen Culturtainment Activation KA

03
Stella Artois Valentine’s Activation ON

05
Kayak Beach-bar Prague – Corona Flagship

Let’s make
Best-practice!
6th
floor 178 Vasile LascărStreet,
2nd
district, 020202Bucharest,
Romania
T/F +40 31 426 32 27
www.mediascope.ro
office@mediascope.ro

This document summarizes Perfetti Van Melle's marketing mix strategies in India. Perfetti Van Melle is a global confectionery company with a 22.1% market share in India. It has a variety of candy, gum, and mint brands. It uses a hybrid distribution system to reach both urban and rural markets through multiple tiers. In its promotion strategy, Perfetti Van Melle spends heavily on TV, print, and digital advertising. It also uses brand ambassadors, in-store promotions, and trade promotion schemes to increase sales.

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This document provides an overview of Unilever Bangladesh Ltd's (UBL) marketing strategy according to their marketing mix and segmentation, targeting, and positioning (STP) model. It begins with an introduction and objectives of the report. It then provides details on UBL's company profile, mission, and vision. The bulk of the document discusses UBL's marketing mix, including their product lines, pricing strategies, placement strategies, and promotional activities. It also analyzes UBL's STP model, describing how they segment the market, target specific segments, evaluate segments, and position their products. The summary highlights UBL's major personal care, home care, and food brands and provides an overview of their 4P and STP

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This document provides an overview and marketing plan for Coca Cola presented by students at Baluchistan University of Information Technology and Management Sciences. It includes an introduction to Coca Cola as the world's largest beverage company with over 500 brands. The marketing plan examines Coca Cola's situation, industry analysis, SWOT analysis, objectives, and strategies. It aims to create strong brand awareness for Coca Cola and expand its global market share of nonalcoholic drinks.

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Coca Cola has been the world's largest beverage company since it was founded in 1886. It operates in over 200 countries and has strong brand recognition globally. The document discusses Coca Cola's marketing mix of product, price, place and promotion for the Pakistani market. It analyzes Coca Cola's differentiation strategy, packaging, pricing policies, distribution network and advertising spending. It also presents a SWOT analysis, identifying Coca Cola's strengths in worldwide availability and brand positioning, weaknesses like potential health issues, and opportunities and threats in the competitive beverage market.

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Coca-Cola was established in 1886 and has since grown to become one of the largest beverage companies in the world. It owns 4 of the top 5 non-alcoholic beverage brands and serves nearly 1.6 billion consumers per day across its operational reach of over 200 countries. The company started with selling 9 servings of Coca-Cola per day in Atlanta and has since expanded to include over 3000 beverage brands while maintaining its goal of providing affordable, widely available products around the world.

Head & Shoulder

Chirag Jaswal

The hair care industry in India has grown to Rs. 22,500 crores, with rural markets contributing 54% and urban 44%. Anti-dandruff shampoos make up Rs. 3,375 crores of the market. Head & Shoulders started in 1961 targeting the niche anti-dandruff market in India and has since grown to become the world's number 1 brand with over 20% global market share. It faces competition from Dove, Sunsilk, and Pantene in India based on price, social media reach, and brand positioning. Consumer research shows people choose Head & Shoulders for its effectiveness against dandruff, scalp health benefits, and confidence in social interactions.

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Red Bull conducted a PESTEL analysis of the Czech market which found it favorable for expansion. The energy drinks category was growing 5% annually in the Czech Republic. Red Bull has 43% market share but faces restrictions from some politicians. Red Bull's marketing focuses on extreme sports sponsorships and events. Its target market includes students and young professionals aged 16-30. Red Bull prices its products at a premium but sees low threats of substitution or new entrants given its strong brand. It aims to leverage universities to promote the message that Red Bull can help achieve both academic and fun results.

Coca cola product life cycle

MuhammadAsif1048

Coca Cola is currently in the maturity stage of its product life cycle. It has been over 130 years since Coca Cola was founded and it is now one of the most recognizable brands worldwide. Coca Cola uses both direct and indirect distribution strategies to get its products to customers. It promotes its products using both push and pull strategies, giving incentives to distributors and using advertising to encourage customers to ask for the brand. While still successful, the document provides some suggestions for improvements such as changing the taste, bottle design, or increasing distributors.

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The document provides a brand audit report for Coca-Cola from 2012. The report includes: 1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture. 2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis. 3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.

Brand concept maps

brandsynapse

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Sales and Distribution of Coca cola

SHAHBAAZ AHMED

The document provides information on the group members and Coca-Cola's operations in India. It details that Coca-Cola re-entered India in 1993 after a 16 year absence. It acquired Parle, India's leading soft drink brand at the time, as an entry strategy. The document also outlines Coca-Cola's mission, values, vision, products, sales promotion activities, segmentation and targeting approach, competitors, organizational structure, and manufacturing and distribution processes in India.

Marketing Mix of Coca Cola Bangladesh Ltd

rafsanxani

This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.

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