Traffic services have been traditionally offered using the RDS TMC broadcast method and more recently IP Traffic services have started to appear. With the arrival of digital radio in many European countries, the opportunity & challenge is to integrate these services into a holistic solution - 'Triple Play Traffic'

1. 1
Traffic and Mobility Service Update
Why hybrid connectivity is key for optimized traffic services

2. 2
What do Drivers Want in the Car?
Content is KING, but users don’t care how it gets to them
• Freedom to choose
• Smartphone connectivity
• Always on
• Free at point of use
• No setup/wires/safe

3. 3
What OEM’s need from travel services
• EASY integration
• SAFETY
• Thrilled CUSTOMERS
• COST EFFICIENCY
• Future proof, LIFETIME solutions

4. 4
Torn
Between
Two
Worlds
Torn
Between
Two
Worlds
RADIO MOBILE

5. 5
In the beginning …

6. 6
… there was the car

7. 7
… but Eve asked Adam which is better – yours or mine ?
• Interactive solution
with global availability
• Data rates vary
according to location
• Reception depends
on speed & location
GSM
• Standardized &
resource efficient
• International coverage
• Stable technology,
adapted to vehicle
• Reliable at all speeds
RADIO

8. 8
And they did agree – both were needed to be happy !
Fast, reliable, scalable,
cost-effective…
• Multimedia content
(DAB)
• One-to-many
• Always “on”
• No bandwidth
saturation
• Works at all speeds
Interactive, personal,
customisable…
• Any internet content
• Social & community
services
• Personalized data
delivery
• eCall
GSM RADIO
…vehicle services will go multi-channel

9. 9
First RDS-
TMC service
in France
with
Renault
First EU
Service with
BMW
Connected-
Drive
First Service
in Germany
- May 2013
V-Traffic – proven technology expertise
Confidential
DAB-TPEG CONNECTED-TPEG
RDS-TMC

10. 10
SAFETY
+
EVERYWHERE
PERSONALISED
+
INTERACTIVE
RICHNESS
+
CONTENT
V-Traffic – now bringing technologies together
Confidential
Optimising cost,
content and
performance
DAB-TPEG CONNECTED-TPEG
RDS-TMC

11. 11
Confidential
Hybrid connectivity use case #1
Best network always
Connected TPEG service
Coverage = on request
DAB TPEG Service
Coverage = National
DAB TPEG Service
Coverage = Regional

12. 12
Confidential
Hybrid connectivity use case #2
Richest content
Connected TPEG service
PKI, FPI
DAB TPEG Service
TEC, TFP, WEA

13. 13
RDS-TMC DAB-TPEG TPEG over IP
Delivery One-to-many One-to-many One-to-one
Informed road network ++ +++ +++
Service accessibility (network cov.) +++ +++ ++
Lifetime access   
Costs for user +++ +++ +
Cost for OEM +++ +++ +
Interactive   
Ease of use +++ +++ +
Anonymous   
Safe for driving +++ +++ +
Confidential
Getting the best of each technology

14. 14
Confidential
V-Traffic Pan-European RDS-TMC
19 countries covered :
Belgium, Bulgaria, Ireland, Finland, France, United
Kingdom, Greece, Croatia, Hungary, Italy,
Luxembourg, Norway, The Netherlands, Poland,
Portugal, Romania, Slovenia, Sweden, Turkey
Mediamobile & partners
Public services
+15 million licenses
already sold
Mediamobile and partners

15. 15
Confidential
V-Traffic DAB-TPEG service coverage
In service: Belgium, Germany, Luxemburg,
Netherlands, Norway
Launch in 2015: UK, Italy, Poland
On trial: France – Paris area, Sweden, Switzerland
Planned in 2016: Austria, Denmark
Mediamobile and partners
Coverage for more than
65% of most OEM’s
European volume sales

16. 16
Confidential
V-Traffic connected service coverage
20 countries covered in 2015:
Belgium, Bulgaria, Denmark, Ireland,
Finland, France, United Kingdom, Greece,
Croatia, Hungary, Italy, Luxembourg,
Norway, The Netherlands, Poland,
Portugal, Romania, Slovenia, Sweden,
Turkey.
Mediamobile and partners
Rolling out an Europe
wide connected service

17. 17
Traffic information in over 20 European
countries directly, through our partner
network including BeMobile, Infoblu,
Trafficmaster and TrafficNav.
Confidential
V-Traffic
Service coverage all technologies…
Real time services in all
OEM EU navigation
systems

18. 18
V-Traffic Events
Real-time and automated
identification of accidents,
congestions, road works, road
closures and other traffic events.
V-Traffic Speed Flow Information
Automated traffic surveillance
focused on congestions.
Touristic Events
Sporting events, concerts etc. that
may impact on traffic and parking
availability
Animal warnings
Alerts drivers to sections of road
which wild animals are likely to cross
Police check points
Fixed speed cameras, mobile police
check points. Sources are both
governmental and community
generated.
Historical & Predictive Traffic
Unique computational algorithms for
best forecasting of traffic. Predictions
generated by cross-referencing
different types of historical records.
Confidential
European Automotive Services
Traffic Services
Traffic –
yes please!

19. 19
Parking
Detailed parking information :
Geolocalisation, address, opening
hours, availability, price (hourly, 24h,
monthly fees) and accessibility
information.
Petrol price
Detailed information, including
geolocalisation, address, opening
hours, price, services and
accessibility information.
Webcams
Imagery or streaming video of road
surveillance web cameras.
Road tolls
Toll price information for major toll
roads, bridges and congestion zones,
Confidential
European Automotive Services
Dynamic Points of Interest
More than
just jams…

20. 20
Location based Road Weather alerts, adapted to local needs
Alerts for wind, rain, snow & slippery road conditions.
In collaboration with Météo France & Finnish Meteorological Institute.
Predictive road weather events
Alerts motorists about weather-related phenomena, during the upcoming hour.
Weather forecasts
Regional outlook giving morning/afternoon/evening/night forecasts.
Updated 4 times daily, on a rolling schedule.
Confidential
European Automotive Services
Weather Services
Weather
info too !

21. andrew.nash@mediamobile.com
+33 6 73 64 83 70 www.v-traffic.com