Scoopshot is a mobile application and online media store that allows users to crowdsource photos from amateur photographers around the world on demand. Photographers in the Scoopshot network of over 345,000 users can be tasked with assignments like documenting potholes or photographing wedding cakes. Scoopshot's clients, which include over 60 media companies, are able to get user-generated content for their stories and marketing campaigns within 10 minutes. User-generated content from sources like Scoopshot increases trust in brands and drives higher conversion rates compared to stock photos or traditional media.

1. Stock foto 2.0 of
Engagement 2 0?
dot
Eric Siereveld
Vice President
Scoopshot

2. YOUR INSTANT ACCESS TO MOBILE PHOTOGRAPHERS

3. SO WHAT IS SCOOPSHOT?
Free mobile application & On-line Media Store

6. They are there at the right
time

7. They always have a camera
7

8. SEND THEM TASKS

9. Ja!

10. Metronieuws

11. ASESS IMAGE AUTHENTICITY IN SECOND

12. FROM CONCEPT 2 CONTENT IN < 10
MINUTES

13. Misset horeca
Boerderij
Logistiek

14. “MOST ANNOYING POTHOLES”
600 photos in 12 hours with GPS data
© P2S Media
14

15. Today I quit smoking

16. 600 cake photos for a wedding
article
The Daily Meal
Wedding Cakes

17. CONTENT WITH A STORY

18. Stock foto 2.0

19. 60+ media customers already use
Scoopshot in 20 countries

20. WERKT HET?
Ja!
Niet overal…
Ons huidige publiek heeft hier geen behoefte aan
We gaan echt geen geld betalen aan die lezers
Wij krijgen al foto’s binnen
We hebben hier niks met lezersfoto’s
We hebben hier eigenlijk ook niks met lezers…
Dat internet zakt wel weer in, en print gaat weer groeien
Engagement is niks voor ons
Wij bepalen zelf wel hoe de krant er uit moet zien, niet de lezer

22. CONTENT FOR YOUR CONTENT MARKETING
UW MERK
HIER !

24. 58% do not trust the brand
50% act

25. 84% trust their friends
84% act

26. 3x – 9x higher conversion with content
Unique content

27. THE CROWD
345,000 mobile photographers at your fingertips
69827
38773
38221
16946
16225
14911
13872
12545
10239
9212
8963
8527
8288
8098
7725

28. Engagement:
Your Heineken moment
795 photos

29. Heineken moment
29

30. Engagement:
Prettiest smile in Sweden
City Dental
© PS2 Media Group Inc. 2013

31. Content Marketing:
Blog
Lumia 1020 launch
Dim-light photos

32. Lumia 1020

33. Content Marketing:
Oxfam/Coldplay
“Scoopshot helped
us source
thousands of
images from people
we otherwise might
not have reached.
Their support for
our project was
superb, and their
reach among
creative users is a
great resource to
tap into.”
33

34. Consumer Insight:
Vogel’s
How do you use iPad at home?
© PS2 Media Group Inc. 2013

35. Content
Channel:
Gannett – USA
Today
Fully branded UGC feed for
High School Sports content

37. Stock foto 2.0 of
Engagement 2 0?
dot

38. Dank voor uw aandacht!
www.scoopshot.com

40. REWARD & PARTICIPATE

41. AD.nl News covered in 6 minutes
41

42. Where do You Get Your Content?
Aggregate from others?
Use Stock Photos?
Or be the source of Great Content Yourself?
(Be Aggregated?)

43. Use Authentic
User Generated Content
Increase Trust
Gain Awareness
Gain Advocates
Increase Conversions
Increase Shares

44. Marketing Impact
Engage
UGC
Doubt
Trust
SoMe
Traditional
Passive