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  • [Ian] Here’s another example of that principle from Dolls Kill, who pairs their customer photos with large, high quality product photos.
  • Sxsw preview excerpt

    1. 1. SXSW: Visual Commerce Impact
    2. 2. 2/ 1/ 3/ WHAT we’re seeing WHY it matters WHAT’s working HOW to succeed4/ 3/ 2/ 1/
    3. 3. Social. Smart. Connected. Early brands focused on engagement. THE SWELL
    4. 4. The most authentic, compelling and abundant brand assets available. How to harness the entire wave? THE WAVE’S TRUE VALUE CC photo credit: Scottish Government
    5. 5. Brands miss out on the wave’s true value. STILL SKIMMING THE SURFACE
    6. 6. Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement. Visual potential is in our pockets – and it’s changing digital design.
    7. 7. 880 billion photos will be taken in 2014. THE BIG PICTURE Source: Yahoo
    8. 8. 63% agree: customer photos are more trustworthy than brand photos. VISUALIZE THE TRUST GAP
    9. 9. #top5photos
    10. 10. Client: Texas Tourism User: whitneyredman Top Converter # 5
    11. 11. #placement #shoppability #promotion 3 VISUAL COMMERCE IMPERATIVES
    12. 12. Dolls Kill: Large, HQ photos
    13. 13. Pura Vida: Pairing
    14. 14. Which photos will yield the highest conversion rates? Photorank predictions
    15. 15. Photorank predictions Dyson Drury Inn 15
    16. 16. #thankyou Amy Lanigan V.P. Client Strategy, Fluid 16 Ian Greenleigh Director of Marketing, Olapic @be3d @lanigan

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