The document is a questionnaire for a target audience of a horror film, asking for demographic information like gender and age. It also asks about preferences in genres of film, whether they prefer true stories or fiction in horror, who they watch horror films with, their favorite and least favorite horror films and elements they find effective in trailers. It concludes with questions about how they find out about horror films and if they use websites or read magazines related to films.

1. Target audience questionnaire.
Gender?
Male [ ] Female [ ]
What is your age?
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Preferred genre of film?
Horror [ ] Sci-fi [ ] Action [ ] Thriller [ ] Other [ ]
If other please state?
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Do you prefer horror films to be based on true stories or fiction?
True stories [ ] Fiction [ ]
Please state why?
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When watching a horror, would you watch it with mostly male friends or
female?
Male [ ] Female [ ]
What is your least favourite horror film and why?
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What is your favourite horror film and why?
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What do you find most efficient in a horror trailer and why? E.G (music,
characters, props)
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In a horror do you prefer cliff hangers or unexpected twists and why?
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2. How do you find out about horror films? E.G (T.V, media website)
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Do you use media websites such as YouTube, Facebook and twitter to view
trailers and other promotional parts of products?
Yes [ ] No [ ]
Do you buy/read film magazines?
Yes [ ] No [ ]
If so which film magazine?
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Who is your favourite horror film director and which film they directed?
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