Media Today - Spring 2016
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Americans are consuming over 9 hours of media per day on average, with trends showing increasing usage of digital platforms like social media, streaming services, and mobile devices. Screen time has risen significantly in recent years across all age groups. The proliferation of always-on connectivity through smartphones and tablets has transformed media consumption habits.
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- 1. MEDIA TODAY What are you consuming?
- 20. TRENDS
Editor's Notes
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- always a difference between active and passive watching a companion medium