How long did it take Americans to adopt electricity, the telephone, radio, television and other media?

1. at one time it was
“new media”

2. DO YOU KNOW HOW
QUICKLY THE
FOLLOWING
TECHNOLOGIES WERE
ADOPTED?
(HOW MANY YEARS FROM
AVAILABILITY TO 25%
ADOPTION)
(HOW MANY YEARS FROM
AVAILABILITY TO 25%
ADOPTION)
(HOW MANY YEARS FROM
AVAILABILITY TO 25%

3. how many years for 25%
to adopt ...

4. Electricity

5. 46

6. available - 1873
25% adoption - 1919
25% adoption - 1919

7. What about ...

9. 35

10. available - 1876
25% adoption - 1911
25% adoption - 1911

11. Longer or shorter for ...

12. Text
RADIO

13. 31

14. First station licensed in 1920

15. how many years for 25%
to adopt ...

16. Text
TV

17. 26

19. moving on to a more
recent technology ...

20. Text
PERSONAL COMPUTERS

21. 16

22. available - 1975
25% adoption - 1991
25% adoption - 1991

23. YOU MAY
REMEMBER ...

24. Text
THE FIRST
MOBILE
PHONE
WITH
INVENTOR
MARTIN
COOPER

25. 13

26. available - 1983
25% adoption - 1996
25% adoption - 1996

27. how MANY YEARS for
25% to adopt ...

28. THE WEB

29. 7

30. available - 1991
25% adoption - 1998
25% adoption - 1998

31. AND NOW CONSIDER
THE First weekend sales
of ...

32. THE IPHONE 5C AND 5S

34. IF YOU WOULD LIKE TO
LEARN MORE ABOUT
HOW AND WHY
TECHNOLOGY IS
ADOPTED BY USERS,
YOU WILL WANT TO
STUDY ...

35. Text
EV

36. pew research center
chart of the day
march 14, 2014
march 14, 2014
march 14, 2014
march 14, 2014
march 14, 2014

38. let’s look at a few
strategies used to introduce
a new technology ...

39. Announce the new technology at a splashy event.
The introduction of Television at the 1939 New York World’s
Fair: TV at World’s Fair

40. Create instructional videos to explain how it works.
The introduction of the Dial Telephone: Dial Phones

41. Here’s a fact that may surprise you.
The idea of FaceTime has been around long before the iPhone.
AT&T introduced the Picturephone in ...

42. 1970