1. :: media studies :: lecture #06 twitter: @wowoxarc kuntoadi@gmail.com or kuntoadi@unpad.ac.id
2. Hegemony Hegemoni= dominasi dominasitidakbersifatrepresifdantidakhanyadalamlingkupekonomipolitik melibatkanpersetujuandari yang didominasi membuatnyamenjadi ‘alamiah’ dan ‘begituadanya’
3. intellectuals intelektualadalah yang membentukpersetujuan intelektualorganik: intelektual yang memilikiakarkuatdimasyarakat, berusahamenghubungkanmanusiadenganpengalamanketertindasanmereka intelektualtradisional: intelektualdalambirokrasi, teknokrasidan agama yang tercerabutdarimasalahdimasyarakatnya
4. consent and hegemony Consent must be constantly won and rewon, for people's material social experience constantly reminds them of the disadvantages of subordination and thus poses a threat to the dominant class... Hegemony... posits a constant contradiction between ideology and the social experience of the subordinate that makes this interface into an inevitable site of ideological struggle' (Fiske 1992: 291).
6. media and hegemony media menjaditempatpertarunganideologisuntukmemenangkanpersetujuan world view danbahasa/representasi makrodanmikro historisdansekarang
7. critical discourse analysis is a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced, and resisted by text and talk in the social and political context. With such dissident research, critical discourse analysts take explicit position, and thus want to understand, expose, and ultimately resist social inequality.
8. discourse/wacana (Latin discursus, meaning "running to and from") generally refers to "written or spoken communication or debate A generalization of the concept of conversation to all modalities and contexts. The totality of codified linguistic usages attached to a given type of social practice. From a sociological standpoint, discourse is defined as any practice by which individuals imbue reality with meaning a formalized way of thinking that can be manifested through language, a social boundary defining what can be said about a specific topic a discourse constitutes sequences of such relations to objects, subjects and other statements formed by discursive formation
15. analisisideologi kategori telah tersedia bagi kategori penandaan (contoh: warna, tekstur, ukuran dan posisi) kategori untuk kritik telah tersedia (contoh: ideologi gender, ras, kelas) membutuhkan teori untuk menjelaskan ideologi (teori psikoanalisis, marxist-kritis) tujuan analisisnya adalah untuk menyingkap ideologi dibalik iklan, penjelasan bagaimana ideologi itu bekerja telah disediakan oleh teori
