The document provides information about three British television networks - ITV, BBC, and E4. ITV is a commercial network that operates regional services and shares programming. BBC targets those aged 16-34 with innovative content. E4 is a Channel 4 companion aimed at ages 15-35 that airs American imports and British shows like Skins and The Inbetweeners.

1. MEDIA STUDIES
Research

2. ITV

ITV is a commercial public service TV network in the United Kingdom.

It was launched in 1955 as Independent Television.

ITV is a network of television channels that operate regional television
services as well as sharing programmes between each other to be displayed
on the entire network.
http://en.wikipedia.org/wiki/ITV_Digital_Channels_Ltd

3. ITV : AUDIENCE

Demographic

Gender - Female

Age – 18+

Occupation – Housewife, Student

Income – Minimum wage and above

Marital Status – Married

Children – Possibly

Psychographic
Interests – Interested

in TV soaps

4. ITV : DRAMAS
Downton Abbey
Trailer
http://www.youtube.com/watch?v=WJ6iU7p8uJ0
Press Release
http://www.itv.com/presscentre/press-releases/itv-commissions-fifth-seriesdownton-abbey
Coronation Street
Press Release
http://www.itv.com/presscentre/ep8059week7/coronation-street
Wire In The Blood
Press Release
http://www.thefutoncritic.com/news/2008/02/14/bbc-america-co-productionwire-in-the-blood-returns-for-a-fifth-us-premiere-season26694/20080214bbca01/

5. 
BBC (British Broadcasting Corporation) is a British public service
broadcasting statutory corporation.

Its main responsibility is to provide impartial public service broadcasting in the
United Kingdom, the Channel Islands, and the Isle of Man.

The channel's target audience includes those in the 16–34 year old age
group, and has the purpose of providing "innovative" content to younger
audiences, focusing on new talent and new technologies.

BBC Three has a unique 60 Seconds format for its news bulletins. This was
adopted so that operation of the channel could be completely automated,
without the complication of dealing with variable length live news broadcasts.

6. BBC3 : AUDIENCE

Demographic

Gender – Males and Females

Age

Occupation – Student - Employed

Income – Minimum Wage

Marital Status – Single - Married

Children – Possibly

Psychographic

Interests – New talent and technology
–
16 - 34

7. BBC : DRAMAS
Eastenders
Press release
http://www.bbc.co.uk/pressoffice/pressreleases/catego
ry/eastenders_index.shtml
Being Human
Press release
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2008/02_february/08/hum
an.shtml

8. 
E4 is a British digital television channel, launched as a pay-TV companion
to Channel 4 on 18 January 2001.

The "E" stands for entertainment, and the channel is mainly aimed at the
lucrative 15–35 age group.

Programming includes U.S. imports such as

The Cleveland Show, The O.C., What About Brian?, Desperate
Housewives, How I Met Your Mother, 90210, One Tree Hill, Ugly
Betty, Scrubs, Rules of Engagement, The Big Bang Theory, 2 Broke
Girls, Revenge, and formerly Friends.

Other programming includes British shows such as Misfits, The Ricky Gervais
Show, Shameless, Skins, The Inbetweeners, Made in Chelsea, and My Mad
Fat Diary.

9. E4 : AUDIENCE

Demographic

Gender – Males and Females

Age – 15 - 34

Occupation – Student - Employed

Income – Minimum Wage

Marital Status – Single - Married

Children – Possibly

Psychographic

Interests – American TV shows

10. E4 : DRAMAS
Misfits
Press release
http://www.channel4.com/info/press/programme-information/misfits-s3
Skins
Youngers