2. ITV
"WHERE DRAMA/LAUGHTER/LIFE/NEWS LIVES"
ITV’s main programmes that they air include: ‘This Morning’, ‘The
X Factor’, ‘Coronation Street’, ‘Emmerdale’ ‘Dancing On Ice’ and
‘Britain's Got Talent’.
By broadcasting these programmes ITV applies itself to a large
range of audiences making it one of the main broadcasters in the
UK.
3. ITV
TV applies itself to a large range of audiences ranging from 16 to 80.
ITV is broadcasted to suit such a large audience as it broadcasts
shows that bounds from ‘Britain's Got Talent’ to ‘Downtown Abbey.’
ere is a press release for Britians Got Talent
ttp://www.ukpressreleases.co.uk/Britains-Got-Talent-Bettingextravaganza-expected~123.htm
4. BBC3
he channel's target audience includes those in the 16–34 year old age
group. The channel is on-air from 19:00 to around 05:00 each night.
BC3 covers all genres, from current affairs, to drama, to comedy to
animation.
ere is a press release for Russell Howards Good News
ttp://www.bbc.co.uk/pressoffice/pressreleases/stories/2010/02_februar
5. E4
he "E" stands for entertainment, and the channel is mainly aimed at
the lucrative 15–35 age group.
rogramming includes U.S. imports such as Desperate Housewives, How I
Met Your Mother,90210, Ugly Betty, Scrubs, The Big Bang Theory, and
formerly Friends. Other programming includes British shows such as Misfits, The
Ricky Gervais Show, Shameless, Hollyoaks, Skins, The Inbetweeners, Made in
Chelsea, and My Mad Fat Diary.
6. DEMOGRAPHICS AND
PSYCHOGRAPHICS
emographics: Measurable characteristics of media consumers such
as age, gender, race, education and income level.
sychographics: A more sophisticated form of demographics that
includes information about the psychological and sociological
characteristics of media consumers such as attitudes, values,
emotional responses and ideological beliefs.
7. DEMOGRAPHICS AND
PSYCHOGRAPHICS
emographics: Measurable characteristics of media consumers such
as age, gender, race, education and income level.
sychographics: A more sophisticated form of demographics that
includes information about the psychological and sociological
characteristics of media consumers such as attitudes, values,
emotional responses and ideological beliefs.
