The Media Specialist is responsible for managing media strategy and relations, developing advertising campaigns, tracking and reporting results, and selecting media channels. Key responsibilities include developing a comprehensive media strategy and plan, implementing the media plan, managing budgets, evaluating new media technologies, organizing marketing materials for tradeshows, measuring and reporting on campaign results, and supervising media documents. The role requires a business degree, 5 years of media relations experience, experience managing online and offline media campaigns, and strong communication and computer skills.

1. Media Specialist Job Description
Position Overview
Reporting the VP Marketing, the Media Specialist is responsible for managing media
strategy and relations. Additional responsibilities include: planning, writing, and distributing
press releases; development of online/offline advertising campaigns; tracking, measuring,
and reporting campaign results; and selecting media channels.
Responsibilities
 Develop a comprehensive media relation’s strategy and media plan.
 Implement media plan with assistance of project managers/stakeholders.
 Manage budget for advertising, PR, and other media related process.
 Evaluate new media technologies such as blogs, RSS, video, webcasts etc.
 Organize marketing materials and logistics for industry tradeshows
 Be accountable for measuring and reporting on campaign results.
 Supervise, design, author and/or edit, all media documents.
 Perform market targeting to determine optimal media placements.
 Present all media documents to VP Marketing for final approval.
 Manage scheduling, posting, and tracking of advertisements.
 Compile bi-weekly status report of media placement results.
 Lead bi-weekly media meetings and provide insights into bi-weekly results.
 Select appropriate PR tools/services and build network of relevant journalists.
 Identify channels for online/offline media placements and advertisements.
 Maintain knowledge of media trends, developments and best practices.
Job Requirements
 University degree or college diploma in business or a related field
 Minimum of 5 years experience in a media relations capacity

2.  Experience purchasing and managing a variety of online/offline media campaigns
with various cost structures such as cost per click, cost per ad, etc
 Knowledge of interactive and offline marketing concepts and practices
 Ability to develop strong relationships with relevant industry journalists
 Exception written and verbal communication skills
 Able to compile and analyze performance data to develop metrics that support
decision-making for subsequent campaigns
 Solid business acumen, management, and problem-solving skills
 Entrepreneurial spirit and driven to succeed
 Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
 Effective time management, organization, and leadership skills