This document provides product specifications, market research, target audience details, and survey results for a new streaming device called Clarity. The specifications show that Clarity will be available in different shapes, have 500GB memory, and connect to various devices through WiFi, Bluetooth, and apps. Market research finds Clarity exceeds competitors by replacing subscription boxes and adding extras like Bluetooth. The target audience is teenagers, university students, workers, and middle/upper class individuals. Survey results show over half of respondents use Sky and most record shows, indicating a demand for Clarity's recording functionality. Respondents also prefer streaming to devices and a simple generic shape for the product. Pricing responses were split between £20-25 and £

3. PRODUCT SPECIFICATIONS
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Sleek and Smooth
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Cube, Sphere or Pyramid Options available
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Rotocast to keep cost low
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500GB memory
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WIFI Receiver
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Bluetooth Device
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PC, Mac, Xbox, PlayStation and Smartphones
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Controlled Via Computer or Smartphone App
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Generates income through packages when originally bought such as
freeview, sky sports and movies.
USPFuture!
Technical Advanced
Patented Technology
The

4. MARKET RESEARCH
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Exceeds any Competitors on the Market
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Replaces Boxes, No Subscription Necessary
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Closest Match- Scart Connected to Flash memory stick
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Clarity’s added extras of Bluetooth and WIFI blows it out of the water
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Stream based no need for Aerials

5. TARGET AUDIENCE
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Teenage Sector
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University Students that cant afford subscriptions
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Record and Stream onto any device
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Also aimed at workers who are out of the house a lot and prone to
forget to record what they want to
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Using the app, it takes seconds to set up a recording
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Working Class and Upper Middle Class

6. RESEARCH
Before creating my presentation, I researched online to find similar
products, which their functions could be competition for my Clarity product.
When looking I discovered a low tech memory stick connected up to a scart
lead which would be directly recorded onto. Also Apple TV came up with the
ability to stream TV shows and movies purchased through iTunes.
As part of my research, I hosted a beta of my presentation to a few class
members in order to get feedback on my product and answer any questions
that came up which I can make sure are answered in the final presentation.
They were also in my target audience range meaning I was pitching to a few
who the product is aimed to appeal to.
I also created a questionnaire to send out to a variety of people to gain an
understanding what a public reaction to my product would be like and if it
would be successful or not. Following this I will analyse the results, which
will give me a better judgement on my product and to cater it to the results
that I retrieve.
https://docs.google.com/forms/d/11vHLztZ6cGcAdNcXlbh3eTVAflpa9AHJELDFZoKyG9E/viewform

7. SURVEY SUMMARY
When looking at my
research, it has been revealed
that over half the subjects use
sky as their main viewing of
TV. I can imagine this is due to
the ability to record TV shows
which is a main function of
what my product is aiming to
be. This will help me to narrow
down what channels I could
possibly include the recording
of on Clarity.

8. SURVEY SUMMARY
These results helped me
to determine whether it
was worth to create a
product that gives the
user a chance record but
it proves to be of use
with 79% saying that
they do record shows.
Also a high percentage
of the people I asked like
the idea of being able to
stream their shows to
their devices which is
essential selling point to
my product.

9. SURVEY SUMMARY
People would also rather it being the
simple generic shape rather than
making a design that stands out and
makes a point of itself.
The results of pricing was also quite
an interesting result. The
percentages are tied with 24% opting
to pay £20-£25 and 24% willing to pay
between £44-£49. This shocked me
as I thought most people would
choose just the lowest price possible
but it seems that people will pay the
price for a top quality product.