This document contains a student's analysis of three advertisements. The first advertisement promotes Noah's frozen drinks and uses the phrase "Buy One Get One Free" in big letters. The second advocates buying American-made products by claiming they are better and safer without evidence. It uses a blue background to convey positive messages. The third advertises a new electric vehicle, claiming it can cut gas costs by 60% as shown in green letters to highlight environmental benefits, but may mislead people into thinking it burns water rather than using complex chemical terms.

1. Media and Culture: Advertisement Project Kai Hondo

2. Advertisement 1 1. This ad advertises NOAH’S frozen drink. 2a. Bribery 2b. On the ad, it says “BUY ONE frozen drink GET ONE FREE” 3. The ad shows profit of buying NOAH’S frozen drink to convince us.

3. Advertisement 1 4. The word “Free” on the ad is used biggest font = people can catch the word easily. 5a. Show strawberry and chocolate to tell the flavor of the drinks easily. 5b. Usually, people do not drink two frozen drinks at same time. Maybe people do not want free drink because they already have one.

4. Advertisement 2 1. This ad advertises recommendation of buying American products. 2a. Patriotism and Unfinished claim 2b. The ad recommends buying American Products to help economy in US. Also, the ad says “They Are Better And Safer.” but does not have any evidence in the ad. 3. The ad gives recommendation of buying domestic products. Not another country’s products.

5. Advertisement 2 4. The back ground of the ad is blue. Blue symbolizes trust, loyalty, wisdom, and intelligence which are all about positive things. 5a. The ad tells what it want to say with short words. 5b. People might think that all American products are better and safer than other country’s products.

6. Advertisement 3 1. This ad advertises new eco-car. 2a. Fact and figure 2b. On the ad, it says “Cut your gas costs by 60%!” 3. The ad shows the performance of new eco-car. 4. The words “60%!” is painted by green color which shows a color of nature. The ad uses green to show the new eco-car helps reducing greenhouse gas.

7. Advertisement 3 4. The words “60%!” is painted by green color which shows a color of nature. The ad uses green to show the new eco-car helps reducing greenhouse gas. 5a. Actually, the new eco-car does not burn water but this ad uses “water” to people click the ad lightly. If it uses difficult chemical words, people may not click it. 5b. In fact, the new eco-car does not burn water. People may mislead about it.