The document provides information about the All Star Weekend Hair Show taking place in Houston, Texas on February 15-16, 2013 during the NBA All Star Weekend. An estimated 200,000 fans are expected to attend the three-day NBA events. The hair show will be held at two popular malls and feature styles, products, techniques and celebrity guests. Gold level sponsors will receive prominent branding and promotions starting at $20,000, with additional sponsorships available at negotiable prices.