Poster Research and
Analysis


           By Deborah
           Fakehinde
The colour scheme of
                                     The tagline
the poster is mainly blue
                                     instantly gives the
and black which
                                     readers the readers
completely contrasts and
                                     an insight into the
compliments each other
                                     film.
as blue connotes peace          Batman the hero
and black is connotes           stands as the central
destruction and disorder        protagonist; standing in
which is highlighted by         his very famous suit.
the picture and the
The image displayed of
tagline.                            The illustration of
the total destruction of a          the actors in the
burning building with               film gives the
batman as the central               readers a sense of
image depicts the                   excitement to
traditional scenario of the         wanting to see their
super hero that has come            favourite actors.
to save the day. The
                              The title which has be in
batman logo also
                              crested with the logo of
displayed upon the
                              batman. The title and logo
burning building could
                              used together both
show either the
                              compliment the mystery of
destruction of the
                              knowing who batman really
superhero or the
                              is and also whether he really
comeback. Which leads
Thereaders into in the        is a superhero or a
the description
small print illustrates all   superhero gone bad.
suspense.
if the characters that are
involved including the        The Coming debut of the film
production showing the        is given but not completely
sign of recognition to all    leaving the readers in
who were involved.            suspense of when the film will
The background being
•    The central             white completely makes
    image is one of the      all the attraction be
    main characters in       shown to the main
    film. Showing the        central image.
    main character           Furthermore the use of
    also gives the           sparkle in the mist of the
    readers a sense of       image gives the
    excitement to go         highlight of the fairy tale.
    and watch the film.
•   The expression           •    The famous bad
    that is shown on              apple which is
    the characters face           significantly
    is quite incising.            highlighted in this
    Which instantly               poster to illustrate
    attracts the readers          how they are
    to her face.                  sticking with the
                                  similar themes and
                                  conventions of the
The tagline used
                                  traditional fairy tale.
shows towards the          The main title also
readers how the            illustrates the traditional
famous fairy tale has      use of the story using
beendebut date
The adapted.               “Mirror Mirror”. The Font
highlights when the        used in the poster has
film will come out         been traditionally used
telling the readers to     throughout many fairy
be ready to see it. And    tales showing the
also that they should      continuation of using the
put in their diaries so    conventions. Also
they can remember.         highlighting that the film is
The display of the actors
The background gives the         in the poster shows how
readers into a insight into      they are all important in
the film with the display of     the film. The image of the
the castle and the use of        huntsman shows exact
the crows overshadowing          what he stand for as the
the castle. Detailing how        huntsman's is known in
death and destruction has        fairy tales for rescuing the
overcome the kingdom.            damsel . However as
                                 seem Snow White is not a
                                 damsel as she is a
The use of hint telling the
                                 countertype dressed as a
audience about the
                                 warrior.
producer. Gives the
                                 And typically the witch is
readers and the potential
                                 the main emblem of the
film goers that the film is
                                 poster. Her dressing
as good as Alice in
                                 shows that she has
wonderland because of
                                 become like a crow with
the Producer.
                                 the mise en scene using
                                 the crows which represent
                                 death to surround her.
The title illustration in gold   Implicating she is a witch
goes back to the fairytale of    that kills for what she
how it is displayed as           desires.
shown in Mirror Mirror. The
knife that separates the title
presents how the fairy tale      The credits which are
is very different from the       given at the bottom to
children version of Snow         recognize the actors
White.                           and all of the
                                 production crew which
                                 the readers may know.
In many Horror and thriller films the illustration of the title is very important aside from
the main picture. The title font and illustration „House of Wax‟ gives away the genre of
the film which is a thriller/ horror. The use of the two different colours and the effect of 3D
to highlight title the film makes the title stand out even more.

Poster Analysis

  • 1.
    Poster Research and Analysis By Deborah Fakehinde
  • 2.
    The colour schemeof The tagline the poster is mainly blue instantly gives the and black which readers the readers completely contrasts and an insight into the compliments each other film. as blue connotes peace Batman the hero and black is connotes stands as the central destruction and disorder protagonist; standing in which is highlighted by his very famous suit. the picture and the The image displayed of tagline. The illustration of the total destruction of a the actors in the burning building with film gives the batman as the central readers a sense of image depicts the excitement to traditional scenario of the wanting to see their super hero that has come favourite actors. to save the day. The The title which has be in batman logo also crested with the logo of displayed upon the batman. The title and logo burning building could used together both show either the compliment the mystery of destruction of the knowing who batman really superhero or the is and also whether he really comeback. Which leads Thereaders into in the is a superhero or a the description small print illustrates all superhero gone bad. suspense. if the characters that are involved including the The Coming debut of the film production showing the is given but not completely sign of recognition to all leaving the readers in who were involved. suspense of when the film will
  • 3.
    The background being • The central white completely makes image is one of the all the attraction be main characters in shown to the main film. Showing the central image. main character Furthermore the use of also gives the sparkle in the mist of the readers a sense of image gives the excitement to go highlight of the fairy tale. and watch the film. • The expression • The famous bad that is shown on apple which is the characters face significantly is quite incising. highlighted in this Which instantly poster to illustrate attracts the readers how they are to her face. sticking with the similar themes and conventions of the The tagline used traditional fairy tale. shows towards the The main title also readers how the illustrates the traditional famous fairy tale has use of the story using beendebut date The adapted. “Mirror Mirror”. The Font highlights when the used in the poster has film will come out been traditionally used telling the readers to throughout many fairy be ready to see it. And tales showing the also that they should continuation of using the put in their diaries so conventions. Also they can remember. highlighting that the film is
  • 4.
    The display ofthe actors The background gives the in the poster shows how readers into a insight into they are all important in the film with the display of the film. The image of the the castle and the use of huntsman shows exact the crows overshadowing what he stand for as the the castle. Detailing how huntsman's is known in death and destruction has fairy tales for rescuing the overcome the kingdom. damsel . However as seem Snow White is not a damsel as she is a The use of hint telling the countertype dressed as a audience about the warrior. producer. Gives the And typically the witch is readers and the potential the main emblem of the film goers that the film is poster. Her dressing as good as Alice in shows that she has wonderland because of become like a crow with the Producer. the mise en scene using the crows which represent death to surround her. The title illustration in gold Implicating she is a witch goes back to the fairytale of that kills for what she how it is displayed as desires. shown in Mirror Mirror. The knife that separates the title presents how the fairy tale The credits which are is very different from the given at the bottom to children version of Snow recognize the actors White. and all of the production crew which the readers may know.
  • 5.
    In many Horrorand thriller films the illustration of the title is very important aside from the main picture. The title font and illustration „House of Wax‟ gives away the genre of the film which is a thriller/ horror. The use of the two different colours and the effect of 3D to highlight title the film makes the title stand out even more.