Va$htie Kola is a New York-based director, filmmaker, and creative consultant known for challenging gender and beauty norms. As the first woman to design a Jordan brand sneaker, she has collaborated with major brands and revitalized nightlife through her DJing and parties. Additionally, she has directed music videos for various artists and commercial campaigns, showcasing her multifaceted talents in the creative industry.

1. Backgrounder
For Immediate Release
December 10, 2015
For more information,
Contact Melinda Gonzalez at
((407) 444-6794 work
(407) 777-7657 mobile
mgonzalez@mehsani.com
Vashtie Kola “Va$htie”
Vashtie Kola “Va$htie” is a New York based director, filmmaker, artist, designer,
creative consultant and DJ. She grew up in Albany, New York as a first generation
American of Trinidadian heritage. She is also a graduate of the School of Visual Arts
where she studied film.
Va$htie’s stylistic approach challenges the boundaries of gender, beauty and
individuality. It is why Time Out New York once named her “Most Stylish New Yorker.”
Her designs have served as a platform for partnerships with well-known brands. In 2010,
Va$htie became the first woman to design a Jordan brand sneaker in an empowering
campaign oriented toward girls, featuring the tagline “sometimes the king is a woman.”
Va$htie has collaborated with Beats by Dre and has served as a creative director
for Billionaire Boys Club/Ice Cream for their Ice Cream girl brand.
Her passion for music and DJing has helped her organize “1992” parties that have
taken part in revitalizing New York’s nightlife. The party has also been produced in
Miami, Paris and Amsterdam.
When she isn’t behind DJ boards, Va$htie has found herself behind the camera.
She has directed music videos for Justin Bieber “One Time”, Joey Bada$$ “Waves”,
Solange, Jadakiss and more. She has also directed the commercial campaigns for the
Pepsi Refresh Program that starred Will.i.am and featured LMFAO, which aired at the
2009 MTV Video Music Awards.
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