AVMG Travel is a luxury travel company founded by Cheryl Robinson-Benion that offers group trips linked to fundraising as well as cruise and vacation packages. The founder was inspired to start the company after having a perfect experience on a popular cruise in 2003 where she felt it was personally catered to her. She now shares travel facts and experiences on social media sites like Facebook and Twitter to give others the same experience. The proposal recommends focusing on building the Facebook page through giveaways and advertising, using Pinterest marketing with a new travel board, giving client gifts from vendors, and offering gift cards to those who recommend new booking clients.

1. AVMG TRAVEL
PROPOSAL
Saidah Benion
Social Media Coordinator

2. Overview
Founder, Cheryl Robinson-Benion, AVMG Travel is the pursuit that provides both value and
pleasure that brings one moments away AVMG Travel's emphasis is on group travel linked with
fundraising. Cruises and leisure vacation packages are also a part of its niche.
The founder Mrs. Benion, became interested in luxury travel in the year 2003 when she went on
a popular cruise. She explained to me how each and every experience she had was perfect. It
seemed like it was personally just for her even though there were several thousand other
participants on the ship. Ever since that rendezvous she now wants everyone to have that very
same experience.
She is visible on multiple social media sites such as, Facebook and Twitter sharing fun facts
about travel as well her clients and her very own trips.

3. Overview Analytics

4. Demographics

5. Post Traffic

6. Recommendations
Take the time to reflect on past experiences
Create a vision
Write for the readers and skimmers

7. Talk to your audience
Pinterest

8. I want to make you feel special
1. Continue to build up Facebook
a. Giveaway for liking
b. Facebook advertising Pinterest
2. Pinterest marketing using new travel board

9. I want to make you feel special
3. Give client gift from vendors
4.Give someone who recommends a client who books and pays for a package receives an
Amazon gift card

10. Summary
Overall Goal:
To increase traffic
Bulild Clientele