The document discusses the importance of media literacy education for children and teenagers, highlighting the need for self-determined and socially responsible media use. It emphasizes the role of media competence in social development and the educational strategies employed in kindergartens to enhance media skills. Furthermore, it showcases various media projects, such as photo and audio activities, that allow children to engage creatively and communicate effectively through media.

1. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Media Literacy Training at JFF –
Keeping an Eye on all Age Groups
Susanne Eggert

2. Medienpädagogik in Forschung und Praxis WWW.JFF.DE 2
JFF – Institute for Media Research and Media
Education
• Since 1949
• Promoting media competence
• Combining empirical research and
educational practice

3. Medienpädagogik in Forschung und Praxis WWW.JFF.DE 3
STRENGTHEN YOUNG PEOPLE TO
MAKE USE OF THE MEDIA IN A
SELF-DETERMINED AND SOCIALLY
RESPONSIBLE WAY.
MEDIA COMPETENCE

4. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
MEDIA LITERACY
Preparing children and teenagers for a
competent use of media
Improving media literacy,
empowering young people
to participate
Media as an integrated and
constitutive part of everyday life
Communicative competence as valuable resource for developing society

5. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Communicative competence as valuable resource for developing society
MEDIA LITERACY
Preparing children and teenagers for a
competent use of media
» Mental age
» Developmental topics
» Gender
» Interests
CHILD
TEENAGER
» Preferences
» Focus of action
» Functions
CONVERGENT
MEDIA WORLD
» Family
» Peergroup
» (Youth) club
» Kindergarten/school
» …
SOCIAL
ENVIRONMENT
KNOWLEDGE ACTION REFLECTION
ORIENTATION
PARTICIPATION
OWN POSITION
SOCIETY

6. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Media Competence …
Challenges
reflexive… to be able to use media in a self-determined, critical-reflexive
and enjoyable way

7. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Media Competence …
Challenges
… to be able to comprehend media developments,
reflect them in a critical way and assess them

8. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Media Competence …
Challenges
medium
work!
… to be able to use media in an active and creative way as medium
for communication. The royal road is active practical media work!

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Media Literacy Education – a Task for Kindergarten?
"Children spend too much
time with media. As a
consequence kindergarten
should be a media-free zone."
"Media education is part of
parental education. There are
enough other pedagogical tasks
for institutions like kindergarten
and nursery."

10. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
 Children are proud of their productions, they are given
appreciation
 Integrated learning, children acquire knowledge and
solve problems
 Media are used for communication
 Development of social competences
 Improvement of media literacy
What Children are Learning in Media Projects

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Training for Kindergarten Teachers
 Basic knowledge about
development and media usage
 Active media work with
children

12. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Photo projects with children
 Many children have a photo camera of their own
 Only little technical equipment is required
 Taking photos offers opportunities to discover the environment
and to deal with different themes
 The pictures of the children can be a starting point to talk about
the world of the children
Media Projects in Kindergarten

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Kinderfotopreis – Photo Competition for Children

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Kinderfotopreis 2007: Enjoy!

15. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Kinderfotopreis 2009: My World, Your World, Our World

16. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Kinderfotopreis 2012: Our colorful world
Beispiele aktiver Medienarbeit

17. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Audio and film projects with children
Audio puzzle and other games:
• Children like radio plays and music-CDs
• Audio puzzles help to train listening
• Simple audio games can be realized with 3-years-olds
Media Projects in Kindergarten

18. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Audio and film projects with children
Audio puzzle and other games:
• Children like radio plays and music-CDs
• Audio puzzles help to train listening
• Simple audio games can be realized with 3-years-olds
Media Projects in Kindergarten
Film projects:
• TV – preferred medium of children
• Simple applications (e.g. Puppet Pal)
can be used by young children
• Themes of children: TV experiences,
fantasy stories, stories of their everyday
life …
Children love to create and tell stories!

19. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Conclusion:
Media literacy projects in kindergarten provide
opportunities and potentials
Challenges are low, digital media are easy to
handle
Media Education in Kindergarten

20. Medienpädagogik in Forschung und Praxis WWW.JFF.DE
Thank you very much for
your attention!
Susanne Eggert
Email susanne.eggert@jff.de
Fon +49 68989 152