This document provides an overview of a presentation on media literacy and how students learn about each other from media. It discusses how students today spend many hours engaged with various screens and media. It outlines key concepts of media literacy like understanding that media messages are constructed and have embedded values. The presentation emphasizes teaching students to think critically about the media they consume and engage with by applying concepts like analyzing purpose, credibility and balance. It also explores how social media and new technologies are changing how students learn and engage with each other.

1. Growing Up
Wired!
What Students Learn About Each
Other from the Media
Marteana Davidson, M.A. & MP Gallagher, M.A.
Educating for Change Conference 2017

3. Name That Brand!

4. EVERYTHING!
Let’s share. What do they learn?

5. FACT or FICTION?
 https://www.youtube.com/watch?v=WYRNBZOKp_M

6. FACT or FICTION?
 http://www.npr.org/tags/502124007/fake-news

7. Media Literacy
 Media Education
 Media Studies
 Digital Literacy
 Digital Citizenship
 Information Literacy
 Library and Information Science

8. Media Literacy
21st Century Critical Thinking Skill
In simple terms:
 Being aware of the media around you
 Being able to read, think critically about,
understand and produce media messages
 Not media bashing
 Not prohibiting the use of media; no
“forbidden fruit”

9. Media Literacy
 Media Literacy is a 21st century approach to
education. It provides a framework to
access, analyze, evaluate, create and
participate with messages in a variety of
forms — from print to video to the Internet.
Media literacy builds an understanding of the
role of media in society as well as essential
skills of inquiry and self-expression
necessary for citizens of a democracy.
Center for Media Literacy

10. FIVE CORE CONCEPTS
Center for Media Literacy
www.medialit.org
 All media messages are constructed
 Media messages are constructed using a
creative language with its own rules
 Different people experience the same
message differently
 Media have embedded values and points of
view
 Most media messages are organized to gain
profit and/or power

11. Media Literacy
 “While more young people have access to the
Internet and other media than any generation in
history, they do not necessarily possess the ethics,
the intellectual skills, or the predisposition to
critically analyze and evaluate their relationship with
these technologies or the information they encounter.
Good hand/eye
co-ordination and the ability to multitask are
not substitutes for critical thinking.”
Dr. David Considine, media educator
Teaching & Assessing 21st Century Skills

12. Message’s Purpose
P.I.E.

13. WHO OWNS THE MEDIA?
2014

14. MANY CHANNELS OF
COMMUNICATION
Internet & Social Media

15. Time spent with media

16. Time spent with media
AGES 8 - 19
Between 7.5 and 9 hours

17. MEDIA AND YOUNG MINDS
Policy Statement
American Academy of Pediatrics
 http://pediatrics.aappublications.org/content/138/5/e20162591
 Limit screen exposure to 1 hour before bed

18. Faith Rogow, Ph. D
http://www.insighterseducation.com/docs.html

19. Key Questions

20. Generational Shift
 http://www.cnn.com/2015/11/03/health/teens-tweens-media-screen-
use-report

21. Good Night iPad by Ann Droyd

22. CREDIBILITY
Resources for checking Credibility
 FactCheck.org,
 Washington Post Fact Checker
 Politifact.com
 SNOPES http://www.snopes.com
 A guide to spotting fake news

23. HEALTHY BALANCE

24. Driver’s Education

25. Information
Values
Culture
Trends

26. WHO, WHAT, WHERE?
How do children learn about their world
and the people in their world?

27. SOCIALIZING/LEARNING
AGENTS
 FAMILY
 SCHOOL
 RELIGION
 NEIGHBORHOOD
 FRIENDS
 CLUBS & TEAMS
 EXTRACURRICULARS

28. 2017
SCREENS
Social Media, Citizen Journalism, Apps and More!

29. How Many Screens
Do You Manage Daily?

30. Our Screens
Mary Pat
 2 iPhones
 2 Computers
 2 TVs
 Additionally: iPad, iPad mini,
Kindle
 6
Marteana
 3 iPhones
 2 Computers
 3 TVs
 Additionally: iPad mini, 1
Samsung tablet
 10

31. Early Radio & TV

32. Isolates and Disconnect Us

33. Types of Messages
Art Silverblatt
 Manifest Messages
Direct and clear to the audience
 Latent Messages
Indirect and beneath the surface, often escape our
immediate attention; can reinforce manifest or may
suggest entirely different meaning
 Cumulative Messages
Occur with such frequency that over time they form
new meanings, independent of any individual
production

34. Direct & Clear

35. A bit more indirect:
Smoking is cool!

36. Female Beauty Ideal/Myth
Throughout history a feminine beauty idea has existed and been perpetuated.
http://onedio.co/content/natural-beauty-wins-how-alicia-keys-started-no-makeup-trend-10988

37. Media Teaches
 About diverse cultures thousands of miles
away
 New Languages
 Current events & trends
 Hones Skills
 Research
 Biases
 Stereotypes & prejudices (both positive & negative)

38. CLOSE YOUR EYES
THINK PROFESSOR

39. PROFESSOR

40. Media Teaches
MEDIA IS:
 Global
 Social
 21st Century: Cheap to Produce
 Ubiquitous

41. Media Teaches
GLOBAL
Documenting the following:
Social Issues – Ferguson and Mike Brown
Natural Disasters – Japan’s Tsunami 2011
Political – Women’s March Jan. 20, 2017

42. Media Teaches

43. Media Teaches
SOCIAL MEDIA TRENDS IN EDUCATION:
Facebook
Twitter
Snapchat
Instagram

44. SOCIAL MEDIA TRENDS
EDUCATION
Don Goble, Broadcast Technology and Film

45. "We post food for thought and interesting articles periodically,
but the work really belongs to the kids. They post questions and
responses to the reading and then interact with each other. It
has really changed the comprehension level of discussion
- we can usually bypass a lot of it and head into heady
places more quickly. It also provides some nice levity and
an informal way to approach lit. The kids use memes and
gifs in their discussions. Finally, they get to show off some of
their own areas of expertise. For example, when we were
reading Crime and Punishment, I had a student who was
interested in Russian philosophy who would post interesting
articles/info that could help people with context."
Jennifer Hartigan, AP Literature English Teacher
SOCIAL MEDIA TRENDS
EDUCATION

46. Jennifer Hartigan, AP Literature English Teacher
@LegitAPLit
SOCIAL MEDIA TRENDS
EDUCATION

47. SOCIAL MEDIA TRENDS
EDUCATION
*Top five ways to use Facebook in Education
*The Complete Guide to Twitter hashtags For Education
SnapChat in Education
10 Seconds At A Time, A Teacher Tries Snapchat To Engage
Students
#digcit #medialit #edtech #moedchat #medialiteracy
Educational Hashtags https://www.cybraryman.com/edhashtags.html

48. Media Teaches
21st Century media is cheap to produce:
Phones are mobile production devices
Photographs / Videos
Production is at your fingertips!
Anyone can be a citizen journalist

49. Media Teaches
Citizen Journalist:
“Citizen journalism refers to the reporting
of news events by members of the public
using the Internet to spread the
information. Citizen journalism can be a
simple reporting of facts and news that is
largely ignored by large media companies. It is
easily spread through personal websites,
blogs, microblogs, social media and so on.
Some types of citizen journalism also act as a
check on the reporting of larger news outlets
by providing alternative analysis”
Source: Techopedia

50. Media Teaches
OLD WAY NEW WAY
Be a mindful creator!
Media Literacy’s core principles: access, analyze, evaluate, create and participate
BLOOM’S TAXONOMY

51. Media Teaches
BLOOM’S TAXONOMY
 CREATE: STUDENTS CREATE MEDIA AFTER LEARNING HOW MEDIA
OPERATE
 EVALUATE: WHAT TECHNIQUES ARE USED TO PRODUCE THIS MEDIA
MESSAGE?
 ANALYZE: Break it down into its parts and how they relate to one another
 APPLY: TAKE MEDIA LITERACY KNOWLEDGE AND APPLY IT TO NEWS, ADS,
WEBSITES
 UNDERSTAND: TAKING PAGE FROM A STORY AND CREATING A MOVIE
STORYBOARD OF THE SCENE
 REMEMBER: IN MEDIA LITERACY, STUDENTS NEED TO KNOW BOTH THE
CORE
CONCEPTS & CRITICAL THINKING QUESTIONS
Frank Baker

52. Ubiquitous

53. Does the fish know it’s wet?

54. Marshall McLuhan 1911-1980
Canadian Media Author and Scholar
“The fish isn’t aware
that it is wet until it is
taken out of the
water.”

55. Meet Billy

56. Pie Face
https://www.youtube.com/watch?v=5U0RagE8CO8

57. Advertising to Children and
Teens: Current Practices
 The average American child age 8 or older spends more
than seven hours a day with screen media, watching TV,
using the computer, playing video games, and using
hand-held devices (Rideout et al., 2010). Even much
younger children, age 2-8, spend nearly two hours a day
with screen media (Common Sense Media, 2013). And
through virtually all these media, children are
exposed to advertising. ~ Common Sense Media Research Brief 2014
Advertising is a pervasive influence on children and adolescents.
Young people view more than 40 000 ads per year on television
alone and increasingly are being exposed to advertising on the
Internet, in magazines, and in schools. ~ 2007
http://pediatrics.aappublications.org/content/118/6/2563

58. Meet Maddie
http://lhsvtcstudio.weebly.com/mrs-ds-blog

59. YouTube Research
 Maddie did research on guinea pigs and
self-taught herself
 Learn how to tie a bow-tie
 Used to have to go to the library and use the
card catalogue
 Microfiche: DO YOU REMEMBER THIS?
 Critically analyze online sources
 In 2017 you can learn anything!

60. Be critical of what you find!
http://zapatopi.net/treeoctopus/

61. Be critical of what you find!
 FactCheck.org
 Washington Post Fact Checker
 Politifact.com
 Snopes.com
 A guide to spotting fake news - Article

62. Video Games

63. VIDEO GAMES
 http://www.huffingtonpost.com/kara-loo/7-ways-video-games-
help_b_6084990.html
 http://www.parents.com/kids/development/benefits-of-video-
games/

64. Activities to Try with Students
 Analyze a TV Commercial
 Managing Screens Exercise
 Keep a Media Log/Diary
 Try a “Media-Free” Day
 Create an online Book Trailer
 Create Media Messages
 Letter Writing for Different Audiences

65. Media Log

66. PINTEREST
Media Literacy

67. RESOURCES
American Academy of Pediatrics https://www.healthychildren.org/English/media/Pages/default.aspx
Center for Media Literacy http://www.medialit.org
Common Sense Media https://www.commonsensemedia.org
Faith Rogow http://www.insighterseducation.com/film-guides--lesson-plans.html
Frank Baker http://frankwbaker.com
Gateway Media Literacy Partners http://www.gmlpstl.org
Julie Smith http://heyjuliesmith.com
Kaiser Family Foundation (Research 1999, 2015, 2010)
http://kff.org/other/report/generation-m2-media-in-the-lives-of-8-to-18-year-olds/
Media Education Foundation http://www.mediaed.org
Media Literacy Now http://medialiteracynow.org
http://medialiteracynow.org/resources
National Association for Media Literacy Education (NAMLE) https://namle.net
Pinterest https://www.pinterest.com/search/?q=Media%20Literacy%20&referrer=sitelinks_searchbox
Project Look Sharp http://www.projectlooksharp.org

68. THANK YOU
Mary Pat Gallagher, M.A.
2mpgallagher@gmail.com
Marteana Davidson
Twitter - @mdavidson09
marteana.davidson@gmail.com