Linkedin the Social Bridge to the IT CommitteeJill Sida
Social media is not just for connecting with peers. The IT Committee actively seeks insights and conversations with vendors on social media.
•2 in 3 are open to connecting with a new vendor.
•3 in 4 are ready to have a conversation with a new vendor on social media.
Trust drives brand perception, and the IT Committee trust LinkedIn more than other websites to receive information relevant to their IT decisions.
The IT Committee are >50% more likely to engage with their vendors on LinkedIn than on other social networks.
McKinsey: How social technologies are extending the organization 24-11-11Brian Crotty
Fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance.
Linkedin the Social Bridge to the IT CommitteeJill Sida
Social media is not just for connecting with peers. The IT Committee actively seeks insights and conversations with vendors on social media.
•2 in 3 are open to connecting with a new vendor.
•3 in 4 are ready to have a conversation with a new vendor on social media.
Trust drives brand perception, and the IT Committee trust LinkedIn more than other websites to receive information relevant to their IT decisions.
The IT Committee are >50% more likely to engage with their vendors on LinkedIn than on other social networks.
McKinsey: How social technologies are extending the organization 24-11-11Brian Crotty
Fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance.
The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years.
DUP (DELOITTE UNIVERSITY PRESS)
Social Business Report: Shifting Out of First Gear
Explore the findings of the second annual global study, conducted in collaboration with MIT Sloan Management Review, to gain fresh insight into the social business landscape today and discover how some businesses are reaping value.
How do dutch non profit organizations embrace information technologyPascal Dijkman
Great start of NetSquared, a program of TechSoup meetup in Amsterdam. So much can be done with #Tech4Good. Find TechSoup NL report highlights here https://goo.gl/nPP9jG.
This Artificial Intelligence (AI) and Big Data Readiness Report
provides an analysis of a global survey of public relations
practitioners and academics and video/written evidence from
senior practitioners concerning the profession’s knowledge,
skills, adoption of and attitudes towards AI, and to a lesser
extent, Big Data. Its aim is to provide an overview of current AI
understanding and preparedness, but most importantly, provide
pointers to how the profession should equip itself to exploit the
potential and guard against the possible dangers of AI.
The report follows an intensive 12-month review of nearly 200 global publications including books, academic papers, national reports, think tank studies, research group offerings, company and management consultant pieces and a variety of other sources to create a comprehensive overview of the impact of AI on the professions.
https://cipr.co.uk/CIPR/Our_work/Policy/CIPR_Artificial_Intelligence_in_PR_panel.aspx
AI Readiness: Five Areas Business Must Prepare for Success in Artificial Inte...Kaleido Insights
This research report from technology research firm, Kaleido Insights introduces a framework for organizational preparedness—not only of data and infrastructure, but of people, ethical, strategic and practical considerations needed to deploy effective and sustainable machine and deep learning programs. This research is the first to market to articulate the need for readiness beyond data and data science talent. Based on extensive research and interviews of more than 25 businesses involved in AI deployments, the report identifies and examines five fundamental areas businesses must prepare for sustainable AI. Download the full report: https://www.kaleidoinsights.com/order-reports/artificial-intelligence-ai-readiness/
Since the release of the White House’s 2012 Digital Government Strategy, agencies have begun implementing and utilizing digital tools and services. GBC's survey of 396 senior-level federal employees reveals the current state of these services and the challenges moving forward.
In this business analysis training, you will learn Zachman Analysis. Topics covered in this session are:
• Introduction to OOA and UML
• Stated vs Un-stated
• Software Analysis and Design
• Modeling
• UML
• Why UML
• Overview
• Types
• Use Case Diagram
For more information, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analyst-training-for-beginners/
The Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 study reveals a majority of respondents (59 percent) said either privacy or security had the biggest potential impact on their personal lives. This concern has led as many respondents (59 percent) to say they would take action related to security and privacy issues.
Conducted by Edelman Berland, the survey polled more than 1,000 U.S. consumers over the age of 18 to better understand their attitudes about major technology policy issues and their willingness to take action and engage in the political process on these issues.
Learn more: http://edl.mn/UGx2Ho
Agencies are driven to innovate by the need to lower costs and improve performance -- but existing practices and structures may not encourage federal employees to pursue new ideas.
Top 10 Public Relations Research Insights of 2015sjackson625
For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry.
IPR Top 19 Public Relations Insights of 2022Olivia Kresic
The Institute for Public Relations synthesizes the top research studies that we think public relations professionals need to know about from the previous year. Last year, communicators across industries guided their organizations to dive deeper into supporting diversity, equity and inclusion as well as environmental, social and governance work. Research areas addressed these trends along with changes in the public relations field from rapid growth to increasing demand for services to burnout in professionals. The end of this report includes a list of IPR resources and IPR signature studies published in 2022. We want to extend a thank you to our Board of Trustees, comprising senior level executives and academic leaders in public relations, for driving the mission and work we do.
The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years.
DUP (DELOITTE UNIVERSITY PRESS)
Social Business Report: Shifting Out of First Gear
Explore the findings of the second annual global study, conducted in collaboration with MIT Sloan Management Review, to gain fresh insight into the social business landscape today and discover how some businesses are reaping value.
How do dutch non profit organizations embrace information technologyPascal Dijkman
Great start of NetSquared, a program of TechSoup meetup in Amsterdam. So much can be done with #Tech4Good. Find TechSoup NL report highlights here https://goo.gl/nPP9jG.
This Artificial Intelligence (AI) and Big Data Readiness Report
provides an analysis of a global survey of public relations
practitioners and academics and video/written evidence from
senior practitioners concerning the profession’s knowledge,
skills, adoption of and attitudes towards AI, and to a lesser
extent, Big Data. Its aim is to provide an overview of current AI
understanding and preparedness, but most importantly, provide
pointers to how the profession should equip itself to exploit the
potential and guard against the possible dangers of AI.
The report follows an intensive 12-month review of nearly 200 global publications including books, academic papers, national reports, think tank studies, research group offerings, company and management consultant pieces and a variety of other sources to create a comprehensive overview of the impact of AI on the professions.
https://cipr.co.uk/CIPR/Our_work/Policy/CIPR_Artificial_Intelligence_in_PR_panel.aspx
AI Readiness: Five Areas Business Must Prepare for Success in Artificial Inte...Kaleido Insights
This research report from technology research firm, Kaleido Insights introduces a framework for organizational preparedness—not only of data and infrastructure, but of people, ethical, strategic and practical considerations needed to deploy effective and sustainable machine and deep learning programs. This research is the first to market to articulate the need for readiness beyond data and data science talent. Based on extensive research and interviews of more than 25 businesses involved in AI deployments, the report identifies and examines five fundamental areas businesses must prepare for sustainable AI. Download the full report: https://www.kaleidoinsights.com/order-reports/artificial-intelligence-ai-readiness/
Since the release of the White House’s 2012 Digital Government Strategy, agencies have begun implementing and utilizing digital tools and services. GBC's survey of 396 senior-level federal employees reveals the current state of these services and the challenges moving forward.
In this business analysis training, you will learn Zachman Analysis. Topics covered in this session are:
• Introduction to OOA and UML
• Stated vs Un-stated
• Software Analysis and Design
• Modeling
• UML
• Why UML
• Overview
• Types
• Use Case Diagram
For more information, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analyst-training-for-beginners/
The Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 study reveals a majority of respondents (59 percent) said either privacy or security had the biggest potential impact on their personal lives. This concern has led as many respondents (59 percent) to say they would take action related to security and privacy issues.
Conducted by Edelman Berland, the survey polled more than 1,000 U.S. consumers over the age of 18 to better understand their attitudes about major technology policy issues and their willingness to take action and engage in the political process on these issues.
Learn more: http://edl.mn/UGx2Ho
Agencies are driven to innovate by the need to lower costs and improve performance -- but existing practices and structures may not encourage federal employees to pursue new ideas.
Top 10 Public Relations Research Insights of 2015sjackson625
For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry.
IPR Top 19 Public Relations Insights of 2022Olivia Kresic
The Institute for Public Relations synthesizes the top research studies that we think public relations professionals need to know about from the previous year. Last year, communicators across industries guided their organizations to dive deeper into supporting diversity, equity and inclusion as well as environmental, social and governance work. Research areas addressed these trends along with changes in the public relations field from rapid growth to increasing demand for services to burnout in professionals. The end of this report includes a list of IPR resources and IPR signature studies published in 2022. We want to extend a thank you to our Board of Trustees, comprising senior level executives and academic leaders in public relations, for driving the mission and work we do.
Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC conducted an online survey of JOTW subscribers in February 2018. Most respondents were senior in-house or corporate communications professionals with extensive experience in the field. Below are some of the survey highlights and detailed demographics can be found at the end.
Less budget to do more. Most respondents – 63% – cited budget as their top challenge, even as businesses and employers expected PR pros to do more and added to a growing list of duties. A majority (51%) said they expect their budget to remain the same over the next year.
Hiring and firing agencies. When corporate communications hires an outside agency, most (54%) said they do it because they need an extra pair of hands. Another 50% noted that expertise or a specialization was a compelling reason to seek outside help. When communications agencies are fired, the top reasons can be traced to a trio of cost (79%), service (50%) and results (40%).
Hot PR trends and tactics. Respondents identified storytelling (79%), content marketing (71%) and thought leadership (67%) as the trends or tactics that would be more important in the next 12 months. While no trend or tactic earned 50% or more of the votes for “less important” or “much less important,” there are three that earned the most: press releases (34%), white papers (35%) and award programs (39%).
Some communications tasks are getting harder. 51% said media relations is getting harder; 50% say organic social media is getting harder; views vary on whether or not PR measurement is getting harder – 38% say harder, while 20% say easier and 37% say about the same. Sentiment analysis suggests while digital channels are easier to track there are more things to track, which requires time and consensus.
Employed but open to new opportunities. Most respondents are employed full time but many are open to a conversation about a new position. More than half or 55% said they’d be open to new opportunities.
The 5th Annual JOTW Strategic Communications Survey for 2022Frank Strong
5th annual survey of 483 professionals working in communications, public relations and public affairs.
This survey was a joint effort between Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC. Subscribers to both organizations were solicited to take the survey through mentions in the weekly newsletter, dedicated email requests and social media. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro.
In total 483 respondents took the survey online, using Survey Monkey, from Friday, May 6, 2022, until June 14, 2022.
Survey takers were incentivized to take the survey with an offer to be entered for a chance to win one of three gift cards ($100, $50 and $25).
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
O desafio da cultura digital - Fechando a lacuna entre funcionários e liderança.Américo Roque
A cultura da empresa é um obstáculo ou um catalisador para a transformação digital? O grande momento de uma organização chega quando adotam o fato de que o pré-requisito para a transformação digital não é um problema técnico, mas uma mudança cultural?
Essa pesquisa da CapGemini mostra o impacto dos comportamentos culturais na transformação digital.
Data Literacy in Public Relations by the PRCA Innovation Forum.pdfJames
As part of the PRCA Innovation Forum I have published a new paper tackling data literacy in PR.
Key themes in the new paper:
- Numbers that matter
- Designing a listening & measurement strategy
- Identifying a public and listening to conversations
- Tools to use
- Translating data into insights
- Building a culture of digital literacy
- Data storytelling & visualisation
Download the report and read reactions from Wadds Inc. Founder and Managing Partner Stephen Waddington, and AMEC Measurement and Evaluation Global Managing Director Johna Burke.
Thank you to Shayoni Lynn FCIPR FPRCA CMPRCA, Iretomiwa Akintunde-Johnson, Stella Bayles, 💡 Sophie Coley, James Crawford FPRCA (me), Orla Graham MPRCA Alex Judd, Steve Leigh, Andrew Bruce Smith, Allison Spray, Stephen Waddington for contributing to the paper.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
2016 Global Communications Report is produced by University of Southern California’s Center for Public Relations and The Holmes Report.
Landmark survey predicts that global PR agency sector will approach $20bn by 2020, but questions remain over the industry’s ability to adapt to a rapidly shifting landscape.
Corporate communications executives around the world believe both they and their public relations agency partners will be expected to deliver more—more strategy, more content, more channels, more creativity and more measurement—over the next five years.
But questions remain over the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these opportunities.
These are some of the headline findings from the first Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior public relations executives, led by the USC Annenberg Center for Public Relations in conjunction with the Holmes Report.
According to the study, PR agency leaders predict that the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years. To accommodate this growth, agency leaders anticipate their headcount will increase over the same period by about 26%.
92 Journal of Computer Information Systems Fall 2014USING .docxevonnehoggarth79783
92 Journal of Computer Information Systems Fall 2014
USING SOCIAL TECHNOLOGIES
FOR COMPETITIVE ADVANTAGE:
IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION
JERETTA HORN NORD JOANNA PALISZKIEWICZ ALEX KOOHANG
Oklahoma State University Warsaw University of Life Science Middle Georgia State College
Stillwater, OK Warsaw, Poland Macon, Georgia
ABSTRACT
The number of individuals engaging in social technologies
for both personal and business reasons is staggering. This
phenomenon is growing exponentially and fast becoming an
integrated, cross platform experience which will impact every
individual online. Social technologies used specifically by
organizations for business support, the purposes and the benefits
realized are addressed in this paper. Based on research results and
a review of related literature, two issues are addressed: 1) How
organizations can rethink their social strategy to gain competitive
advantage; and 2) How social technologies education should be
incorporated into the curriculum so students are prepared for life
beyond graduation.
Keywords: Social Technologies; Social Technology; Social
Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum;
Education; Social Strategy, Organizations
INTRODUCTION
“When it comes to social tech, playtime is over. The changes
that will come because of these technologies will be far-
reaching, fast, and dramatic. Social tech is not just a few Internet
applications or platforms. It is a broad movement that already
includes hundreds of companies, each of which provides a unique
service.” [10] Klososky [10] categorizes social technology to
include social relevance, social media, and social networking.
Because this paper investigates social platforms and purposes
in which these platforms are used for business support, the term
social technology coined by Scott Klososky is adopted.
Social technology users have expanded from those who
were primarily high school and college aged students to every
generation with the greatest increase in new users in the 55-64
year age group experiencing a growth of 79 percent since 2012.
[4] “Social media is not an option — it is a must!” [11] The
numbers are staggering with over one billion plus active users on
Facebook, 500 million plus users on Twitter with an average of
400 million tweets being sent per day, 38 million total users on
LinkedIn and 1 billion unique monthly visitors on YouTube. [9]
Social technology sites are now translating into unparalleled
profits for businesses savvy enough to use social technologies
for customer service, increased awareness/exposure, gaining
new customers, marketing, and networking and professional
relationships. “Social technologies, theories, best practices and
strategy are still evolving, but there is one principle that remains
constant behind every PR, marketing and advertising campaign:
people persuading people.” [12] Google has joined the social
technologies frenzy as sites like F.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Adjusting primitives for graph : SHORT REPORT / NOTES
Top 10-booklet
1. THE TOP 10
PUBLIC RELATIONS
INSIGHTS OF 2017
11
THE TOP 10
PUBLIC RELATIONS
INSIGHTS OF 2017
11
FROM THE INSTITUTE FOR PUBLIC RELATIONS BOARD OF TRUSTEES
COMPILED BY SARAB KOCHHAR, PH.D.
DIRECTOR OF RESEARCH, IPR
2. For the fourth annual edition of the Top 10 Research Insights
of 2017, IPR did something different and added an 11th study
because we every single one of these research studies have
some great learnings for the profession. Thanks to our Board of
Trustees, comprising senior-level executive and leading
executives, who help us choose topics that matter to the
profession. The fourth edition encompasses research ranging
from fake news to the growth of digital and the impact of
automation and artificial intelligence. Each year the IPR Board
will continue to present top research insights that uncover the
science beneath the art of public relations™.
TABLE OF CONTENTS
Digital literacy remains a top challenge
in corporate digital transformation
Brand positioning debunked: Brands must manage their
motion relative to external environmental pressures
Study shows gender gap has widened since 2015:
PR leader performance sees declines in work culture,
job engagement, and job satisfaction
Generally, Americans are more concerned, rather than excited,
about the effects of automation on society as a whole
Coping with the digital revolution and the social web ranked
as the most important strategic issue for communication
management until 2020
No need to fear workplace automation: Research predicts
global job creationmay outpace job displacement from
automation in the workplace
A strong employer brand is vital to better employee
recruitment, engagement, and retention
Young adults are less likely to recall the source of
digital news media than older adults
Less than half of Americans (47%) trust major
companies will behave ethically
Facebook named as the top gatekeeper for news
Study shows some U.S. journalists have concerns about the
quality of content they receive from PR professionals
IPR’s 2017 Published Research Projects
2
3
4
5
6
7
8
9
10
11
12
13
INTRO
For the fourth annual edition of the Top 10 Research Insights
of 2017, IPR did something different and added an 11th study
because we believe every single one of these research studies
have some great learnings for the profession. Thanks to our
Board of Trustees, comprising senior-level executive and
leading executives, who help us choose topics that matter to
the profession. The fourth edition encompasses research
ranging from fake news to the growth of digital and the impact
of automation and artificial intelligence. Each year the IPR
Board will continue to present top research insights that
uncover the science beneath the art of public relations™.
TABLE OF CONTENTS *
INTRO
* The studies are ranked in no particular order
3. Why this research is important:
Even though an increasing number of businesses are beginning to invest in digital strategies, this report reveals there is
still a gap between the ever-increasing digital trends within society and the extent businesses are investing in digital
strategies, initiatives, and operational models.
Method:
A survey was distributed to more than 500 executives and digital strategists.
Key Findings:
• Digital literacy remains an issue within organizations. The top two challenges for digital transformation were
reported as a “low digital literacy or expertise among employees and leadership” (31.4%) and the perception of
digital transformation as a cost center and not an investment (30.9%).
• Sixty-two percent of companies reported to be creating training programs to “modernize legacy or aging skill-sets,”
but only half (52.8%) are investing in new expertise and job creation.
• Digitally mature companies manage digital transformation from an enterprise-wide perspective, not just from the
IT or marketing department alone.
• The majority of businesses interviewed (64.6%) are prioritizing “evolving customer and employee behaviors and
preferences” as a key driver for digital transformation.
Digital literacy remains a top challenge
in corporate digital transformation
#1
By: Altimeter, a Prophet Company
#1
2
4. By: WE Communications
Why this research is important:
This study examines brand motion and defines motion as “the relationship between forces your brand
exerts vs. forces that are being exerted upon your brand.” To better understand brand motion, WE
Communications conducted an international study of consumers and B2B decision-makers. With the
data, WE developed a “motion matrix” to harness the forces of motion for brand momentum.
Method:
WE Communications studied six markets: Australia, China, Germany, South Africa, the United
Kingdom, and the United States. Within each market, they studied more than 3,000 consumers and
1,000 B2B decision-makers mapping both rational and emotional drivers.
Key Findings:
• Across all markets, consumers believe a brand can provide stability, even in “times of upheaval”
(China, 90%; South Africa, 90%; Australia, 83%; US, 81%; UK, 75%; Germany, 66%).
• Consumers expect companies to deliver highly effective products and services and be active on
issues important to customers.
• Nearly all respondents (98%) said if a brand steps out of line, they would gladly shame them.
#2 Brand positioning debunked: Brands must manage their
motion relative to external environmental pressures
By: WE Communications
#2 Brand positioning debunked: Brands must manage their
motion relative to external environmental pressures
3
5. Why this research is important:
This study, as first conducted in 2015, examines and “grades” public relations leaders in five areas: leadership performance,
job engagement, trust in the organization, work culture, and job satisfaction. Performance areas showing a decline in grades
for PR leaders should encourage the immediate need for greater communication within communications/PR teams.
Method:
For this study, the same 39-question survey used for the 2015 report card was completed by 1,185 public relations leaders
and professionals in the U.S. Most were the #1 or #2 communication professional in their organization. Fifty-four percent of
the respondents were women.
Key Findings:
• Women in PR were less engaged, less satisfied, and less trusting of their organizations—and more critical of top leaders
than men.
• Leadership performance and trust grades were left unchanged, but grades lowered for work culture, job engagement,
and job satisfaction.
• There is still a large gap between leaders and employees. Top leaders rated their performance and other areas
significantly higher than their employees.
• Communication is key. The existing culture must transform into a culture of communication. Results showed a lack of
two-way communication, limited power-sharing, and a lack of diversity.
#3 By: The Plank Center
Study shows gender gap has widened since 2015:
PR leader performance sees declines in work culture,
job engagement, and job satisfaction#3 By: The Plank Center
4
6. Why this research is important:
As technologies in automation and AI are increasingly more present in society, PR professionals must
understand public perceptions surrounding the changing automation landscape.
Method:
Using four scenarios relating to automation technologies, the Pew Research Center surveyed 4,135 U.S. adults
from May 1 – May 15, 2017.
Key Findings:
• More than three-quarters of respondents (76%) expect a greater gap in economic inequality if robots and
computers are able to perform many of the jobs currently completed by humans.
• Most respondents would be hesitant to use various automation technologies, such as ride in a driverless vehicle
or use a robot caregiver.
• Most Americans (85%) would be in favor of policies that limit automation technology to primarily perform
jobs that are dangerous or unhealthy to humans (in the event that robots and computers become capable
of doing many human jobs).
• Only six percent reported automation has had an impact on them in the form of lost jobs or wages.
Generally, Americans are more concerned, rather than excited,
about the effects of automation on society as a whole
By: Pew Research Center
#4 Generally, Americans are more concerned, rather than excited,
about the effects of automation on society as a whole
By: Pew Research Center
#4
5
7. #5
Coping with the digital revolution
and the social web ranked as the
most important strategic issue for
communication management until 2020
By: EUPRERA
Why this research is important:
The European Communications Monitor 2017 evaluates the perceptions of European
communications professionals across a variety of areas such as strategic
communication, social bots, strategic issues, hypermodernity, and benchmarking. This
research shows how communications professionals are responding to our increasingly
visual and hypermodern societies, and gives insight into the contribution of
communications departments to organizational success.
Method:
For five weeks in March/April 2017, an online questionnaire consisting of 31 questions
was completed by more than 3,387 communications professionals across 50
European countries.
Key Findings:
• Eighty-six percent of respondents reported their organizations use more visual
elements (e.g., online videos, infographics) compared to three years ago.
• Nearly 90 percent agreed visual communication forces professionals to
acquire new competencies. Only one in 10 rated themselves as highly skilled in
visual communications.
• The majority of respondents are not using social bots (85%) and 73 percent
agreed social bots present ethical challenges.
• Coping with the digital revolution and the social web (40.4%) was ranked as
the most important strategic issue for communication management until 2020.
• Communications departments have fewer quality management processes than
other functions such as marketing, sales, and customer relationship management.
#5 By: EUPRERA
6
8. Why this research is important:
An increase in workplace automation is expected to grow exponentially by 2030. However, factors—such as cost, labor-market dynamics, and social acceptance—
will slow the pace of automation implementation, regardless if it is technically feasible. It is important to note that while workplace automation will displace millions
workers globally, it may not lead to higher unemployment. In fact, based on spending and investment trends observed globally, this research identifies potential
sources of new labor demand through 2030, and estimates job creation may net automation displacement.
Method:
This research used multiple methodologies to determine the potential labor demand,
work hours that could be automated, macroeconomic analysis, and skills and wage
analysis from 2016 to 2030. Methodologies used included the study of 46 countries
with databases published by institutions such as the World Bank and the U.S.
Bureau of Labor Statistics 2014 O*Net database, population growth predictions
from the United Nations, and McKinsey Global Growth Model projections.
Key Findings:
• Globally, nearly half of all paid jobs could theoretically be
automated by 2030.
• Despite automation displacement in the workplace, the demand
for workers could increase as economies grow.
• By 2030, it is predicted that 75 million to 375 million workers
may need to switch occupational categories and learn new skills.
No need to fear workplace automation: Research predicts global job creation
may outpace job displacement from automation in the workplace
#6 By: McKinsey Global Institute
No need to fear workplace automation: Research predicts global job creation
may outpace job displacement from automation in the workplace
#6 By: McKinsey Global Institute
7
9. #7Why this research is important:
This study explores the credibility gap between how employers represent themselves publicly and how employees perceive their
company. The research shows various employee patterns within aligned and unaligned employers, and discusses how employers
can work to close the gap for better employee recruitment, engagement, and retention.
Method:
Weber Shandwick conducted a 20-minute online survey from June to August 2017.
Respondents included 1,902 employed adults, ages 20 to 65, who worked at least
30 hours per week for a large organization with 500 or more employees in the U.S.
and 250 or more in other countries. Additionally, 100 interviews were conducted in
each of the 19 markets that were identified across North America, EMEA, Latin
America and Asia Pacific;
Key Findings:
• Globally, only 19 percent of employees perceived a strong alignment (“aligned”)
between what their employer says about itself and what their experience is
working there.
• Employees from aligned employers are more likely than employees from
organizations on average to:
- recommend their employer as a place to work (76% vs. 54%)
- encourage others to buy their company’s products/services (59% vs. 49%)
- post or share their praise online (41% vs. 23%)
- continue to work for their employer for the next year (77% vs. 64%)
- put more effort into their job than required (54% vs. 40%).
• To build a top employer brand, employers should lead with purpose and values,
establish values-based leadership, and ensure employees know the organization’s values.
A strong employer brand is vital to better employee
recruitment, engagement, and retention
#7
A strong employer brand is vital to better employee
recruitment, engagement, and retention By: Weber Shandwick and KRC Research
8
10. By: WE Communications
Why this research is important:
By exploring the habits of American’s digital news consumption, Pew Research Center aims to provide better understanding of today’s digital news environment.
This research will allow practitioners to more effectively reach and share content to its publics.
Method:
From February 24 to March 1, 2016, more than 2,000 U.S. adults who got at least some news online over the course of a week were asked twice a day whether they
experienced news online within the past two hours. If they had, they were asked about their experience with that news. Fifty-one percent of 25,602 interviews included
online news consumption.
Key Findings:
• When following links, online news consumers could recall the name of the news outlet 56 percent of the time.
• The top two ways online news was accessed was through news websites (36%) and social media (35%).
• Certain topics in the news are more likely to be learned about through one methodover another. For example,
finance news is more like to be accessed through a news website while community news is more likely to be
accessed through social media.
• Younger adults are less likely to remember the source of news than older adults, and more likely to get their
news from social media.
Adults recalled the source of news as follows:
18 to 29-year-olds (47%)
30 to 49-year-olds (57%)
50 years and older (61%)
#8 Young adults are less likely to recall the source
of digital news media than older adults
By: Pew Research Center
Why this research is important:
By exploring the habits of American’s digital news consumption, Pew Research Center aims to provide better understanding of today’s digital news environment.
This research will allow practitioners to more effectively reach and share content to its publics.
Method:
From February 24 to March 1, 2016, more than 2,000 U.S. adults who got at least some news online over the course of a week were asked twice a day whether they
experienced news online within the past two hours. If they had, they were asked about their experience with that news. Fifty-one percent of 25,602 interviews included
online news consumption.
Key Findings:
• When following links, online news consumers could recall the name of the news outlet 56 percent of the time.
• The top two ways online news was accessed was through news websites (36%) and social media (35%).
• Certain topics in the news are more likely to be learned about through one methodover another. For example,
finance news is more like to be accessed through a news website while community news is more likely to be
accessed through social media.
• Younger adults are less likely to remember the source of news than older adults, and more likely to get their
news from social media.
Adults recalled the source of news as follows:
18 to 29-year-olds (47%)
30 to 49-year-olds (57%)
50 years and older (61%)
#8 Young adults are less likely to recall the source
of digital news media than older adults
9
11. reveals that Americans lack confidence in elected government officials, major
companies, and company leadership to act with honesty and operate with high ethical
standards.
Method:
The survey and interviews were conducted online from September 12-15, 2017, with a
national sample of 2,201 adults. Results have a margin of error of +/- 2 percentage
points.
Key Findings:
• Less than half of Americans (47%) have “some trust” or “a lot of trust” that major
companies will behave ethically, and only nine percent say CEOs of major companies
have high honesty and ethical standards.
• Forty-five percent of Americans say social media shapes their opinions of
companies, and Americans ages 18 to 29 reported an even higher rate of influence at
61 percent.
• Americans are divided on whether government regulation of business is necessary
for public good (or does more harm than good).
• While more than half (61%) of Americans think major companies are providing
useful products and services, less than one-third think major companies are paying
their employees fairly (31%), protecting the environment (30%), and paying
executives fairly without overpaying them (22%).
• The majority of Trump voters (58%) and Clinton voters (59%) agree that elected
officials in Washington D.C. are dishonest and unethical
#9
Less than half of Americans
trust major companies
will behave ethically
By: Public Affairs Council
Why this research is important:
This annual survey examines Americans' attitudes about business and government and
reveals that Americans’ lack confidence in elected government officials, major
companies, and company leadership to act with honesty and operate with high ethical
standards.
Method:
The survey and interviews were conducted online from September 12-15, 2017, with a
national sample of 2,201 adults. The results have a margin of error of +/- 2 percentage
points.
Key Findings:
• Less than half of Americans (47%) have “some trust” or “a lot of trust” that major
companies will behave ethically, and only nine percent say CEOs of major
companies have high honesty and ethical standards.
• Forty-five percent of Americans say social media shapes their opinions of
companies, and Americans ages 18 to 29 reported an even higher rate of
influence at 61 percent.
• Americans are divided on whether government regulation of business is necessary
for public good (or does more harm than good).
• While more than half (61%) of Americans think major companies are providing
useful products and services, less than one-third think major companies are
paying their employees fairly (31%), protecting the environment (30%), and
paying executives fairly without overpaying them (22%).
• The majority of Trump voters (58%) and Clinton voters (59%) agree that elected
officials in Washington D.C. are dishonest and unethical
#9 By: Public Affairs Council
10
.
12. Why this research is important:
With this annual survey, Ogilvy assessed news media professionals’ perspectives on how they are adapting to an increasingly
digital world.
Method:
The annual, qualitative survey was conducted with 255 news media professionals by phone and email in April 2017 across
North America, Asia Pacific, and EMEA regions.
Key Findings:
• Facebook was ranked as the number one gatekeeper for news (39%).
• Respondents named print media (40%) as the most successful platform to adapt to the digital world.
• Journalists feel digital platforms, such as live video and podcasts (34%) as well as smartphones and mobile devices (26%),
present the biggest opportunity to reinvent the traditional new media industry model.
• Globally, journalists view a combination of earned media, social media, and influencer engagement as the most effective
mix for brand reputation.
#10 By: Ogilvy
Facebook named as the top
gatekeeper for news
11
13. #11
Why this research is important:
Conducted annually, this research gives insight surrounding the use, adoption, and effect of social media on journalists’ work. By producing year-over-year comparisons, the
study allows for patterns of growth and change to be identified, and deepens the industry’s knowledge of social media’s impact on the profession.
Method:
For this annual report, Cision conducted an online survey during April and May 2017 of 257 U.S. journalists and media professionals.
Key Findings:
• Fifty-one percent of respondents were unsure if PR professionals provided high-quality content.
• More than half of respondents feel fake news is a serious problem in their area of journalism.
• Forty-two percent of respondents use five or more types of social media regularly.
• Journalists report that when using social media to accomplish professional tasks, the top three areas of importance are to publish and promote content, interact with the
audience, and monitor other media and current events.
• Nearly half of all journalists interact with their audience daily on social media (47%), and feel they could not carry out their work without social media (48%).
• Experts and industry/professional contacts remain the preferred sources of information for U.S. journalists’ news stories.
Study shows some U.S. journalists have concerns about the
quality of content they receive from PR professionals
12
By: Cision
14. Since IPR did not include ANY of the research that we conducted in 2017, we thought we’d give you a summary of our major studies:
The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Retail and Financial Industries
By Marcia DiStaso, Ph.D, University of Florida and Tina McCorkindale, Ph.D, Institute for Public Relations
The 2017 IPR and PRSA Report: KSAs and Characteristics of Entry-Level PR Professionals
By Institute for Public Relations and PRSA
Five Ways to Spot ‘Fake’ Research
By Sarab Kochhar, Ph.D., Institute for Public Relations
Managing the Digital Age: A Dialogue with CCOs and CMOs
By Peppercomm and the Institute for Public Relations
A Time of Change: How CCOs and CMOs are Handling a New Presidential Administration
By Peppercomm and the Institute for Public Relations
TC Regulation of Native Advertising: How New Federal Rules Impact PR Practice
By Cayce Myers, Ph.D, Virginia Tech
IPR’s 2017 Published Research Projects
13