Creatives in Japan: Turning Technology In the Face of ChangeAdobe
We surveyed over 300 Japanese creative professionals to find out how they're navigating the pace of change and new technology shifts. This report shares key findings and dives in for a deeper look.
We surveyed over 5,000 people across the U.S., the UK, Germany, France and Japan to explore the state of creativity since our 2012 report. 70% of global respondents believe creativity is valuable to the economy and society. Dive in to find out more. For a quick look, check out our infographic featuring results from U.S. respondents: http://bit.ly/2fbfjC8
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Creatives in Japan: Turning Technology In the Face of ChangeAdobe
We surveyed over 300 Japanese creative professionals to find out how they're navigating the pace of change and new technology shifts. This report shares key findings and dives in for a deeper look.
We surveyed over 5,000 people across the U.S., the UK, Germany, France and Japan to explore the state of creativity since our 2012 report. 70% of global respondents believe creativity is valuable to the economy and society. Dive in to find out more. For a quick look, check out our infographic featuring results from U.S. respondents: http://bit.ly/2fbfjC8
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
For more information, visit: http://www.edelman.com/2015-edelman-media-forecast/
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
What's Next: The Future of Work in Asia Pacific, Think Tank by AdobeOgilvy Consulting
Within 25 years half of the world's jobs will be automated on some estimates. Others point out that only lift operators have completely lost their jobs from automation in the last 50 years. Will you be next?
In this webinar, we hear about Adobe’s Future of Work Think Tank. It focuses on how advances in artificial intelligence and automation stand to affect the way we work and live our lives.
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product, and shared history – and found a link between effective brand sharing and business value.
Learn more: http://edl.mn/18x1dmr
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
For all human history, mankind has looked for "innovative" new answers to new problems. We have conquered, constructed, created and made more and more to satisfy our needs. But this approach just can't last. It's just simply not the most sustainable or efficient way of problem-solving. Instead of looking outwards for the answers we believe it's time to look within. It's time to "innervate": to be more creative with the untapped psychological power of all that exists.
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2016 in 28 Paesi con interviste online a 32.200 persone. L’indagine, giunta alla sua diciassettesima edizione, è condotta dalla società Edelman Intelligence
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
The geographic footprint of innovation is changing dramatically as research and development programs become more global. An overwhelming 94 percent of the world’s largest innovators now conduct elements of their R&D programs abroad, according to the 2015 Global Innovation 1000 study, our annual analysis of corporate R&D spending. These companies are shifting their innovation investment to countries in which their sales and manufacturing are growing fastest, and where they can access the right technical talent. Not surprisingly, innovation spending has boomed in China and India since our 2008 study, when we first charted the global flows of corporate R&D spending. Collectively, in fact, more R&D is now conducted in Asia than in North America or Europe.
For leading companies, implementing a global innovation strategy is paying off. We found that firms that favor a more global R&D footprint outperform their less globalized competitors on a variety of financial measures. This is important, because, as in previous years, we found no statistically significant evidence that higher levels of spending guarantee better results. Our refrain has long been that it’s not how much you spend on research and development, but how you spend it. But it’s also where you spend that determines your success — and our 2015 study shows that decisions about R&D location look very different today than they did less than a decade ago.
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
For more information, visit: http://www.edelman.com/2015-edelman-media-forecast/
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
What's Next: The Future of Work in Asia Pacific, Think Tank by AdobeOgilvy Consulting
Within 25 years half of the world's jobs will be automated on some estimates. Others point out that only lift operators have completely lost their jobs from automation in the last 50 years. Will you be next?
In this webinar, we hear about Adobe’s Future of Work Think Tank. It focuses on how advances in artificial intelligence and automation stand to affect the way we work and live our lives.
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product, and shared history – and found a link between effective brand sharing and business value.
Learn more: http://edl.mn/18x1dmr
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
For all human history, mankind has looked for "innovative" new answers to new problems. We have conquered, constructed, created and made more and more to satisfy our needs. But this approach just can't last. It's just simply not the most sustainable or efficient way of problem-solving. Instead of looking outwards for the answers we believe it's time to look within. It's time to "innervate": to be more creative with the untapped psychological power of all that exists.
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2016 in 28 Paesi con interviste online a 32.200 persone. L’indagine, giunta alla sua diciassettesima edizione, è condotta dalla società Edelman Intelligence
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
The geographic footprint of innovation is changing dramatically as research and development programs become more global. An overwhelming 94 percent of the world’s largest innovators now conduct elements of their R&D programs abroad, according to the 2015 Global Innovation 1000 study, our annual analysis of corporate R&D spending. These companies are shifting their innovation investment to countries in which their sales and manufacturing are growing fastest, and where they can access the right technical talent. Not surprisingly, innovation spending has boomed in China and India since our 2008 study, when we first charted the global flows of corporate R&D spending. Collectively, in fact, more R&D is now conducted in Asia than in North America or Europe.
For leading companies, implementing a global innovation strategy is paying off. We found that firms that favor a more global R&D footprint outperform their less globalized competitors on a variety of financial measures. This is important, because, as in previous years, we found no statistically significant evidence that higher levels of spending guarantee better results. Our refrain has long been that it’s not how much you spend on research and development, but how you spend it. But it’s also where you spend that determines your success — and our 2015 study shows that decisions about R&D location look very different today than they did less than a decade ago.
EcoPlanet Bamboo wins 1st place in the popular voting category and becomes a top 5 finalist globally for best for-profit enterprises with a positive impact on tropical forests. EcoPlanet Bamboo is also the first bamboo company ever to receive VSC carbon certification and FSC certification for tropical clumping bamboo.
Aquí pots trobar els productes dels pagesos que cuiden el medi ambient a Menorca i que han signat un acord de Custòdia del Territori amb el GOB. Més informació a www.gobmenorca.com/agrobotiga
There are four constraints for internet of things to succeed: devices should have connectivity even on a long range, connectivity should be free and secure, devices consume very little power and the form factor is reduced to the size of the battery. LoRa enables this: long range, low power communication over free-to-use frequencies around the world. In this talk, I will introduce the open standard LoRaWAN: the wide area network protocol stack built on top of LoRa, maintained by telecom operators, chipmakers and IoT industry leaders.
With a $ 1,200 gateway in our hands, we imagined covering the city of Amsterdam with only ten gateways. Four weeks later, we crowd sourced the gateways and launched the first open LoRa covered city network in the world. The open source, open hardware initiative, The Things Network, spread like wildfire around the world. After a very successful Kickstarter campaign to enable producing affordable gateways, development kits and nodes, we started building the network with the community. LoRaWAN is at the core of this network, and in this talk I'll explain its role in our mission to build an open, decentralized and crowd sourced internet of things data network with global coverage.
2nd screen monetization driven by enagegment by Roope Suomalainen, OTTtv Worl...Ixonos Plc
During the Next-Generation Advertising Day at the OTTtv World Summit, which took place in London on 17-20 November 2014, Roope Suomalainen head of media at Ixonos, delivered a presentation titled “2nd Screen Monetization Driven by Engagement". As the leading event in the over-the-top TV market, this was a perfect forum to address the lack of innovation in advertising that plagues the digital era. It is time to put an end to the narrow-minded TV-led view to advertising and see where the real monetisation opportunities lie today.
The New Creatives Report - Creative ProfessionalsAdobe
These are the findings from an Adobe-commissioned U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines. The study provides insights into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry.
See "The New Creatives Report June 2014 - Student Findings" for deeper details on what the students had to say about the future of the creative industry: http://slidesha.re/1nf3okd
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
The eighth edition of the Creativity in PR study explores the sector's creative evolution as it emerges from the unique challenges of the past two years.
The 2022 Report, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard, is based on a survey of more than 200 agency and in-house executives from across the world, which took place earlier this year.
"The New Creatives Report - Student Findings" is a U.S. survey of more than 500 students in creative disciplines. The study provides insights into their attitudes and beliefs about the future of the creative industry. Some top findings: 96% of students have a positive outlook on their choice of a future creative career, and they recognize that new technologies and social media are some of the driving forces changing the industry.
See the full "New Creatives Report June 2014" for survey results of more than 1000 creative professionals: http://slidesha.re/1iA9PMd
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
Hiring Trends for 2014 - Lynn Hazan and AssociatesLynn Hazan
Companies are hiring. Quality candidates are in short supply. With an improving economy, companies demand “best in class” talent. Find out how the rules are changing in favor of the candidates.
Discover the latest hiring trends and specifics for marketing and communications from executive recruiter, Lynn Hazan of Lynn Hazan & Associates. Hazan will review how big data, analytics, digital, innovation, technology and demographics affect career opportunities. She will discuss what’s hot and trending with regard to corporate, agency and entrepreneurial companies, and the ever-changing job market. Hear why work is no longer just a “place” and how free lancers can monetize their talent.
Learn how tracking a recruiter’s activity gives you a front row seat on emerging jobs and how to position yourself as the candidate of choice.
Marketing Your Station is a PDF of materials from a one-day workshop for personnel from local radio and TV stations.The same presentation is available with embedded links through my website, BrainSnacksCafe.com.
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
What Role is Social Data Playing in Digital Transformation? FOMBrandwatch
In the past five years, social media and digital technologies have evolved from experimental flirtations at the fringes of marketing teams, to something that multiple departments feel pressure to adopt and embrace. In this presentation Joel Windels, VP of inbound marketing at Brandwatch, discusses the various stages of becoming a social business while also detailing how social is being incorporated across the corporation.
This presentation on High Performance Content Marketing is from Raconteur's event for senior marketers in London, September 2015. Experts from Quartz, The Marketing Practice, and the Chartered Institute of Marketing shared their insights.
Similar to Creative Shift: German Creatives Are Going Mobile (20)
Explore the work behind eight boundary-defying Asian and Pacific Islander artists who flip the script on the all-too-common question, “where are you from?” to lay claim to the myriad identities that inspire their work.
The Inaugural Cohort of Women at Sundance | Adobe Fellowship Adobe
Sundance Institute announces the 11 artists selected for the first-ever Women at Sundance | Adobe Fellowship, designed to meaningfully support women artists creating bold new work across diverse disciplines, particularly filmmakers from underrepresented communities. The fellowship includes a $5,000 cash grant, skill-building workshops, and year-round mentorship from Sundance Institute staff and Adobe executives. Fellows were selected by Adobe from Sundance Institute’s community of supported artists.
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe
New research from Adobe, which surveyed more than 1,000 workers in the U.S., has found that working from home due to COVID-19 has, in fact, impacted work habits and productivity — but positively.
Adobe Personalization 2020 Survey of Consumers and MarketersAdobe
In January and February 2020, Adobe surveyed over 400 digital marketers and 1,000 adult consumers on topics related to digital experience personalization. Questions cover the priority of personalization, budget allocation, use cases, benefits seen including return on investment, and consumer relationships with brands and personalization across a variety of devices.
The Obstacles and Opportunities of Digital TransformationAdobe
Is your organization struggling with digital transformation (DX)? Don’t worry — you’re not alone. A recent report by IDC, Mind the Gap on Your DX Journey, reveals the top challenges facing companies as they undergo DX, as well as reasons why it’s more than worth the effort.
Sundance Ignite Fellow alums share their Sundance Ignite program experience. Filmmakers Charlotte Regan, Carol Nguyen, and Lance Oppenheim talk mentorship, community and opportunity.
The Total Economic Impact of Adobe Document CloudAdobe
Digitally transform every department in your organization while delivering standout customer experiences with Adobe Document Cloud. Through interviews with Adobe enterprise customers, Forrester concluded that Adobe Document Cloud (including Adobe Acrobat DC and Adobe Sign) has the following three-year impact, helping organizations save time, costs, and improve employee efficiency.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Five Ways to Accelerate the Sales Cycle and Close Deals FasterAdobe
These are the five key areas of a digitized sales process that sales leaders should be implementing to speed up their cycle times and close deals faster.
We surveyed 1,000 seasonal employees and 250 HR hiring managers to understand the impact that onboarding new staff to teams has on stress levels during the holidays, and how the process could be improved through smarter use of technology. Read more on the Adobe blog: https://adobe.ly/37C8t4m
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
As we becomes ever more connected to the digital world, the cars we drive are no exception. With the rise in demand for hybrid/electric cars, consumers are looking for more ways to elevate their driving experiences (ie. voice assistants, WiFi capabilities, self-driving)
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
2. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Methodology
Definition: Creative Pro
• Online survey among 308 German creative professionals
• Data collected April 22 to April 28, 2015 by Edelman Berland
• Margin of error at the 95% confidence level for the total sample is +/- 5.5%
• Works in a creative industry (list of disciplines includes graphic designers,
web designers, photographers, illustrators, etc.)
• Employed, self-employed or freelance
• Resides in Germany
3. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Key Findings
Creatives in Germany are positive in their outlook and see more opportunity in the future.
Creativity and design are becoming more important to business and the nature of the creative role is
changing.
• Seventy-one percent believe their company is hiring more creatives compared to three years ago. (Slide 8)
• A strong majority (81%) believe their best days are ahead. (Slide 8)
• A significant majority (8 out of 10) agree that creatives need to be skilled in more than one discipline as they are
increasingly working across multiple mediums. (Slide 9)
• Eighty-two percent of creatives agree they are becoming more important to business and 87% believe they are
having a significant influence. (Slide 10 and 11)
• Seventy-three percent agree the role of creatives is changing rapidly. (Slide 12)
• Seventy-four percent say shorter timelines mean there is increasing demand for “efficient creativity.” (Slide 11)
4. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Key Findings (continued)
Mobile is changing the way creative work gets done in Germany, affecting the creative process and ability to
be productive anywhere.
• A significant majority of German creatives (84%) believe digital tools and mobile technology are transforming
the face of creativity. (Slide 13)
• German creatives express strong interest in making more use of tablets in the future for idea generation (30%)
and seeking inspiration (30%), and want to make more use of mobile phones in the future for content sharing
(25%). (Slide 14)
• Forty-four percent say mobile allows them to capture inspiration on the go, though pen and paper are still
used for idea generation (23%) and brainstorming (36%). (Slide 15 and 14)
• Sixty-five percent of creatives say working outside the office helps them be more creative and more than half
(58%) say that the most creative people do not work in a traditional office. (Slide 16)
• On average, creatives in Germany are working from 5 different places per week. (Slide 17)
5. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Key Findings (continued)
Technology advances are seen as empowering, supporting creatives’ preference to work independently.
• More than half (55%) say new technologies are changing how they work, and a third (34%) are inspired by
new technologies and products in their creative process. (Slide 18 and 19)
• Sixty-two percent of German creatives say they work best independently. (Slide 21)
• Most creatives in Germany (68%) feel empowered by analytics, but a majority (79%) also trust their creative
gut. (Slide 22 and 23)
• Those who are empowered by analytics feel their best days are ahead of them (90%) and are happier in their
careers (61%), in contrast to those who are threatened by analytics (64% and 29% respectively). (Slide 22)
7. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
Q6. HOW HAPPY ARE YOU OVERALL IN YOUR CAREER AS A CREATIVE?
Q21. DO YOU FEEL THAT YOUR OWN WORK IS APPROPRIATELY RECOGNIZED AND HONORED?
Q22. IF YOU HAD IT TO DO OVER AGAIN, WOULD YOU STILL CHOOSE A CREATIVE PROFESSION? GERMANY JUNE 2015
IS YOUR WORK APPROPRIATELY
RECOGNIZED OR HONORED?
IF YOU HAD IT TO DO OVER AGAIN, WOULD YOU
STILL CHOOSE A CREATIVE PROFESSION?
Creatives are happy in their careers and
most feel their work is recognized
75% 88%
No
No
Yes Yes
25% 12%
HOW HAPPY ARE YOU OVERALL IN YOUR CAREER AS A CREATIVE?
50%
Very happySomewhat happyNot very happy
41%9%
8. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
Outlook for hiring is favorable and
creatives feel positive about the future
HOW DO YOU SEE THE FUTURE FOR CREATIVES? THEIR…
IS YOUR COMPANY HIRING MORE OR LESS CREATIVE ROLES COMPARED TO THREE YEARS AGO?
81%
71%
Best days are ahead
Hiring more
Best days are behind
Hiring less
19%
29%
Q4A IS YOUR COMPANY HIRING MORE OR LESS CREATIVE ROLES COMPARED TO 3 YEARS
AGO. Q5. HOW DO YOU SEE THE FUTURE FOR CREATIVES? THEIR…CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
9. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
Skills across mediums and disciplines, as well as keeping
up with industry trends, are key to success
% STRONGLY AGREE/AGREE
83%
77%
82%
77%
Creatives need to become skilled in
more than one creative discipline
New skills that redefine how
you do your work
Creatives are increasingly working across
multiple mediums and disciplines
There is an increasing need to collaborate
and share with other creatives
Q1: PLEASE INDICATE WHETHER YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS:CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
10. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
They feel they have a strong level of
influence over their company/clients
LEVEL OF INFLUENCE OVER COMPANY OR CLIENTS
(AMONG NON-SELF-EMPLOYED)
LEVEL OF INFLUENCE OVER CLIENT DESIGN DECISIONS
(AMONG SELF-EMPLOYED)*
12%
16%
75%
56%
12%
28%
Very strong
Very strong
Strong
Strong
Weak
Weak
Q19. HOW WOULD YOU RATE THE LEVEL OF INFLUENCE YOUR CREATIVE TEAM OR DEPARTMENT
HAS OVER YOUR COMPANY OR YOUR CLIENTS OVERALL? Q20. HOW WOULD YOU RATE THE LEVEL
OF INFLUENCE YOU HAVE OVER CLIENTS IN TERMS OF DESIGN DECISIONS?CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
11. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015CREATIVE SHIFT: GERMAN CREATIVES GERMANY JUNE 2015
As their role changes and expands, pressures increase
% STRONGLY AGREE/AGREE
82%
74%
60%
74%
65%
74%
Creativity and design thinking are becoming
more important to business
Shorter timelines mean there is increasing
demand for ‘efficient creativity’
It is difficult for creatives to make a living
from a job in the creative industries
Creatives must work with and satisfy an
increasing number of stakeholders
More creatives are moving to independent/
freelance roles
The creative industry has changed more in
the last 5 years than in the last 50
Q1: PLEASE INDICATE WHETHER YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS:
12. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
The rapid changes in the industry will have a
significant effect on the role of creatives
HOW DIFFERENT DO YOU THINK YOUR ROLE
AS A CREATIVE WILL BE… (TOP 3: 7-9)
12 months
from now
3 years
from now
28%
55%
Q2. HOW FAST DO YOU FEEL THE ROLE OF CREATIVES IS CHANGING? Q44. ON A 0 TO 9 SCALE WHERE 0
IS NOT AT ALL DIFFERENT AND 9 IS EXTREMELY DIFFERENT, HOW DIFFERENT DO YOU THINK YOUR
ROLE AS A CREATIVE WILL BE 12 MONTHS FROM NOW AS WELL AS 3 YEARS FROM NOW?CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
HOW FAST DO YOU BELIEVE THE ROLE
OF CREATIVES IS CHANGING?
73%12%15%
RapidlySlowlyI do not feel
the role of
creatives
is changing
13. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
Digital tools and mobile are
transforming the face of creativity
% STRONGLY AGREE / AGREE
84%
77%
83%
40%
38%
57%
Digital tools and mobile are
transforming the face of creativity
Digital tools afford creative freedoms
I never thought were possible
Creatives are expected to learn
new tools and techniques
Print as a
medium is dying
Print as a medium
is already dead
Use of consumer data and analytics
is vital to the creative process
Q1: PLEASE INDICATE WHETHER YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS:CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
14. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
While, traditional methods are still favored for idea
generation and brainstorming, mobile is the future
USE MORE TODAY
PAPER DESKTOP
LAPTOP
WILL USE MORE IN THE FUTURE
TABLET
MOBILE DEVICE
Brainstorming
Content
creation
Idea
generation
Content
sharing
Displaying
content
Collaboration
Content
sharing
Content
creation
Brainstorming
Idea
generation
Content
sharing
Seeking
inspiration
Seeking
inspiration
Content
creation
Seeking
inspiration
Collaboration Displaying
content
35%
30%
23%
36%
30%
30%30%
24%
25%
33%
36%
27%
26% 25% 25%
28%
19%
Q37. WHICH OF THE DEVICES LISTED IS YOUR GO-TO DEVICE FOR EACH OF THE FOLLOWING CREATIVE
ACTIVITIES? Q38. WHICH OF THE DEVICES LISTED WOULD YOU LIKE TO USE MORE IN THE FUTURE FOR
EACH OF THE FOLLOWING CREATIVE ACTIVITIES?CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
15. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015JAPAN JUNE 2015
Mobile allows for flexibility in where
creative process takes place
% STRONGLY AGREE / AGREE
44%
32%
38%
28%
31%
I can capture inspiration in
the moment and on the go
I am able to share work across my
mobile device and computer easily
I can create content anywhere
I’m using mobile devices to
present creative concepts
I’m using mobile to collaborate
Q39. HOW HAVE MOBILE DEVICES CHANGED YOUR CREATIVE PROCESS?CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
16. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015CREATIVE SHIFT: GERMAN CREATIVES GERMANY JUNE 2015
German creatives are moving away
from traditional offices
% STRONGLY AGREE/AGREE
65%
56%
58%
54%
Working outside the office
helps me be more creative
The traditional office limits creativity
The most creative people do not
work in a traditional office
The traditional office is a thing of the past
Q1: PLEASE INDICATE WHETHER YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS:
17. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
Creatives are working less in the office
Q8. WHAT PERCENTAGE OF YOUR TIME DO YOU SPEND WORKING ON CREATIVE WORK OUTSIDE A
TRADITIONAL OFFICE (IN A COFFEE SHOP, LIBRARY, PARK, AT HOME, ETC.)?
Q9. HOW MANY DIFFERENT PLACES DO YOU WORK ON CREATIVE WORK IN AN AVERAGE WEEK?CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
On average, they’re working
from 5 different places per
week
(Median = 3)
53%
outside traditional
office
WHAT PERCENTAGE OF YOUR TIME DO YOU SPEND WORKING
OUTSIDE A TRADITIONAL OFFICE?
in a traditional office
47%
18. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
New technologies are the largest driving force of change…
WHAT ARE THE TOP DRIVING FORCES BEHIND THE CHANGE IN THE ROLE OF CREATIVES?
55%
31%
35%
28%
29%
New technologies that change
how you do your work
New skills that redefine
how you do your work
The impact of social media
on the creative industry
The growing expectations on creatives and
creative agencies to do more with less
Growing client demand for campaigns
across multiple channels/platforms/devices
Q3. WHAT ARE THE TOP THREE DRIVING FORCES BEHIND THE CHANGE IN THE ROLE OF CREATIVES?CREATIVES IN JAPAN: TURNING TO TECHNOLOGY IN THE FACE OF CHANGE
19. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015Q12. WHAT ARE SOME OF THE THINGS THAT INSPIRE YOU THE MOST IN YOUR CREATIVE PROCESS? GERMANY JUNE 2015
…and they are also a source of inspiration
WHAT ARE SOME OF THE THINGS THAT INSPIRE YOU THE MOST IN YOUR CREATIVE PROCESS?
CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
34%
29%
33%
24%
18%
18%
20%
28%
New technologies and products
Travel
Viewing the work of other creatives
Social media
Peers and colleagues
Trends in pop-culture
Fine art (museums and galleries)
Exposure to new skills and mediums
20. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Creatives are optimistic and encouraged by
the changes occurring within the industry
Q10. WHICH OF THE FOLLOWING ADJECTIVES BEST DESCRIBES HOW YOU FEEL ABOUT THE CHANGES
HAPPENING WITHIN THE CREATIVE INDUSTRY TODAY? (SELECT UP TO 3 ADJECTIVES.)
HOW DO YOU FEEL ABOUT THE CHANGES HAPPENING WITHIN THE CREATIVE INDUSTRY TODAY?
65%
17%
9%
5%
41%
9%
6%
15%
Optimistic
Overwhelmed
Threatened
Intimidated
Encouraged
Confused
Pessimistic
Commoditized
21. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
Technology supports creatives’
desire to work independently
Q31. FOR EACH PAIR OF STATEMENTS BELOW, WHICH STATEMENT
COMES CLOSEST TO YOUR OWN VIEW OF CREATIVITY?CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
62%38%
Say they are most creative when they work aloneSay they are most creative when they work with others
22. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015GERMANY JUNE 2015
German creatives feel empowered by analytics
Q42. WHICH OF THE STATEMENTS BELOW COMES CLOSEST TO HOW YOU FEEL ABOUT
DIGITAL ANALYTICS AND METRICS (I.E. BIG DATA) AS IT RELATES TO CREATIVITY?CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
68%
feel threatened by
analytics and metrics
ONLY 64% FEEL THEIR
BEST DAYS ARE AHEAD
OF THEM AND MOST
(71%) ARE NOT VERY
HAPPY IN THEIR CAREERS
feel empowered by
analytics and metrics
THEY FEEL THEIR BEST
DAYS ARE AHEAD OF THEM
(90%) AND 61% ARE HAPPY
IN THEIR CAREERS
32%
23. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
WHEN IT COMES TO CREATIVE WORK IN THE SERVICE OF MARKETING, HOW MUCH DO YOU AGREE
OR DISAGREE WITH EACH OF THE FOLLOWING STATEMENTS? % STRONGLY AGREE/AGREE
Q13. WHAT ARE SOME OF THE THINGS THAT MOTIVATE YOU AS A CREATIVE?
While valuing analytics, Creatives
still rely on their creative gut
79% 61% 61% 57% 54% 52% 51%
I primarily trust
my creative gut
Creative work is
increasing becoming
commoditized
The quality of
creative work is being
overshadowed by the
need to produce a high
volume of work
Business
considerations usually
trump design and
creative purity
Analytics and metrics
create more work for
creatives
Analytics and metric
make creative
gambles less risky
Analytics and metrics
can inspire great creative
GERMANY JUNE 2015CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE
24. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
APPENDIX:
ADDITIONAL FINDINGS
25. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
HOW IMPORTANT ARE EACH OF THE FOLLOWING TO YOU AS A CREATIVE?
% EXTREMELY IMPORTANT/VERY IMPORTANT 41%
31%
83% 81% 80% 78% 77% 75%
Being passionate
about my work
Having complete
creative freedom
Having a unique
signature style
Being efficient
in my work
Being proficient in
multiple disciplines
Staying true to
my creative vision
despite business
preferences
Q14. HOW IMPORTANT ARE EACH OF THE FOLLOWING TO YOU AS A CREATIVE?
Passion, individuality and efficiency are universally
important to German Creatives
26. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
WHO IS BETTER EQUIPPED TO ADAPT TO THE
CHANGING CREATIVE INDUSTRY?
HOW CREATIVE DO YOU CONSIDER YOURSELF
TO BE COMPARED TO YOUR CREATIVE PEERS?
63%37%
Recent
college
graduates
Established
creatives
Q11. WHO IS BETTER EQUIPPED TO ADAPT TO THE CHANGING CREATIVE INDUSTRY?
Q27. HOW CREATIVE DO YOU CONSIDER YOURSELF TO BE COMPARED TO YOUR CREATIVE PEERS?
Established Creatives are better equipped
to handle the changing industry
6%
44%
50%
Less creative
More creative
As creative
27. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Creatives feel Germany is as creative as other
countries in Europe and globally
Q28. HOW CREATIVE DO YOU CONSIDER GERMANY TO BE COMPARED TO OTHER COUNTRIES GLOBALLY?
Q28B. HOW CREATIVE DO YOU CONSIDER GERMANY TO BE COMPARED TO OTHER COUNTRIES IN EUROPE?
HOW CREATIVE DO YOU CONSIDER GERMANY TO BE
COMPARED TO OTHER COUNTRIES IN EUROPE?
HOW CREATIVE DO YOU CONSIDER GERMANY TO BE
COMPARED TO OTHER COUNTRIES GLOBALLY?
16%21%
42%38%
42%41%
Less creativeLess creative
More creativeMore creative
As creativeAs creative
28. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Q46. PLEASE INDICATE WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES HOW
YOU FEEL ABOUT YOUR POTENTIAL FOR SUCCESS AS A CREATIVE OF TOMORROW?
Q47A. WHAT KIND OF SKILLS DO YOU THINK YOU NEED TO LEARN TO BECOME A MORE SUCCESSFUL CREATIVE?
WHICH OF THE FOLLOWING PLATFORMS DO YOU USE?
USE REGULARLY RELY ON FOR INSPIRATION
41%
31%70%
Facebook
35%
Google+
15%
59%
YouTube
36%
51%
WhatsApp
45%
32%
Instagram
17%
19%
LinkedIn
16%
6%
29%
Xing
24% 19%
Pinterest
5%
36%
Twitter
10%
Q32. WHICH OF THE FOLLOWING SOCIAL PLATFORMS DO YOU USE REGULARLY?
Q33. WHICH OF THE FOLLOWING PLATFORMS DO YOU RELY ON FOR INSPIRATION?
Social media is used heavily;
YouTube is the top avenue for inspiration
29. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Q46. PLEASE INDICATE WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES HOW
YOU FEEL ABOUT YOUR POTENTIAL FOR SUCCESS AS A CREATIVE OF TOMORROW?
Q47A. WHAT KIND OF SKILLS DO YOU THINK YOU NEED TO LEARN TO BECOME A MORE SUCCESSFUL CREATIVE?
WHICH OF THE FOLLOWING PLATFORMS DO YOU CONSIDER TO BE THE MOST
EFFECTIVE FOR PROMOTING YOUR PERSONAL DIGITAL PRESENCE?
Facebook Google+YouTube Instagram OtherDas Auge -
dasauge.de
Q34. WHICH OF THE FOLLOWING PLATFORMS DO YOU CONSIDER TO BE THE MOST
EFFECTIVE FOR PROMOTING YOUR PERSONAL DIGITAL PRESENCE?
Facebook is used most widely, and is
seen as most effective in promotion
36%
5% 5%
20%
8% 8%
30. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Q46. PLEASE INDICATE WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES HOW
YOU FEEL ABOUT YOUR POTENTIAL FOR SUCCESS AS A CREATIVE OF TOMORROW?
Q47A. WHAT KIND OF SKILLS DO YOU THINK YOU NEED TO LEARN TO BECOME A MORE SUCCESSFUL CREATIVE?
WHAT TIME OF DAY YOU DO YOU FEEL YOU ARE MOST CREATIVE/PRODUCTIVE?
MOST PRODUCTIVEMOST CREATIVE
6%
Early morning,
between 5am - 9am
Morning, between
9am - 12pm
Mid-day, between
12pm - 3pm
Afternoon, between
3pm - 6pm
Evening, between
6pm - 9pm
Night, between
9pm - 12am
Late night, between
12am - 3am
Overnight, between
3am - 5am
17%
15%
32%
7%
10%
34%
13%
16%
1%
6%
9%
1%
3%
15%15%
Q25. WHAT TIME OF DAY YOU DO YOU FEEL YOU ARE MOST CREATIVE? (PLEASE SELECT ONE.)
Q26. WHAT TIME OF DAY DO YOU FEEL YOU ARE MOST PRODUCTIVE? (PLEASE SELECT ONE.)
Creatives are more productive and efficient in the morning
31. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
Q46. PLEASE INDICATE WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES HOW
YOU FEEL ABOUT YOUR POTENTIAL FOR SUCCESS AS A CREATIVE OF TOMORROW?
Q47A. WHAT KIND OF SKILLS DO YOU THINK YOU NEED TO LEARN TO BECOME A MORE SUCCESSFUL CREATIVE?
WHERE DO YOU THINK THE MOST CREATIVE PEOPLE WORK?
41%
41%
Agencies
5%
2% 1%
22%
Self-employed Corporations
15%
Small
businesses
Educational
institutions
Government
entities
Non-profits
14%
Q23. WHERE DO YOU THINK THE MOST CREATIVE PEOPLE WORK?
Two-fifths believe that the most
creative people work in agencies
32. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
WHERE DO YOU TYPICALLY GET YOUR BEST CREATIVE IDEAS?
Q24: WHERE DO YOU TYPICALLY GET YOUR BEST CREATIVE IDEAS?
Consuming creative content and exercising inspires
37%
21%
31%
15%
32%
18%
29%
13%
27%
11%
Listening to music
Socializing in a bar or restaurant
Exercising (taking a walk, hike, bike, at the gym, etc.)
Watching TV/movies
Attending events or exhibitions
While commuting
In bed or sleeping or dreaming
Whileviewing my social feed
Reading books, newspapers or magazines
In the shower
33. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
ARE YOU ABLE TO MEET YOUR FINANCIAL NEEDS WITH
YOUR PRIMARY CREATIVE EMPLOYMENT?
HOW DO YOU SUPPLEMENT YOUR INCOME?
(AMONG THOSE WHO ARE UNABLE TO MEET FINANCIAL
NEEDS THROUGH PRIMARY CREATIVE EMPLOYMENT)
Yes
No
Q7. ARE YOU ABLE TO MEET YOUR FINANCIAL NEEDS WITH YOUR PRIMARY CREATIVE EMPLOYMENT?
Q7A. HOW DO YOU SUPPLEMENT YOUR INCOME? (PLEASE SELECT ALL THAT APPLY.)
Among those who need to supplement their income,
2 in 5 rely on additional work within the creative field
40%
22%
35%
16%
8%
4%
Take creative
side jobs
Get assistance from
family members
Have a part time job
outside of creative field
Live with family
Get government
assistance
Live with
roommates
27%
73%
34. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
ARE YOU, AS A CREATIVE, HAVING MORE OR LESS
IMPACT TODAY THAN YOU DID TWO YEARS AGO?
HOW DO YOU FEEL YOUR COMPANY/CLIENTS PERCEIVE
THE VALUE OF CREATIVES?
8%
Q17. ARE YOU, AS A CREATIVE, HAVING MORE OR LESS IMPACT TODAY THAN YOU DID TWO YEARS AGO?
Q18. HOW DO YOU FEEL YOUR COMPANY/CLIENTS PERCEIVE THE VALUE OF CREATIVES?
Creatives’ impact is holding steady, yet only 1/3 think
companies perceive a significant value-add from creatives
59% 59%33% 35%
6%
Significantly
more impact
Adding
significant
value
Significantly
less impact
Adding
no value
Same impact Adding
some value
35. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
WHAT KEEPS YOU UP AT NIGHT AS A CREATIVE?
Q45. WHAT KEEPS YOU UP AT NIGHT AS A CREATIVE?
Top concerns center around inspiration,
job security and expectations
35%
30%
31%
29%
27%
Losing inspiration and motivation
Never making it in my profession
Financial or job security
Pressure to deliver more creative
ideas and content faster than ever
Not meeting the expectations set for me
36. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
IF YOU HAD COMPLETE CONTROL OF YOUR TIME AS A CREATIVE,
WHICH ONE OF THE TWO ACTIVITIES BELOW WOULD YOU PRIORITIZE?
Q43. IF YOU HAD COMPLETE CONTROL OF YOUR TIME AS A CREATIVE, WHICH ONE OF THE
TWO ACTIVITIES BELOW WOULD YOU PRIORITIZE? Q47A. WHAT KIND OF SKILLS DO YOU THINK
YOU NEED TO LEARN TO BECOME A MORE SUCCESSFUL CREATIVE?
Learning new skills is a priority for creatives
WHAT KIND OF SKILLS DO YOU THINK YOU NEED TO
LEARN TO BECOME A MORE SUCCESSFUL CREATIVE?
56%44%
Other activity
Learning a new
medium or
discipline
54%46%Other skills
of creatives
lacking skills think
learning about
new technology
would help them
be successful
37. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
WHAT ARE SOME OF THE THINGS THAT MOTIVATE YOU AS A CREATIVE?
Q13. WHAT ARE SOME OF THE THINGS THAT MOTIVATE YOU AS A CREATIVE?
Top motivations revolve around producing high quality,
visible work and knowledge expansion
42%
37%
41%
36%
31%
Seeing my ideas brought to life in the real world
Desire to learn new things
I want to do great work
Reaching a broad audience
Mastering new techniques
38. CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
DO YOU CREATE ANY OF THE FOLLOWING?
IMPACT OF MOBILE CONTENT ON YOU AS A CREATIVE?
(AMONG THOSE WHO CREATE FOR MOBILE)
Q40. DO YOU CREATE CONTENT FOR ANY OF THE FOLLOWING?
Q40A. WHAT KIND OF IMPACT HAS CREATING MOBILE CONTENT HAD ON YOU AS A CREATIVE?
And those who create for mobile feel
it has made a positive impact
Mobile websites
Mobile ads
Apps
None of the above
16%
44%
30%
9%
Negative
No impact
8%
82%Postitive
45%