The document discusses conventions in rap music videos and how the student's music video challenges many of them. Conventionally, rap music videos focus on money, luxury items, objectifying and degrading women. However, the student's video focuses more on positive themes like hard work, winning, and individual success through dance. It avoids objectifying women and aims to be more artistic while still maintaining an urban feel. The student films the rapper talking to the viewer through direct eye contact and upward camera angles as a form of empowerment. In this way, the music video challenges traditional conventions in rap videos.