Elizabeth Brady used various media technologies to research, plan, and construct her media product. She created a questionnaire in Microsoft Word to survey her target audience and analyzed the results using Word and Excel pie charts. She researched music video conventions on YouTube. Photoshop allowed her to design album artwork and advertisements. Footage was captured with a Nikon camera and tripod, then edited in Adobe Premiere by changing speeds, adding effects, and including an MP3 audio track. The finished video was shared on YouTube and social media to gather feedback. A blog documented the entire process and hosted presentations made in PowerPoint and Prezi.

1. MEDIA EVALUATION
ELIZABETH BRADY
QUESTION FOUR
How did you use media technologies in
the construction and research, planning
and evaluation stages?

2. Introduction…
During the research stage of the development of my media product I used
a number of different media technologies to help find out what I needed to
cater to my target audience. Due to technological convergence I found it
very easy to complete all stages of creating my music video and joint
products such as my album artwork and magazine advertisement. This is
because I was able to complete all of my research editing and distribution
from one machine.
My finished media products…

3. Microsoft Office…
Firstly I developed a questionnaire to aim specific questions towards my
audiences to find out exactly what they wanted. To do this I used Microsoft
Word to design a music video questionnaire which I distributed to a mix of
students at Eccles College. I found this particular software very successful
with regards to creating my questionnaire; it was very easy to use and
meant I could present my questionnaire in a clear and focused way easy for
audiences to answer. Once I had my feedback I used Microsoft word again
to properly look into my results and analyse them to get a better
understanding of what I would need to start doing for my planning stage.
Using a mixture of Microsoft Word and Microsoft Excel I was able to put all
of my data into pie charts making it easier for me to evaluate my results.
A screenshot of my questionnaire
My questionnaire
results analysis
showing the pie charts I
created using excel and
how I presented it on
Microsoft Word

4. YouTube…
I also used video sharing site YouTube to look at real music video products
and look into the alternative conventions of different genres of music video.
This way I could easily look at conventions I wanted to put into my own
music video which is from the “indie” genre.
An example of a real music video on YouTube that I used to analyse conventions.

5. Photoshop…
Before I began to create my music video I began to design and create my
album cover, inside disc, and back cover. I also began to construct my
magazine advertisement for my album. To do this I mainly used Photoshop
to edit images to add to my media products. Using Photoshop made it
easier for me to properly organise my layout and edit my images to exactly
how I wanted them to look.
The Photoshop toolbar that I used to
edit and manipulate my images and
an example of one of my ancillaries
that I created using Photoshop.

6. Construction with camera…
To begin to construct my music video I used a Nikon D3100 and a tripod to
capture all my footage. Using the Nikon camera made it easy to get good
clear footage as I could set the zoom and the focus to exactly where I
needed it, and using the tripod helped to keep everything still during the
scenes where I did not want a hand held effect.
The tripod and camera
that I used to capture
all my footage

7. Adobe Premiere…
After I had gained all of my footage I uploaded it onto a computer and then
onto the Adobe Premiere software. Here I could view all of my footage
properly, organise the order of my clips and sort through my usable and
unusable video clips deleting the unusable ones. I started to put the clips
together and started to begin my editing. Using the Adobe Premiere
software I was able to change the speed and colour of my clips. I have
slowed down the time of certain clips and also added a black and white
effect to some parts of the footage that I wanted to stand out.
The Adobe Premiere
software that I used
to edit my music
video

8. Mp3 and USB…
To add the audio track to my music video I put an mp3 version of my song onto
a USB stick and then transferred this onto Adobe Premiere as well to go
against my footage.

9. Social Networking…
Once my music video was finished I added my music video onto
www.youtube.com this way I could get feedback from my audiences for my
focus group. My limitation with using YouTube was that I couldn’t advertise
my music video as much as I wanted to. So I used social networking sites
Facebook and Twitter to share the link of my music video with a lot more
people to see.

10. Blogger…
Throughout all my research, planning and construction I
uploaded all of my work on www.blogspot.com so that
my work could be more easily viewed.
Hyperlinks to
different
sections of my
blog so my
work could be
viewed more
easily

11. I used a variety of media technologies to bring my media product together. Due to using to many
different types to create and present I needed ways to merge them together all on the same
machine. I did a lot of my researching work on both computers at home and in college. To
transfer my work between the two I used my Hotmail email account. I have used Microsoft
PowerPoint to present this section of my evaluation as it allows me to design my answer in a way
that is not just a traditional essay. To get my PowerPoint onto my blog I used SlideShare to get
the code I needed to be able to embed my PowerPoint onto my blogger account. Afterwards I
used Prezi which is another presentation software so I could answer question 3 of my Evaluation
in a slightly different way.
How I used different technologies to complete
my media products