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Chapter 9 Case Studies
By: The Ethical Elephants
Case Study 9-D: Summary
Doug McGill, a former reporter, decided to publish a story about the Anuak genocides.
He did this because there were no stories written about that genocide.
There was only one press release that came out by Ethiopian government that said
there were only dozens of deaths due to tribal violence.
The truth was, however, that it was the uniformed Ethiopian soldiers going house to
house killing hundreds of the Anuak tribe.
McGill only had ear witnesses and was not there to actually see what was happening.
McGill published this story after months of researching and his story was picked up by
Genocide Watch and they confirmed that his story was true.
Multimedia Sources
McGill Report on the Anuak Genocide
http://www.mcgillreport.org/genocide.htm
Ethical Dilemmas
How do you verify a story without any eye witnesses or being able to see the event for
yourself?
Because he did not have any eyewitnesses, he could not post it in the Times.
How you do verify something off of someone’s blog, especially when there are no
mainstream news sources reporting on it?
Anuak genocide was overshadowed by the Sudan Civil War, and that is why it was so
overlooked by mainstream media.
US media under reports on events that do not happen within the US borders.
Ethical Frameworks
Mill
McGill’s decision was based on the greater good of the outcome
SPJ Code of Ethics
Seek truth and report it and McGill also acted independently and was transparent
Ross
Duty of justice and duty of beneficence
Discussion Questions
1. Following a trip to Ethiopia, McGill still had problems getting the mainstream
media to accept the story. What does this say about how mainstream news
organizations operate?
2. What does this case tell you about who is a journalist in the Internet era?
3. Why was it a blogger in southern Minnesota who finally broke the story?
Case Study 9-F: Summary
BET ran a short cartoon video called Read a Book and it encouraged reading, good
hygiene, responsible parenting, and wise use of money.
However, the crunk style video was obscene and used various curse words with
obscenities.
While some viewers saw it as satire of rap culture while being educational, others
called it inappropriate and disrespectful.
Multimedia Sources
Read a Book video:
https://www.youtube.com/watch?v=GlKL_EpnSp8
CNN interview with song writer, Bomani Armah
https://www.youtube.com/watch?v=ZQ4tTOeVp_g
Ethical Dilemmas
Was this video sending the wrong message to young people about trying to get them
to read, etc?
People unfamiliar with this kind of music might not see it as satire, they might see it as
a video that portrays negative stereotypes of African Americans, even though it is
sending positive messages.
What are BET’s ethical dilemmas?
Ethical Frameworks
Ross
Duty to nurture
Utilitarianism
Did the video make people want to read? Did the video have a positive effect? Creator
of the video says that it did. Video could harm certain people but overall has a positive
effect on its audience.
Discussion Questions
1. Does this video promote self-worth and achievement or does it just make fun of
stereotypes? Why or why not?
2. Should satire be used in a pro-social way such as a public service announcement?
Why or why not?
3. How does the fact that this message was intended for children change the rules
about what is allowable and what is ethically questionable? Do the responsibilities
and duties of the message creators change for this particular audience?

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Media Ethics Group Presentation

  • 1. Chapter 9 Case Studies By: The Ethical Elephants
  • 2. Case Study 9-D: Summary Doug McGill, a former reporter, decided to publish a story about the Anuak genocides. He did this because there were no stories written about that genocide. There was only one press release that came out by Ethiopian government that said there were only dozens of deaths due to tribal violence. The truth was, however, that it was the uniformed Ethiopian soldiers going house to house killing hundreds of the Anuak tribe. McGill only had ear witnesses and was not there to actually see what was happening. McGill published this story after months of researching and his story was picked up by Genocide Watch and they confirmed that his story was true.
  • 3. Multimedia Sources McGill Report on the Anuak Genocide http://www.mcgillreport.org/genocide.htm
  • 4. Ethical Dilemmas How do you verify a story without any eye witnesses or being able to see the event for yourself? Because he did not have any eyewitnesses, he could not post it in the Times. How you do verify something off of someone’s blog, especially when there are no mainstream news sources reporting on it? Anuak genocide was overshadowed by the Sudan Civil War, and that is why it was so overlooked by mainstream media. US media under reports on events that do not happen within the US borders.
  • 5. Ethical Frameworks Mill McGill’s decision was based on the greater good of the outcome SPJ Code of Ethics Seek truth and report it and McGill also acted independently and was transparent Ross Duty of justice and duty of beneficence
  • 6. Discussion Questions 1. Following a trip to Ethiopia, McGill still had problems getting the mainstream media to accept the story. What does this say about how mainstream news organizations operate? 2. What does this case tell you about who is a journalist in the Internet era? 3. Why was it a blogger in southern Minnesota who finally broke the story?
  • 7. Case Study 9-F: Summary BET ran a short cartoon video called Read a Book and it encouraged reading, good hygiene, responsible parenting, and wise use of money. However, the crunk style video was obscene and used various curse words with obscenities. While some viewers saw it as satire of rap culture while being educational, others called it inappropriate and disrespectful.
  • 8. Multimedia Sources Read a Book video: https://www.youtube.com/watch?v=GlKL_EpnSp8 CNN interview with song writer, Bomani Armah https://www.youtube.com/watch?v=ZQ4tTOeVp_g
  • 9. Ethical Dilemmas Was this video sending the wrong message to young people about trying to get them to read, etc? People unfamiliar with this kind of music might not see it as satire, they might see it as a video that portrays negative stereotypes of African Americans, even though it is sending positive messages. What are BET’s ethical dilemmas?
  • 10. Ethical Frameworks Ross Duty to nurture Utilitarianism Did the video make people want to read? Did the video have a positive effect? Creator of the video says that it did. Video could harm certain people but overall has a positive effect on its audience.
  • 11. Discussion Questions 1. Does this video promote self-worth and achievement or does it just make fun of stereotypes? Why or why not? 2. Should satire be used in a pro-social way such as a public service announcement? Why or why not? 3. How does the fact that this message was intended for children change the rules about what is allowable and what is ethically questionable? Do the responsibilities and duties of the message creators change for this particular audience?