Douglas McGill, a former professional journalist, was contacted by Anuak refugees in Minnesota describing a massacre of 425 people in Gambella, Ethiopia by government soldiers. McGill could find no reporting of this event from major news outlets. He gathered testimonies and published his own report, which spurred an investigation confirming the genocide. This highlighted the failings of profit-driven media to report on important issues and the role of citizen journalists in filling these voids, raising questions about their ethics and responsibilities.