NBC Final

NBC and Crisis Coverage By Danielle Haskin, Lindsay Hurd, Ariana Katzman,Elliott Polakoff, Allison Stein

What is NBC? (Recap) ,[object Object],[object Object],[object Object]

Our News Consumption Study ,[object Object],[object Object]

Audience Demographics ,[object Object],[object Object],Results from 2002-2005 Source: Proquest

Survey Monkey Results ,[object Object]

Trend 1: Appeal To MASS Audience

How does NBC Appeal to Mass America? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How does NBC Appeal to Mass America? (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s effective about human interest pieces? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s ineffective about human interest pieces? ,[object Object],[object Object],[object Object]

Breaking News ,[object Object],[object Object],[object Object],[object Object]

What’s effective about fast facts? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s ineffective about fast facts? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Trend 3: Where’s the Background Info?

During Vietnam and Watergate… ,[object Object],[object Object],[object Object],[object Object]

Now, they’re so big they…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

During the economic crisis… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What to do better in the future?

Survey Monkey Results ,[object Object],[object Object],[object Object],[object Object]

Increase their presence on the web! ,[object Object],[object Object],[object Object]

NBC Final

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