Emma shops at affordable clothing stores like Zara and Urban Outfitters due to being a student who works part-time. She enjoys art and philosophy, indicating she is a mature individual interested in meaningful lyrics. Based on her fashion style and music preferences through social media and phones, she would fit the profile of a hipster teenager or young adult exposed to media. She communicates with friends through messaging apps and socializes through interests like documentaries and reality shows. As an independent and mature person, she connects with indie songs through their raw sound, lyrics, and nostalgic feeling.

1. Emma shops in
shops for designers
clothes. This tells us
about her status.
(middle class)
However, she don’t
usually shop in
more expensive
clothingline like
‘Zara’, ‘The saints’
or Urban outfitters.
This may due to
her status as a
student and only
works part-time.
It is evident that one
of Emma’s interest
besides art is
philosophy which tells
us that Emma is a
mature individual who
may be into ‘real’
lyrics.

2. There is also an
evidence of how
Emma would virtually
look like; which would
remind us of the
‘hispter’ fashion.
Moreover, my ideal reader
was demonstrated to be
the type of person who
listens to music via
android phones, ipad or
sometimes social network
(shared videos on
facebook), youtube and
sometimes via the
television.
This links to my ideal
reader’s age (mainly
teenagers/young adults
who are exposed to the
media).

3. Social life: The way she
communicates with her
friends are through
instant messaging
application like
whatsapp,viber or kik
and sms. This may also
vary based on the
reader’s age range.
Also, I listed my ideal
reader’s interests and
hobby; which may tell
us about what kind of
entertainment my ideal
reader may like. Eg:
documentaries, reality
shows.
Lastly, I illustrated my ideal
reader to be someone
independent and mature
as they are more likely to
relate and feel connection
with songs that possess
raw sound and lyrics and
nostalgic feeling like indie.