media and importance of Public Relation

1. SUBIMITTED TO:
Prof. Dr. Sobhna Nerlekar Mam
SUBMITTED BY:
Afroz Ansari
MCCM
3RD SEM
2ND YEAR

2.  Media management is seen as a business
administration discipline that identifies and
describes strategic and operational phenomena and
problems in the leadership of media enterprises.

3.  Media management contains:
 Functions strategic management
 Procurement management
 Production management
 Organizational management
 Marketing of media enterprises

4.  It covers all the goal-oriented activities of planning ,
organization and control within the framework of the
creation and distribution processes for information or
entertainment content in media enterprises.

5.  Public Relation (PR) is a strategic communication
process that builds mutually beneficial relationships
between organizations and their publics.

6.  A PR specialist communicates with the target audience
directly or indirectly through media with an aim to
create and maintain a positive image and create a
strong relationship with the audience.

7. To create long-term PR results, the most important step
is to develop a PR strategy.
A PR strategy helps:
- To organise PR activities
- To make strategic decisions in a best way to
communicate
- To use the business stories for the target audience
- To increase your profile and build brand awareness

8.  Determining goals and objectives
 Target audience
 Key messages
 Tactics
 Time frame
 Measuring your success

9.  To promote your business
 To communicate with your customers
 It helps to target your communication to the right
audience at the right time
 To find your key messages
 For better communication
 To get feedback